Klook’s ‘The Best You’ Campaign Inspires Personal Transformation Through Travel, Featuring Bharti Singh

Newsmantra — Mon, 14 Jul 2025 10:41:27 +0000

Strategic Times Black ICICI Bank Credit Card Partnership Adds Premium Experiences and Exclusive Travel Benefits

New Delhi, 11th July 2025: Klook, Asia’s leading platform for experiences and travel services, unveiled its latest campaign, “The Best You,” a compelling invitation to rediscover joy, purpose, and personal connection through travel. Fronted by India’s beloved Queen of Comedy, Bharti Singh, the campaign reimagines travel as a deeply personal journey—where spontaneity, self-discovery, and soulful moments take center stage.

In an impactful extension of this campaign, Klook has partnered with Times Black ICICI Bank Credit Card, an exclusive rare metal card for India’s most discerning consumers, to offer cardholders curated international travel privileges and elite access to premium experiences. This strategic collaboration underscores Klook’s commitment to elevating how modern Indian travelers explore the world. Times Black cardholders will gain immediate access to several exclusive benefits through the Klook platform, including preferential pricing on experience bookings, priority access to sold-out attractions, and dedicated customer support.

More about the ‘The Best You’

Having navigated her share of challenges in the entertainment industry, Bharti has always lived life on her own terms. Her story is one of resilience and reinvention, from breaking barriers as a female comedian to creating a home filled with love and laughter.

“Not many know the journey it took for me to find my place in this industry,” Bharti reflects. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.” she added.

For someone who’s spent her life making millions laugh, it’s the simple, unfiltered moments that now bring Bharti the biggest smiles— a silly detour; a quiet night under the stars, the thrill of trying something for the first time. Because sometimes, the best laughter is the one that surprises even her.

Through this campaign, travel becomes her way of carving out time for herself, embracing joys, and finding inspiration in the unfamiliar—one experience at a time.

“The Best You campaign is more than just activities or things to do — it’s about stealing those little moments from life that create unforgettable experiences. It’s a chance to rediscover more joy, more freedom, and most importantly, more of YOU,” said Shivam Tyagi, Marketing Lead, Klook India and Middle East. “Today, more than ever, people are looking for something real — a break from routine, a sense of connection.”

He added, “Travel isn’t just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. That’s what we aim to bring to life with BEST YOU — not just great itineraries, but meaningful experiences that stay with you.”

Both organizations anticipate the partnership will drive significant engagement among Times Black’s exclusive cardholder base while expanding Klook’s presence in India’s luxury travel segment. The collaboration includes plans for future enhancements such as exclusive event access, limited-edition experience packages, and expanded geographic coverage across emerging destinations.

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WHY NCB FAILED TO TAKE BHARTI SINGH CUSTODY

Newsmantra — Mon, 23 Nov 2020 06:04:07 +0000

Comedians Bharti Singh and Haarsh Limbachiyaa were arrested by the Narcotics Control Bureau this weekend and sent to 14-day judicial custody by a special holiday court on Sunday.

The court refused to agree to the NCB’s demand in which they had asked for remand custody of the two actors and said that it was a simple case of consuming a small quantity of drugs, and therefore, no custody is required.

the court observed, “The drug seized from their residence is of a small quantity. Also, it’s a case of consumption only, hence police custody under such circumstances is not required.

Bharti and Haarsh have been sent to different prisons. While she’s in the Byculla women’s prison, her husband is at the Taloja jail.

comedian Raju Srivastava refused to believe the news when it came out initially.

He speaks to us, “I have worked with her in Comedy Circus, Raju Haazir Ho and Gangs of Haseepur, and many live shows too. Usko dekh ke kabhi nahi laga ki drugs leti hogi. I had attended her wedding too. I would get curious as to how her friends, like Sunil Grover, Krushna (Abhishek), could dance all night, not sleep, and then the next day again have fun and dance. I would think why don’t they feel the need to sleep, and yes I know they are younger than me maybe that’s why they have the energy. Lekin ab har cheez pe doubt jaa raha hai jabse news aayi hai.”

The 56-year-old adds that he dismissed her arrest initially as fake news, but when it was confirmed he was shocked and sad.

Meanwhile, Maharashtra cabinet minister Nawab Malik slammed the agency by saying that it was targeting Bollywood and arresting the addicts instead of sending them to rehab.

While Bharti was arrested earlier, post a long interrogation on Sunday morning, the NCB arrested Harsh as well. The agency had seized small quantities of Ganja from their premises. On Sunday, the duo was produced before the holiday court in South Bombay and sent to judicial custody. “We had sought two days custody to understand how they purchased the drugs and how payments were made to the peddler, but the court refused it,” said advocate Atul Sarpande, who appeared for NCB.

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Klook’s ‘The Best You’ Campaign Inspires Personal Transformation Through Travel, Featuring Bharti Singh

WHY NCB FAILED TO TAKE BHARTI SINGH CUSTODY