Finally, a budget that understands that growth isn’t just about big numbers, but about real people.And for startups, a ₹100 billion Fund of Funds is not just a push, that’s a catapult for innovation. More capital means more risks taken, more disruptive ideas. This is the kind of budget that fuels ambition.

For MSMEs, this budget is a solid win – exactly what small businesses needed to scale without getting stuck in a financial chokehold.”

Sumon K Chakrabarti, Co-Founder & CEO, Buffalo Soldiers

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New Delhi, August 30, 2024: Buffalo Soldiers, the award-winning integrated agency, has secured a major win by acquiring the creative and digital mandate for Legends League Cricket (LLC) 2024. Following a competitive multi-agency pitch, Buffalo Soldiers has been chosen to spearhead the league’s creative strategy, social media and influencer marketing for the upcoming season.

Under this extensive mandate, Buffalo Soldiers will manage Legends League Cricket’s social media presence, develop TV commercials, create engaging digital content and visuals, design impactful OOH (Out-of-Home) campaigns, and execute comprehensive digital media strategies to amplify the league’s reach and engagement.

Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, shared his excitement about the partnership, “Sports is in our DNA, we are born out of sports. And cricket is in the DNA of every India. We are thrilled to collaborate with Legends League Cricket, a platform that unites cricket legends and fans in a unique way. Our goal is to create innovative, memorable campaigns that capture the essence of the game and resonate with fans globally. We’re ready to elevate the league’s brand to new heights.”

The collaboration comes at a time when Legends League Cricket is set to continue its momentum, bringing legendary cricketers from around the world back to the pitch of Boss Logon Ka Game. Iconic players like Harbhajan Singh, Shikhar Dhawan, Dinesh Karthik, Suresh Raina, Irfan Pathan, Yusuf Pathan, Chris Gayle and Robin Uthappa will be seen in action at LLC in 2024. The matches will be played in 4 locations across India – Jodhpur, Surat, Jammu and Srinagar – from September 20, 2024.

Raman Raheja, CEO of Legends League Cricket, also expressed his confidence in the partnership, “Buffalo Soldiers ke boss log impressed us with their jalwa in their creative vision and deep understanding of digital trends. We believe they are the right partner to help us build a stronger, more dynamic connection with our audience. Their experience in handling large-scale campaigns makes them an ideal fit for Legends League Cricket.”

Prateek Dash, Group Head – Accounts at Buffalo Soldiers, added, “Legends League Cricket offers us a canvas to push the boundaries of sports marketing, and we’re excited to deliver campaigns that not only engage but also create lasting impact in the world of cricket.”

Last year, Buffalo Soldiers helped launch the Tech Mahindra Global Chess League (Season 1) in Dubai. The agency was responsible for the branding, creative direction, social media management, website development and digital media of GCL, the world’s first and largest official franchise chess league of its kind.

With Buffalo Soldiers at the helm of their creative and digital strategy, LLC 2024 is poised to deliver an unforgettable experience for cricket enthusiasts.

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New Delhi: Buffalo Soldiers, an award-winning full-service creative agency with a digital heart, has bagged the social media advertising and engagement mandate for the iconic global writing instruments brand “Parker” in India (manufactured and marketed by Luxor Writing Instruments Pvt. Ltd. in India). The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi-NCR headquarters.

“Buffalo Soldiers only works with marquee brands or brands that aspire to be part of daily conversations.  It doesn’t get more marquee or iconic than Parker. We are honoured and excited to work together with Parker,” said Sumon K Chakrabarti, Co-founder & CEO of Buffalo Soldiers.

As part of the mandate, the agency will focus on further building Parker’s digital presence in India and concentrate on growing the social media base by implementing an aggressive digital growth strategy. It will also focus on various marketing opportunities for Parker on social media.

Bhaskar Basu, COO, Luxor Writing Instruments Pvt. Ltd., said: “We have chosen to collaborate with Buffalo Soldiers due to their forward-thinking approach in the digital realm, which aligns with our vision for Parker. Parker is an iconic brand globally and in India, renowned for its exquisite and wide range of writing instruments, combining rich legacy and timeless elegance with an unmatched writing experience. Digital engagement is a key strategy for us, with many current and future Parker enthusiasts using the medium to form their brand choices and impressions.”

“Together with Buffalo Soldiers, we wish to strengthen Parker’s social media presence and introduce innovative concepts online as well for other media in the near future. Our digital engagement strategy will target both current Parker patrons and as well as a new young and aspiring audience online,” Basu added.

Buffalo Soldiers will be handling strategic content, design and performance management across all social media channels for the Parker brand. Going forward, the agency has been engaged in developing new creative communication for the Parker brand as well.

The agency will work closely with Parker’s in-house team on social media management, organic growth for the brand’s social media presence and performance marketing strategy.

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