Bengaluru, October 1, 2025: BHIM Payments App, India’s very own homegrown payment platform from NPCI BHIM Services Limited (NBSL), is bringing a touch of goodness to this festive season with the second edition of its annual campaign ‘Meethi Diwali’. This year, BHIM Payments App is inviting its users to turn their day-to-day payments into a gesture of empowerment and participate in this nation wise movement. Between October 1^st and 31^st, for every user who completes ten or more transactions on the BHIM Payments App, a portion of the proceeds will be contributed to support women-led artisan businesses across India in collaboration with Aspire For Her, a community-driven organisation focused on increasing women’s workforce participation.

Diwali is a time to share joy and prosperity, and Meethi Diwali transforms that spirit into action. By simply paying with BHIM Payments App, users become a part of a collective effort to uplift women entrepreneurs and local artisans, helping them grow their craft and create brighter futures. The campaign celebrates BHIM as Bharat ka Apna Payments App, a secure and trusted digital companion built for every Indian household. It aims to remind users that even the smallest action such as making a payment, can spark real impact and bring sweetness into someone else’s Diwali. This campaign serves multiple purposes by empowering women, supporting Indian artisans and their homegrown products, and encouraging the use of Bharat’s own payments app.

Commenting on the initiative, Lalitha Nataraj, MD and CEO, NBSL said “Diwali is a time when families celebrate and share joy, and with Meethi Diwali we aim to add purpose to that spirit each year. By choosing to pay with BHIM Payments App, users are not only enjoying a simple, secure payment experience but also helping women artisans and entrepreneurs translate their skills into sustainable livelihoods. For us, this campaign is about showing how everyday digital payments can spark real economic opportunity and keep the festive spirit rooted in empowerment and inclusion.”

Link to Campaign Film: https://youtu.be/82ZmW2su8TA

Madhura DasGupta Sinha, Founder & CEO, Aspire For Her, said “Aspire For Her is proud to light up the festive season with a unique opportunity – the Meethi Diwali campaign by our partner BHIM Payments App. This initiative empowers artisan EntrepreNaaris to earn, grow and shine brighter than ever before, building the women’s economy in India, from the grassroots.”

Conceptualised by the creative agency, So Cheers, Meethi Diwali comes alive through a vibrant short film that blends festive warmth with purpose. It encourages every BHIM user to embrace the season with generosity, adding a touch of goodness to their transactions and making this Diwali truly meethi.

“When we came up with the idea of #MeethiDiwali2025, we wanted to highlight BHIM’s inherent values of trust, security, and reliability and how technology can actually empower lives in a meaningful way. The idea was to turn everyday transactions to something greater and purposeful. We are proud to be a part of this campaign, bringing forward the real stories of women artisans and helping every BHIM user feel a part of something greater than convenience; where simple payments carry both meaning and a sense of shared prosperity.” said, Mehul Gupta Co-founder and CEO at SoCheers.

“At IPG Mediabrands, we are proud to partner with NPCI’s BHIM Payments App for the ‘Meethi Diwali’ campaign. This initiative not only strengthens BHIM’s role as a trusted digital payments brand but also reflects its commitment to a larger cause, empowering women artisans through Aspire Her. Together, we are creating a campaign that blends festive spirit with meaningful impact.” added, Ashwini Kamat, Sr Vice President, Mediabrands.

The post BHIM, Bharat Ka Apna Payments App, Lights Up Diwali with a Touch Of Goodness, Empowering India’s Women Artisans  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, April 10, 2025: BHIM, India’s homegrown payment app developed by NPCI BHIM Services Limited (NBSL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has launched a new brand campaign to position itself as ‘Bharat Ka Apna Payments App’. The campaign titled ‘Paison Ki Kadar’, celebrates how India’s relationship with money is built on trust and familiarity, even as payment methods evolve. With this, BHIM reinforces its role as a modern and inclusive payments app, designed to serve the everyday payments needs of people across Bharat.

Conceptualised by Tilt Brand Solutions, the campaign comprises five brand films presented in a slice-of-life format. These films highlight the core ethos of BHIM’s brand promise of Trust, Security, Customer-first approach, and being a truly Inclusive app while showcasing app’s usability. The films will be released in 9 Indian languages, to maximise reach and resonance.

The campaign marks the launch of BHIM 3.0 that offers a more intuitive and customer-friendly experience. It has key features such as support for 15+ Indian languages, functionality in low internet areas, and enhanced money management tools like Split Expenses, Family Mode, Spends Analytics, and Action Needed reminders.

Rahul Handa, Chief Business Officer, NBSL, said, “In India, trust plays a big role in how people adopt new technology, especially when it comes to money. As we go deeper into Bharat, we see that digital payments aren’t just about convenience, they’re about confidence. With BHIM 3.0, we’ve focused on building an experience that feels simple, safe, and familiar. The ‘Paison Ki Kadar’ campaign brings this to life by reminding people that while the way we transact with money has changed its form, the values around it haven’t. That’s what makes BHIM truly Bharat Ka Apna Payments App”

Adarsh Atal, Group Chief Creative Officer, Tilt Brand Solutions, added, “In India the money is more than just a medium of exchange. The way people deal with money reflects their opinions, their values, priorities, personalities and many more things. How we deal with money is a reflection of how we live our lives. With the ‘Paison Ki Kadar’ campaign, we wanted to elevate the concept of money beyond mere transactions, showcasing the virtues and stories it represents.”

This 360-degree campaign will be rolled out across television, print, out of home, cinema, radio, digital and social media. It will be aired on leading TV channels across genres and regions and the brand films will be released sequentially across BHIM’s digital platforms.

Brand Film (Hindi): https://youtu.be/8_bpF9qmpE4

Brand Film (English): https://youtu.be/_oJlnBrpdko

Join the movement to value money in a modern way. Download BHIM 3.0 and experience Bharat’s own payments app.

For more information, visit https://www.bhimupi.org.in/, follow on [Insta – @bhim_npci, X – NPCI_BHIM, YT – BHIMNPCI]

The post BHIM Positions Itself as ‘Bharat Ka Apna Payments App’ with New Campaign ‘Paison Ki Kadar’  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.