Launched on November 9^th 2014, currently Burger King India is present in 119 cities as it continues to redefine the QSR landscape by seamlessly blending global standards with local flavours. The restaurants feature state-of-the-art technological first designs where Self-Ordering Kiosks (SOK) and Table ordering help the reduce the ordering time. Table Service is enabled in all Burger King restaurants for an enhanced dining experience for the guests.

Burger King India has consistently adapted to Indian tastes by introducing locally inspired flavours, including the Chicken Tandoori, Chicken Makhani Burger, and Paneer Royale Burger. Burger King has always stood for Value Leadership and believes in giving good tasty menu for Indian wallet and palate. The brand has launched some of the most competitively priced menu items in the industry, deals starting at ₹79 for 2 Crispy Veg Burgers and ₹99 for a 3in1 Crispy Veg meal consisting of Burger, Fries and Coke, and exclusive app offers reinforcing its commitment to delivering quality food at exceptional value.

With the Launch of BK Café in Nov’21 and currently having 450+ cafes across the country, Burger King is committed to serving superior coffee experience. With its unique in house blend which has 100% Arabica beans giving citrus, caramel and peanut notes, creating a balanced taste of coffee which the guests love. BK Café serves coffee experiences paired with food which ensure each cup of coffee is a “Sip To Remember”.

Rajeev Varman, Group CEO and Whole Time Director – Restaurant Brands Asia Limited, shared his thoughts on the milestone, “Crossing 500 restaurants is a defining moment in Burger King India’s journey. This achievement is a reflection of our commitment to accessibility, innovation, and guest satisfaction. As we continue our expansion, especially in Tier-II and Tier-III cities, our focus remains on delivering great value, India relevant innovations and tastes, and an elevated guest dining experience in our restaurants. Our growth is driven by deep consumer insights, cutting-edge technology, and an unwavering passion for quality service.”

Burger King India continues to lead the way in tech-enabled dining, ensuring a seamless and engaging guest experience:

• 450+ restaurants now feature digital kiosks, reducing wait times by 50%.
• Innovative marketing campaigns, including capturing real-time IPL moments. AI-powered campaigns like the Dhamakedaar Diwali campaign “BurgerKingSwaadKaPatakha”, which created highly personalized interactions and Ringing in the new year through the “Coffee Fortunes” campaign where using AI, BK Café’s let guests uncover their fortune for 2025 through coffee foam patterns, blending ancient tradition with modern technology for a fun and engaging experience.
• The Burger King app, with 1 million+ active users, offers exclusive offers and seamless ordering.

Burger King India’s strong franchise network and a guest-first approach have powered its rapid expansion, adding 60+ new restaurants in the past year alone. With recent openings in Raipur, Thrissur, and other emerging cities, the brand is accelerating its footprint beyond metropolitan areas, making world-class burgers more accessible than ever.

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Bengaluru, October 15, 2024: Burger King India, one of the fastest-growing Quick Service Restaurant (QSR) chains, is thrilled to announce the launch of the innovative BK Chicken Pizza Puff across its South Indian outlets. Following the overwhelming success of the Veg Pizza Puff, Burger King is now introducing a new, delicious variant specially crafted for non-vegetarian lovers—the BK Chicken Pizza Puff, making it the first QSR brand in India to offer a chicken-based puff snack. 

The launch of the Chicken Pizza Puff reflects Burger King’s commitment to providing a wider variety of menu options for its customers. Packed with juicy diced chicken, flavourful mixed-veg tomato sauce, and melted mozzarella cheese, all filled in a golden, crispy puff pastry, the BK Chicken Pizza Puff is a mouth-watering blend of rich textures and savoury flavours. Ideal for on-the-go snacking or as a quick bite added to your favourite meal, the Chicken Pizza Puff is designed to deliver a burst of flavour in every bite This innovative puff snack is designed for the Indian palate, especially catering to South India, where consumer research highlights a strong preference for chicken and non-vegetarian options.

Speaking about this launch, Kapil Grover, Chief Marketing Officer, Burger King India, said, “We are thrilled to introduce the BK Chicken Pizza Puff, a product born out of consumer insights and our desire to expand our snacking menu with more choices that appeal to local tastes. With South India being a non-vegetarian heavy market, this new product aligns perfectly with the region’s preferences. We’re confident that the Chicken Pizza Puff will become a fan favourite, just like our Veg Pizza Puff, and will allow us to continue delivering innovative and tasty products for our guests.”

The launch of the Chicken Pizza Puff is backed by robust consumer research, confirming that the South Indian market is highly receptive to chicken-based products. The BK Chicken Pizza Puff will be available at an incredibly attractive price of just INR 69. To encourage trials, Burger King is offering an exclusive deal of two Chicken Pizza Puffs for just INR 99, allowing consumers to enjoy more of the new, delicious snack at an unbeatable value.

The post Burger King India Expands Snacking Menu with Launch of delicious Industry First BK Chicken Pizza Puff in South India appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.