·         The programme has promoted scientific farming practices, enhanced income levels, and encouraged entrepreneurship across 11 villages.

·         With a growing seed bank and market linkage, the initiative continues to strengthen rural women’s economic self-reliance.

Bengaluru, 3 December 2025: Ambuja Cements, the 9^th largest building materials solutions company globally, and part of the diversified Adani Portfolio, continues to strengthen rural livelihoods through its CSR initiatives. In Bhatapara, women from Self-Help Groups (SHGs) have successfully adopted turmeric cultivation as a sustainable source of income, transforming local agricultural practices and livelihoods.

The initiative began in 2022–23 with 151 SHG members from 11 villages, who received hands-on training and exposure to scientific turmeric cultivation methods. The SHGs selected the Salem variety and cultivated 4 acres using 20 quintals of seed material. With best practices such as raised-bed planting, organic manuring, and mulching, the women achieved a 3.7x increase in yield, generating over ₹2.66 lakh in their first season.

Encouraged by the success, 261 SHG women expanded turmeric cultivation to 8 acres in 2023–24. A seed bank was established to facilitate the sale and purchase of quality seeds within the community. That year, SHG members produced 10,100 kg of turmeric, generating a total market value of around ₹5.05 lakh.

In 2024–25, 313 SHG women participated in turmeric production, with improved access to organic inputs and technical guidance. Together, they now hold over 3,100 kg of turmeric seeds, including 2,100 kg earmarked for sale to support new entrants and strengthen the local value chain, with approximately 7,500 kg turmeric used for household purpose.

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·         Over 11,500 women across Ambuja Cements’ CSR project locations have benefitted from skill development and enterprise support.

·         188 women entrepreneurs have transformed their lives, achieving financial independence and contributing to local economic growth.

Bengaluru, 17 February 2025: Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is driving economic empowerment among rural women in Bhatapara, through the transformative ‘Lakhpati Didi’ programme. By fostering micro-enterprises and offering extensive support in training and resources, the Company’s CSR initiatives are helping women achieve financial independence and sustainable livelihoods.

The ‘Lakhpati Didi’ movement, initiated by the Ministry of Rural Development, aims to enable women in self-help groups (SHGs) to earn an annual household income of ₹1 lakh or more. Ambuja Cements’ CSR team identified 188 women from Bhatapara for this program and provided them with the necessary tools and training to achieve this milestone. Many women have successfully ventured into enterprises like tailoring, vegetable cultivation, and retail stores, significantly improving their quality of life and inspiring their communities.

This initiative has enabled women like Kuleshwari Verma, a fancy store owner earning ₹3.75 lakh annually, and Kusum Patel, who cultivates vegetables and earns ₹1.1 lakh per year, to achieve transformative financial growth. Stories like theirs highlight how access to resources and consistent support can unlock the entrepreneurial potential of rural women.

Ambuja Cements remains committed to promoting inclusive development and sustainable livelihoods through its CSR initiatives. By supporting rural women entrepreneurs, the company underscores its dedication to economic empowerment and long-term community growth.

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