·         Aim to engage more than 7000 women in Bengaluru alone

·         From 3 km community runs to 100 km ultras, Pinkathon 2025–26 will begin its Bengaluru chapter on January 25 at Sree Kanteerava Stadium, Bengaluru

Bengaluru, November 18^th, 2025 : Zydus Lifesciences Ltd., a global innovation-led healthcare company, and Pinkathon, India’s biggest women’s run, today announced the 7^th edition of the Bengaluru Pinkathon scheduled for January 25^th, 2026, at the iconic Sree Kanteerava Stadium, Bengaluru as a part of their ongoing nationwide campaign to raise awareness on breast cancer and women’s health. The Bengaluru run aims to bring together 7000 women from all walks of life to spread the message of early detection and regular self-breast exams.

As part of its collaboration with Pinkathon, Zydus aims to reach women across six major cities in India, Mumbai, Bengaluru, Delhi, Hyderabad, Kolkata, and Chennai, through the 2025–26 Pinkathon season. The Bengaluru event reinforces Zydus’ continued commitment to empowering women to take charge of their health and well-being.

The official announcement was made by Dr. C. N. Patil, HOD and Lead Consultant – Medical Oncology & Haemato Oncology, Aster CMI, Bengaluru and Milind Soman, Founder of Pinkathon, along with Ankita Konwar, Founder of Invincible Women. The leaders reiterated their shared mission to drive awareness around the importance of preventive healthcare, especially in the fight against breast cancer.

Speaking on the campaign, Dr. Sharvil Patel, Managing Director, Zydus Lifesciences Ltd., said, “With the Easiest Exam campaign, we seek to empower women with the knowledge that a simple 3-minute self-examination each month can make a life-saving difference. Joining hands with Pinkathon, we aim to reach many more women, raise awareness, and inspire collective action in the fight against breast cancer. We believe that raising awareness on women’s health and Breast cancer remains equally vital, as early detection has the power to save countless lives.”

Unveiling the 7th Bengaluru Pinkathon at the city press conference, Milind Soman, Founder of Pinkathon, said, “Pinkathon has always been more than a run – it’s a movement that inspires women to prioritise their physical and emotional well-being. Every edition reminds us of the power of community when women come together for their health. With the support of Zydus this year, we are strengthening our mission of spreading awareness about breast cancer and ensuring that every woman understands the importance of early detection.” Over the next six months, Zydus Pinkathon will travel to Delhi, Hyderabad, Kolkata, and Chennai, engaging more than 30,000 women nationwide.

Ankita Konwar, Founder, Invincible Women, said, “For me, Pinkathon is a safe, joyful space where women of all ages, backgrounds, and abilities show up for themselves. Every woman who steps out to participate makes a statement — that her health matters. This collaboration with Zydus enables us to amplify conversations around self-examination and proactive health choices, and I’m excited to see Bengaluru turn up in full strength.”

Breast cancer continues to be one of the most prevalent forms of cancer affecting women worldwide, with rising cases in India. Over 2 lakh women are diagnosed with breast cancer each year, and tragically, every 8 minutes a woman loses her life due to late diagnosis. The Easiest Exam campaign by Zydus encourages women to take charge of their health through a simple 3-minute monthly self-breast examination.

Speaking on the occasion, Dr. C. N. Patil, HOD and Lead Consultant – Medical Oncology & Haemato-Oncology at Aster CMI Hospital, said: “Breast cancer remains one of the most common cancers among women, but early detection can significantly improve outcomes. Initiatives like Pinkathon are essential in encouraging women to take proactive steps such as a simple monthly 3-minute self-check that can prove life-saving.”

The second edition of the Easiest Exam campaign has been launched this October during Breast Cancer Awareness Month, focusing on the message, “Do haath, teen minute aur ek easy exam” a simple yet powerful habit that can help save lives. The initiative includes awareness drives, podcasts, stories of breast cancer warriors, and expert conversations with oncologists to break myths and stigma surrounding breast cancer.

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Bengaluru, 23 September 2025 : Zydus Lifesciences Ltd., a global innovation-led healthcare company, and Pinkathon, India’s biggest women’s run, today announced their nationwide collaboration to drive awareness on breast cancer and women’s health. The initiative is part of Zydus’ “Easiest Exam” campaign, now in its second edition, which emphasizes how a simple 3-minute self-breast exam every month can help save lives through early detection. As part of this effort, Zydus Pinkathon will travel across six major cities in 2025–26, engaging more than 30,000 women nationwide. The journey will begin with the 10th edition of the Mumbai Pinkathon on 21st December 2025 at MMRDA Grounds, BKC, followed by Bengaluru, Delhi, Hyderabad, Kolkata, and Chennai.

The official event was unveiled by Dr. Sharvil Patel, Managing Director, Zydus Lifesciences Ltd., Meha Patel, Vice-Chairperson, Zydus Foundation, actor and renowned fitness icon Milind Soman, Founder of Pinkathon and Ankita Konwar, Founder of Invincible Women. They expressed their enthusiasm for the event, highlighting its mission to encourage women to prioritize their health. They particularly highlighted the importance of regular self-breast exam and Zydus Pinkathon’s vital role in raising awareness about early detection in breast cancer.

Speaking on the occasion, Dr. Sharvil Patel, Managing Director, Zydus Lifesciences, said, “With the Easiest Exam campaign, we seek to empower women with the knowledge that a simple 3-minute self-examination each month can make a life-saving difference. Joining hands with Pinkathon, we aim to reach many more women, raise awareness, and inspire collective action in the fight against breast cancer. We believe that raising awareness on women’s health and Breast cancer remains equally vital, as early detection has the power to save countless lives.”

Milind Soman, founder and the driving force behind Pinkathon, said, “At Pinkathon, our mission has always been to encourage every woman to take charge of her health and fitness, while building a community that celebrates strength and inclusivity. With Zydus coming on board as the Title Partner for Pinkathon we are taking this mission on a larger scale and urging women from all walks of life to participate and make health their priority. Together with Zydus, we are creating a powerful platform that will not only raise awareness but also drive meaningful action for women’s health across India.”

Ms Meha Patel, Vice Chairperson, Zydus Foundation said, “A woman is at the very core of the entire family’s happiness and wellbeing. Therefore, It is very important to spread the message that women need to prioritise their health. As it is rightly emphasised today, ‘Swasth Nari, Sashakt Parivaar’. The awareness on self-breast exam to help detect breast cancer early can be a life-saving step for millions of women as we need to arrest the alarming rise of breast cancer cases in India.”

The 2025–26 season of Zydus Pinkathon will offer race categories across fitness levels—3 km, 5 km, 10 km, and ultra-distances of 50 km, 75 km, 100 km, and the 100 km relay under the Invincible Women initiative.

The Easiest Exam Campaign

Breast cancer continues to be one of the most prevalent forms of cancer affecting women worldwide, and the rising cases in India is deeply concerning. In India, over 2 lakh women are diagnosed with breast cancer every year. Unfortunately, of these, every 8 minutes a woman dies because of last stage diagnosis. If detected early, it is treatable. Zydus’ campaign, The Easiest Exam, urges women to take a simple yet powerful step towards their health – a simple 3-minute self-breast exam that should be performed regularly.

The second edition of the Easiest Exam campaign is scheduled to launch in October, a month globally recognised as Breast Cancer Awareness Month. The second edition of the Easiest Exam emphasises on how ‘Do haath, teen minute aur ek easy exam’ can change a women’s life. The initiative will encompass awareness campaigns, podcasts, engagement with breast cancer warriors and on-ground events. Through thoughtful dialogues with some of India’s foremost oncologists the series will dispel prevailing myths and misconceptions associated with breast cancer. The objective is to address the stigma around breast cancer and dispel myths. The campaign will further highlight the journeys of breast cancer warriors—stories of strength, resilience, and hope.

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Breast Cancer Awareness Month is a reminder to all of us that screening allows women – and men – to cure tumors at a precancerous stage with minor intervention. Hence, why the availability of screening options for patients is of utmost importance. An alum of St. George’s University, School of Medicine, and School of Graduate Studies – Patrick Dineen, MD, MBA – is dedicated to making screening for breast cancer more accessible for women.

As an expert in his field and a strong proponent of spreading awareness around cancer prevention and detection, Dr. Dineen has three tips that he hopes all current and future doctors will share with their loved ones and patients.

1. Know your body the best – If there are any changes going on with your body, bring it to the attention of your healthcare provider. This includes regularly conducting self-examinations to identify any unusual variations in size, shape, and texture of the breast area. You are the best person to notice changes in your own body.  If you notice any changes, such as lumps, skin dimpling, nipple discharge, or pain, don’t ignore them. These could be potential signs of breast cancer.

2. Get screened and document your findings – No excuses. Breast cancer is a screenable cancer that is detectable early on, and that’s a benefit for everyone. Keep a record of your breast self-exams, noting any changes or concerns, and discuss them with your healthcare provider during regular check-ups. 

3. Encourage your friends and family to be proactive about their breast health – Make sure your loved ones are aware of the importance of breast cancer screening and know when they should start getting regular mammograms. Accompany family members or friends to their mammogram appointments, especially if they are anxious or unsure about the process.

Offering an expert perspective, Dr. Dineen summarized his experience screening patients, saying: “Although it’s a bittersweet moment when our screening finds someone’s cancer, we also know that if we didn’t find it, the chances are that the patient may never have gotten screened for various reasons. Screenings allow us to find cancer before there is a physical manifestation. I can’t imagine a better day than hearing stories about the lives we’ve saved.”

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More Than 800 participants from different walks of life enthusiastically participated including the public, doctors and staff members from HCG. With the theme “Walk for Hope/Run for a Cure”, the event aimed to create awareness to stay proactive and take the necessary steps to fight against breast cancer. The occasion demonstrated a strong sense of community involvement, with participants donning pink T-shirts to express their solidarity with the cause of breast cancer awareness and advocating for early detection.

Speaking at the occasion Mr. Gautham CB, Chief Operating Officer, HCG Cancer Centre Ahmedabad, commented, “At HCG, creating awareness about breast cancer is not merely a responsibility; it is our profound commitment to building a healthier future. Our association with Amdavad Distance Runners and with the inspiring Ms Jagruti Gohil, a breast cancer survivor, for this walkathon and run is a true testament to our dedication to the cause. We are resolute in our mission to lead the fight against breast cancer.”

Ms. Jagruti Gohil, Breast Cancer Survivor and Activist shared her inspiring story and said, ” It’s truly an honour to be associated with HCG Cancer Centre Ahmedabad and to be participating in this walkathon and run for breaking the stigma, empowering, and educating women on the importance of early screening for combating breast cancer. I thank HCG for taking this initiative and spreading awareness about breast cancer.”

ommenting on the event, Dr DG Vijay, Senior Surgical Oncologist, HCG Cancer Centre Ahmedabad said, “Breast cancer has affected millions of lives worldwide, the power of early detection and comprehensive screening cannot be overstated. Events like the walkathon and run play an indispensable role in spreading awareness and knowledge among people. Through such initiatives, we unite as a community to underscore and educate on the vital need for early breast cancer screening, detection and saving lives.”

HCG Cancer Centre Ahmedabad’s mission is to drive cancer awareness, early detection, and comprehensive care. HCG Cancer Centre Ahmedabad is grateful to all the participants who made this event a successful one. Their commitment to the cause of leading a healthy breast cancer-free life as a community is an unwavering one. The event has catalysed ongoing initiatives of HCG to create a healthier, more informed society.

The post HCG Cancer Centre Ahmedabad in association with Amdavad Distance Runners Association organizes a Walkathon and Run to raise awareness on Breast Cancer appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.