VLCC Foundation Founder Vandana Luthra, while announcing the stand-up campaign in Mumbai said that on November 26th the campaign across the country on Anti-Obesity Day will begin. For this, programs like public awareness and foot march will also be done. she said that in today’s times, many people do not get a chance to go to the gym and exercise. In such a situation, people lose weight even if they stand for a while.

Vandana Luthra said take an orange pledge and VLCC will support all participants by giving free consoling on nutrition and healthy diet for children. Under Stand up India campaign which is a VLCC fight against Obesity, have Launched this new program in Mumbai

VLCC is looking for revenues of Rs 5,000 crore in the next four years and has embarked on an expansion plan in both domestic as well as international market, VLCC founder Vandana Luthra announces.

‘We have embarked on a massive expansion plan not only in the domestic market but also internationally. We are also looking at different business opportunities in the beauty and wellness sector for expansion. All these efforts will enable us to reach a topline of Rs 5,000 crore in the next four years,’ she said.

At present, the company’s revenues are around Rs 1,000 crore.

According to market statistics, the organised on-demand beauty services market has gained traction in the last couple of years and is pegged in excess of Rs 85,000 crore, and is growing at CAGR of 18.6 per cent.
Recently, VLCC entered into an exclusive partnership with hospitality and leisure group Minor Hotels to pioneer the concept of residential wellness outside India.

In the last two years, the company has also acquired two firms Wellscience and Vanity Cube for expanding our presence in nutraceuticals and on-demand beauty services businesses, respectively.

‘We are continuously looking at different opportunities and are in talks with various firms,’ she said, without divulging further details.

Last year, the Delhi-based firm raised USD 3 lakh in an early stage round from Unicorn Ventures.
At present, the company has a presence across the country with over 400 centres and is also operating in 16 countries. It plans to add eight in Maharashtra alone in the next 12 months.

Besides this, it has 96 VLCC Institutes of beauty and nutrition in India and Nepal and plans to add 100 new institutes in the coming three years across its areas of operations including the Middle East and Africa.

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“Patients often leave getting their Botox to the last minute,” said Dr. Murad Alam, professor of dermatology at North-western University Feinberg School of Medicine and a Northwestern Medicine physician. “If people get their botulinum toxin right before a social engagement or important work event, they may worry it won’t start working in time. Speeding up the effects could be important to people.”

For people who can’t wait the three or four days for the wrinkle smoothing effects of botulinum toxin (Botox) injections to kick in, a new Northwestern Medicine study shows facial exercise after the injections speeds the change in appearance by about one day. In addition, it’s helpful to be able to tell patients facial exercise is truly evidence based, Alam said.

Conventional wisdom in the medical community used to be exercising the treated muscles would make Botox work sooner. Then, some doctors suggested it didn’t seem to make much of a difference, and it fell out of favour, Alam said. “But we wondered who was right,” Alam said. “Since there had not been any well-designed randomized studies comparing exercise and no exercise side-by-side, we decided to do one.”

In the study, 22 adult women with forehead wrinkles were treated with botulinum toxin. Half were then asked to exercise their facial muscles over four hours after the injections; the other half were not. The exercises included raised motions of the forehead and scowls (i.e., knitting the brows) in three sets of 40 repetitions separated by 10 minutes. Six months later, after the treatments’ effects had worn off, participants were retreated. This time, the experiment was reversed, with those who had exercised last time now avoiding facial exercise, and the others performing exercises.

Both dermatologists and participants rated forehead wrinkles to be better in two to three days after treatment when injections were followed by facial exercise, compared to three to four days without exercise. (J Amer Academy Dermatol 25 October 2018).

www.wockhardtfoundation.org

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