Bengaluru, November 25, 2025: NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), today announced the introduction of UPI Circle Full Delegation on BHIM Payments App. This new feature allows users to authorise trusted contacts to make UPI payments from their account within a predefined monthly spending limit, simplifying shared and household financial management while maintaining complete transparency and control.

With UPI Circle Full Delegation, a primary user can authorise a secondary user to initiate and complete UPI payments directly from primary users’ account. The primary user can set a monthly spending limit up to ₹15,000 and an expiry duration up to 5 years. This enables smoother day-to-day digital payments among families, dependents, or staff while maintaining clear oversight of all transactions. UPI Circle with Full Delegation promotes financial empowerment by allowing trusted users to participate securely in digital payments without needing their own bank-linked UPI ID or bank account.

Lalitha Nataraj, MD & CEO, NBSL, said, “With Full Delegation, UPI Circle moves beyond real-time approvals to enable trusted, autonomous payments within defined limits. It reflects how Indian households and businesses naturally function, grounded in trust, flexibility, and accountability. Through such purposeful features, the BHIM Payments App continues to make digital transactions simpler, safer, and more inclusive for every segment of society.”

Key Use Cases:

·         Support for Senior Citizens: Senior citizens can be authorised by a family member to pay independently for small-valued transactions. They are often hesitant users of digital payments, and this will help them get onboarded with a trusted level of security.

·         Empowering Young Adults: Parents can allow children to manage their daily or educational expenses through a controlled, delegated access by setting a monthly limit without compromising security.

·         Secure Delegation in Small Businesses: Business owners can allow their staff to make payments for operational expenses such as fuel, tolls, among other, ensuring transparency and accountability while eliminating the need to handle cash.

·         Assisting Digitally Inexperienced Users: Working professionals can support dependents less familiar with digital platforms by providing payment access with real-time monitoring thereby managing day to day expenses, conveniently.

UPI Circle is available on the latest version of the New BHIM Payments App (Version 4.0.10) as part of the upgrade, which also includes features like Split Expenses, Family Mode, Spend Analytics, multilingual support, and a redesigned user experience. BHIM remains dedicated to its role as Bharat ka Apna Payments App, offering secure, scalable, and inclusive solutions that support India’s digital transformation.

How to Use UPI Circle on BHIM:

1.    Open the BHIM Payments App and go to the UPI Circle section from the home screen.

2.    Tap ‘Invite to circle’ and enter their contact number

3.    Enter their UPI ID or scan their QR code

4.    Select ‘Approve a Monthly Limit’ (Full Delegation).

5.    Choose your relationship (e.g., child, spouse, staff) and verify their identity using Aadhaar or other available documents.

6.    Set a monthly spending limit (up to ₹15,000) and the validity period (maximum term is 5 years while minimum is 1 month)

7.    Choose your preferred bank account and authorise via UPI PIN to create the delegation.

8.    The secondary user accepts the request and can begin making UPI payments instantly after a short cooling period.

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Bengaluru, October 1, 2025: BHIM Payments App, India’s very own homegrown payment platform from NPCI BHIM Services Limited (NBSL), is bringing a touch of goodness to this festive season with the second edition of its annual campaign ‘Meethi Diwali’. This year, BHIM Payments App is inviting its users to turn their day-to-day payments into a gesture of empowerment and participate in this nation wise movement. Between October 1^st and 31^st, for every user who completes ten or more transactions on the BHIM Payments App, a portion of the proceeds will be contributed to support women-led artisan businesses across India in collaboration with Aspire For Her, a community-driven organisation focused on increasing women’s workforce participation.

Diwali is a time to share joy and prosperity, and Meethi Diwali transforms that spirit into action. By simply paying with BHIM Payments App, users become a part of a collective effort to uplift women entrepreneurs and local artisans, helping them grow their craft and create brighter futures. The campaign celebrates BHIM as Bharat ka Apna Payments App, a secure and trusted digital companion built for every Indian household. It aims to remind users that even the smallest action such as making a payment, can spark real impact and bring sweetness into someone else’s Diwali. This campaign serves multiple purposes by empowering women, supporting Indian artisans and their homegrown products, and encouraging the use of Bharat’s own payments app.

Commenting on the initiative, Lalitha Nataraj, MD and CEO, NBSL said “Diwali is a time when families celebrate and share joy, and with Meethi Diwali we aim to add purpose to that spirit each year. By choosing to pay with BHIM Payments App, users are not only enjoying a simple, secure payment experience but also helping women artisans and entrepreneurs translate their skills into sustainable livelihoods. For us, this campaign is about showing how everyday digital payments can spark real economic opportunity and keep the festive spirit rooted in empowerment and inclusion.”

Link to Campaign Film: https://youtu.be/82ZmW2su8TA

Madhura DasGupta Sinha, Founder & CEO, Aspire For Her, said “Aspire For Her is proud to light up the festive season with a unique opportunity – the Meethi Diwali campaign by our partner BHIM Payments App. This initiative empowers artisan EntrepreNaaris to earn, grow and shine brighter than ever before, building the women’s economy in India, from the grassroots.”

Conceptualised by the creative agency, So Cheers, Meethi Diwali comes alive through a vibrant short film that blends festive warmth with purpose. It encourages every BHIM user to embrace the season with generosity, adding a touch of goodness to their transactions and making this Diwali truly meethi.

“When we came up with the idea of #MeethiDiwali2025, we wanted to highlight BHIM’s inherent values of trust, security, and reliability and how technology can actually empower lives in a meaningful way. The idea was to turn everyday transactions to something greater and purposeful. We are proud to be a part of this campaign, bringing forward the real stories of women artisans and helping every BHIM user feel a part of something greater than convenience; where simple payments carry both meaning and a sense of shared prosperity.” said, Mehul Gupta Co-founder and CEO at SoCheers.

“At IPG Mediabrands, we are proud to partner with NPCI’s BHIM Payments App for the ‘Meethi Diwali’ campaign. This initiative not only strengthens BHIM’s role as a trusted digital payments brand but also reflects its commitment to a larger cause, empowering women artisans through Aspire Her. Together, we are creating a campaign that blends festive spirit with meaningful impact.” added, Ashwini Kamat, Sr Vice President, Mediabrands.

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Bengaluru, April 23, 2025: NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), today announced the launch of UPI Circle with partial delegation on the BHIM payments app. It is designed to empower users by enabling them to delegate UPI transaction capabilities to trusted individuals with defined controls and complete transparency.

UPI Circle allows a primary user, the UPI account holder, to authorise up to five secondary users to initiate UPI payments from their account. Each transaction initiated by the secondary user requires explicit approval from the primary user via their UPI PIN on the new BHIM app. All transactions made by secondary users are visible to the primary user in real-time within the new BHIM app, ensuring transparency and oversight.

On the feature launch, Lalitha Nataraj, Managing Director and CEO, NBSL, said, “UPI Circle on BHIM is more than just a feature; it’s a step towards a more inclusive and connected financial ecosystem. By offering a secure and flexible way to delegate financial responsibilities, UPI Circle enhances the way we share and manage our money and supports a more interconnected society. With such innovations, we’ll continue to be a part of the larger effort to make digital payments more useful and accessible and inclusive for everyone.”

Additionally, UPI Circle promotes financial inclusion by allowing people without a UPI-linked bank account to request payments from a trusted user, who can approve the transaction in real-time within the new BHIM app.

Key Use Cases:

·         Support for Senior Citizens: Senior citizens can be authorised by a family member who will approve every payment on their behalf. They are often hesitant users of digital payments and this will help them get onboarded with a trusted level of security.

·         Empowering Young Adults: Parents can allow children to manage their daily or educational expenses through controlled, delegated access, and real-time approval without compromising security.

·         Secure Delegation in Small Businesses: Business owners can enable staff to initiate payments for operational expenses such as fuel, tolls, or vendor payments, ensuring accountability without handling cash.

·         Assisting Digitally Inexperienced Users: Working professionals can support dependents or individuals less familiar with digital platforms by providing payment access with real-time monitoring and approval.

UPI Circle is available on the latest version of the New BHIM Payments App (Version 4.0.2) as part of the upgrade, which also includes features like Split Expenses, Family Mode, Spends Dashboard, multilingual support, and a redesigned user experience. BHIM remains dedicated to its role as Bharat ka Apna Payments App, offering secure, scalable, and inclusive solutions that support India’s digital transformation.

How to Use UPI Circle on BHIM:

1.    Open the BHIM app and go to the UPI Circle section from the home screen or menu.

2.    Tap on ‘Add Secondary User’ and enter their UPI ID or scan their QR code.

3.    Select the delegation type as “Approve every payment” (Partial Delegation)

4.    The secondary user will receive a request. Once they accept the invite, they can start making payments using the primary user’s account and request their primary to approve payments in real-time through the BHIM app.

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Bengaluru, April 10, 2025: BHIM, India’s homegrown payment app developed by NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched a new brand campaign to position itself as ‘Bharat Ka Apna Payments App’. The campaign titled ‘Paison Ki Kadar’, celebrates how India’s relationship with money is built on trust and familiarity, even as payment methods evolve. With this, BHIM reinforces its role as a modern and inclusive payments app, designed to serve the everyday payments needs of people across Bharat.

Conceptualised by Tilt Brand Solutions, the campaign comprises five brand films presented in a slice-of-life format. These films highlight the core ethos of BHIM’s brand promise of Trust, Security, Customer-first approach, and being a truly Inclusive app while showcasing app’s usability. The films will be released in 9 Indian languages, to maximise reach and resonance.

The campaign marks the launch of BHIM 3.0 that offers a more intuitive and customer-friendly experience. It has key features such as support for 15+ Indian languages, functionality in low internet areas, and enhanced money management tools like Split Expenses, Family Mode, Spends Analytics, and Action Needed reminders.

Rahul Handa, Chief Business Officer, NBSL, said, “In India, trust plays a big role in how people adopt new technology, especially when it comes to money. As we go deeper into Bharat, we see that digital payments aren’t just about convenience, they’re about confidence. With BHIM 3.0, we’ve focused on building an experience that feels simple, safe, and familiar. The ‘Paison Ki Kadar’ campaign brings this to life by reminding people that while the way we transact with money has changed its form, the values around it haven’t. That’s what makes BHIM truly Bharat Ka Apna Payments App”

Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions, added, “In India the money is more than just a medium of exchange. The way people deal with money reflects their opinions, their values, priorities, personalities and many more things. How we deal with money is a reflection of how we live our lives. With the ‘Paison Ki Kadar’ campaign, we wanted to elevate the concept of money beyond mere transactions, showcasing the virtues and stories it represents.”

This 360-degree campaign will be rolled out across television, print, out of home, cinema, radio, digital and social media. It will be aired on leading TV channels across genres and regions and the brand films will be released sequentially across BHIM’s digital platforms.

Brand Film (Hindi): https://youtu.be/8_bpF9qmpE4

Brand Film (English): https://youtu.be/_oJlnBrpdko

Join the movement to value money in a modern way. Download BHIM 3.0 and experience Bharat’s own payments app.

For more information, visit https://www.bhimupi.org.in/, follow on [Insta – @bhim_npci, X – NPCI_BHIM, YT – BHIMNPCI]

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Bengaluru, 21 January 2025: BHIM, India’s flagship digital payments app powered by NPCI BHIM Services Limited (NBSL) has joined forces with The FinTech Yatra 2025 as a Principal Partner. The FinTech Yatra is a 10,000 km long epic road journey aimed at identifying, understanding and catalysing players in financial services across India. This strategic collaboration aims to accelerate India’s digital payment revolution by empowering communities and fostering financial inclusion.

As a part of this partnership, more than 200 individuals from select NGOs will be trained under a train-the-trainer model, equipping them with knowledge and tools to spread digital payment awareness. By empowering trainers at the grassroots level, this initiative ensures that the benefits of digital payments reach the most underserved and remote areas of the country.

Speaking on the partnership, Rahul Handa, Chief Business Officer, NBSL, said, “BHIM’s partnership with Fintech Yatra 2025 is an important step towards bridging the digital divide and educating citizens about secure and efficient digital payment solutions. This initiative aligns with our mission to create a financially inclusive and digitally empowered India. We are excited about the opportunities this partnership brings to strengthen the fintech ecosystem.”

The FinTech Yatra 2025 is a movement to make India digitally independent. It is a platform that enables connection between innovation providers like start-ups and innovation seekers like financial institutions, venture capitalists and large corporates. By visiting multiple cities, engaging with fintech innovators, and collaborating with platforms like BHIM, the Yatra is set to amplify the adoption of seamless and secure digital payments across the nation.

Abhishant Pant, Founder of The FinTech Meetup, added, “Our partnership with BHIM brings a transformative element to this year’s Yatra. BHIM’s proven leadership in the UPI ecosystem ensures that financial inclusion is not just a vision but a reality for millions across the nation. Together, we aim to empower every Indian to embrace the digital economy. Our endeavor has been to support early stage fintech founders with idea validation, network support and guidance around venture capital, so that they become a catalyst to push for more digital adoption in financial services.”

Existing and potential fintech start-ups, students, corporates as well as academic institutions can be a part of this event by visiting yatra.connexdoor.com 

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The ‘Gift Happiness’ campaign captures the essence of new beginnings and hope, associated with the New Year. It’s a simple way to give back during the holiday season while enjoying the functionality of the BHIM app. The campaign encourages users to participate in the cause without altering their everyday behaviour, simply by using the BHIM app for their regular payments.

On the initiative, Rahul Handa, Chief Business Officer, NBSL, said, “The New Year is a time of hope and new beginnings. Through the ‘Gift Happiness’ campaign, we are taking a small step towards bringing joy and fulfilling the dreams of underprivileged children. Each transaction made via the BHIM app is a step towards making these wishes come true. We are proud to leverage our platform to spread happiness and support a brighter future for these children.”

The partnership with CRY underscores the significance of this initiative. This collaboration ensures contributions made through the BHIM app reach those who need them most, making a tangible difference and upholding BHIM’s commitment to financial inclusion.

“We are happy to partner with BHIM this New Year for this unique initiative. It goes without saying that partnering with BHIM through this campaign ‘Gift Happiness’, is a step towards the kindness and support that every single child truly deserves,” says Kreeanne Rabadi, Regional Director – CRY (West).

This campaign allows BHIM users to make a meaningful difference in the lives of children this New Year. By using the BHIM app, known for its intuitive interface, users can contribute to a good cause while enjoying a seamless payment experience. This initiative is a testament to BHIM’s proposition to add value to its customers and give back to the community.

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The ‘Meethi Diwali’ campaign seamlessly integrates digital payments with a social cause, helping the BHIM app users to contribute to a meaningful initiative while enjoying the convenience of cashless payments. The campaign encourages the users to participate for the cause without altering their everyday behaviour, simply by using the BHIM app for their regular payments.

On the initiative, Rahul Handa, Chief Business Officer, NBSL, said, “BHIM is keen on making a difference in the lives of people by promoting inclusion through digital payments and beyond. The ‘Meethi Diwali’ campaign guarantees every transaction is an act of kindness and spreads happiness. As we celebrate with purpose, we also take pride in strengthening India’s sovereign digital payment framework, building a future where technology and compassion go hand in hand.”

The campaign highlights the ease and security of BHIM’s UPI platform and let users contribute to a social cause that resonates with the ethos of Diwali—spreading joy, love, and togetherness. It features a captivating and colourful short film, reflecting the joy of giving in the festive season.

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