Designed with a clear business and consumer insight, the campaign ‘You Never Drive Alone’ is led by a brand film that brings Škoda’s philosophy to life. The campaign portrays driving as an experience to be enjoyed with peace of mind, beyond simply a means of reaching a destination.

The film follows a couple on a scenic drive, pausing to take in the lush, serene landscape from the comfort of their car. As they glance back, they notice the Škoda Super Care team nearby, a reminder that with a rapidly growing network across 183 cities in India, and a strengthened customer support throughout the vehicle ownership lifecycle, Škoda owners are never truly alone on the road.

Commenting on the initiative, Ashish Gupta, Brand Director, Škoda Auto India, said, “Today marks a meaningful step forward in how we support our customers beyond the showroom. Ownership is about confidence, clarity and value every time a customer drives their car, visits a service centre or needs support. With Škoda Super Care, we are bringing together best-in-class warranty coverage and roadside assistance for four years, along with four free services including the Škoda Check-in services at 1,000 and 7,500 Kms. This gives customers an early connect with Škoda service along with affordable & predictable service costs, strong support through the ownership journey and the peace of mind they deserve. It’s a simple promise, yet a powerful one.”

Discussing the campaign, Parikshit Bhattaccharya, Chief Creative Officer, BBH India and Propagate India, added, “Service is usually communicated through information. We chose to communicate it through feeling. The idea was to visualise support without making it loud, to show that reassurance can exist quietly in the background of a journey.”

‘You Never Drive Alone’ is currently live across television, digital, print, and OOH.  With purposeful storytelling, the campaign builds upon long-term ownership confidence through periodic maintenance services, newly introduced Škoda Check-in services, extended warranty coverage, roadside assistance and free services, offering clarity and value.

Film Link: You Never Drive Alone | Škoda Super Care

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Mumbai, 04 December 2025: To further strengthen leadership in the North & East India markets, deliver deeper value to clients and bolster the presence of the creative agencies in the region, BBH India’s Managing Director, Himanshu Saxena, has taken on the additional mandate of President – North & East for Saatchi & Saatchi India and Propagate. In this expanded role, he will be based in the Gurugram office while continuing to lead BBH India nationally. Himanshu will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate.

Creating a powerful nucleus across functions, Himanshu will now anchor the North and East leadership and will be supported by Hindol Purkayastha, EVP – North & East India, Nisheeth Srivastava, Senior Executive Creative Director, and Ankit Sharma, EVP – Planning, across Saatchi & Saatchi India, BBH India and Propagate.

This unified leadership team will help the agencies deliver seamless, integrated solutions to clients and further strengthen Publicis Groupe’s Power of One proposition in the region. The move also ensures that brands benefit from deeper, more connected thinking across creative, digital and media.

Himanshu brings over three decades of experience across the communication spectrum, including advertising, marketing & sales, brand management, digital and social, PR, design and market research. Since joining Publicis Groupe India in 2022 as Managing Director of BBH India, Himanshu has built a strong reputation for delivering impactful, award-winning work that drives substantial business results.

Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate, said, “Given the significance and size of the North and East markets, and the strong client relationships that Publicis Groupe India has fostered here, we’re committed to doubling down on the region. We already have a solid presence and valuable partnerships, and this leadership nucleus will help us further harness the power of the Groupe’s capabilities and become a dominant creative force in the region. With this leadership bench, we’re bringing together the scale, depth and quality needed to unlock the next wave of growth. We’re confident that this unified structure will deliver greater value and more integrated impact for brands navigating today’s rapidly evolving landscape.”

Himanshu Saxena, Managing Director at BBH India and President – North & East for Saatchi & Saatchi India and Propagate, added, “With our combined creative and digital strengths, we’re uniquely positioned to deliver connected, end-to-end solutions that drive real business impact for our clients. I look forward to working alongside Paritosh and the teams to strengthen our regional capabilities, drive integrated growth, and deliver powerful solutions that help our clients win.”

The post BBH India Managing Director Himanshu Saxena takes on expanded mandate as President – North & East for Saatchi & Saatchi India and Propagate India  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

November 27, 2025 Mumbai, India: Škoda Auto India, in partnership with BBH India, has unveiled ‘Mind Drive’, a first-of-its-kind hypnosis experience that lets fans feel the thrill of the Škoda Octavia RS without actually driving one. An extension of the ‘Heartbreak’ campaign, ‘Mind Drive’ deepens the emotional connection fans share with the Octavia RS by transforming imagination into experience.

‘Mind Drive’ was conceived from a moment of collective heartbreak when Škoda enthusiasts missed out on reserving the Octavia RS, which sold out within just 20 minutes of its launch. Transforming that absence into an opportunity, Škoda Auto India and BBH India invited fans to participate in a hypnosis activity that allowed them to imagine the thrill of driving the Octavia RS.

Designed in collaboration with hypnotherapist Danish Sheikh, ‘Mind Drive’ took participants on an immersive, multi-sensory journey. Through guided hypnosis, they hear the Octavia RS roar to life, feel the surge of acceleration, and sense the rhythm of the road, all in their imagination, resulting in a deeply emotional experience that blurs the boundaries between longing and reality.

Speaking about the campaign, Ashish Gupta, Brand Director, Škoda Auto India, said, “The Octavia RS has always been an iconic nameplate for us, one that has created a special cult of enthusiasts over the years. The overwhelming response to its return once again demonstrated the strength of this fandom and the emotional bond they share with the RS. With ‘Mind Drive’, we wanted to recognise that passion and offer fans a unique way to experience the RS spirit, even without being behind the wheel. At Škoda, we remain committed to creating thoughtful, engaging, and innovative experiences that strengthen our connection with the community, and ‘Mind Drive’ is a natural extension of that approach, celebrating the enduring love and passion the Octavia RS continues to inspire.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India, added, “Škoda has earned tremendous brand love in India, and our ‘Heartbreak’ campaign for the Octavia RS unlocked a new dimension of engagement. With ‘Mind Drive,’ we bring the Octavia RS experience to countless enthusiasts who couldn’t secure a test drive, let alone a booking. Experiences are the future, and with ‘Heartbreak’ that integrates storytelling with sensory engagement, we believe we’ve set a new benchmark for emotional and experiential brand storytelling.”

Set within the broader ‘Heartbreak’ narrative, ‘Mind Drive’ follows category-first innovations, including the Octavia RS Non-Owner’s Manual and Driver’s Seat Perfume, each crafted to keep the spirit alive for those who never had the chance to own or drive the Škoda Octavia RS.

Film link: https://youtu.be/ui-Jo_h1MIk?si=xJkmDLPR8c8rY8gM

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September 8, 2025, India: BBH India, the creative agency for CaratLane, has conceptualised and created a heartwarming Pujo film that positions Durga Puja as the perfect moment to pop the question.

At the heart of the film is CaratLane’s elegant proposal ring, brought alive by BBH India as the ultimate symbol of commitment – timed to perfection with the emotional crescendo of Pujo.

Titled ‘Maayer Aashirbaad’, the film is directed by award-winning filmmaker Bauddhayan Mukherji of Little Lamb Films, with music composed by legendary Debojyoti Mishra. It is a sensory delight that blends timeless Rabindra Sangeet with folk melodies, creating a soundscape that is both nostalgic and fresh. Mekhla Dasgupta and Chirantan Banerjee’s voices breathe life into Mishra’s score. The music becomes the emotional engine of a slowly unfolding love story between two protagonists, played by actors Ayoshi Talukdar and Subhrojit Saha, whose chemistry lights up the screen with playful intensity.

Spanning the key days of Pujo from Shoshthi to Doshomi, the film captures iconic moments like Anjali, Dhunuchi Naach, and Bhog, each scene steeped in the colour, rhythm, and emotion of Bengal’s most cherished celebration.

The storytelling unfolds entirely through music. The girl drops playful hints of her desire for commitment while the boy responds with lighthearted mischief. The lyrics themselves become a conversation, questions and answers set to melody. The narrative builds gently, as days of festivity and moments of romance gather weight, until it culminates in a poignant proposal during Doshomi’s shindoor khela, where the male lead goes down on one knee and presents the CaratLane proposal ring, an unforgettable moment framed by tradition and tenderness.

Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “Durga Pujo is already a love story – between people, rituals, and memories. We wanted to frame it as the perfect backdrop for one more love story, and the CaratLane proposal ring became the natural climax. At BBH India, we believe powerful cultural truths make for the most resonant brand storytelling, and that’s exactly what this campaign celebrates. It weaves cultural nostalgia with feel-good romance to break away from the usual format of jewellery advertising.”

According to Saumen Bhaumik, Managing Director, CaratLane, “The vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous—like an unforgettable melody. The film ‘Maayer Aashirbaad’ attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story to life. Just to say that the most meaningful moments of love are simple, sincere, and made to last.”

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After winning hearts with the much-loved ‘Doda’ film, Publicis Groupe India’s ‘Team Drive’ and Škoda Auto India have now launched the next chapter in the ‘Fans Not Owners’ campaign with their new film, ‘Recess’.

Creatively led by BBH India, ‘Team Drive’ is Publicis Groupe India’s bespoke ‘Power of One’ unit created especially for Škoda Auto India.

The latest film unfolds on a school playground, where kids proudly flaunt features of their families’ Škoda cars. Just when it seems like a competitive showdown of specs, a young girl delivers a cheeky twist, claiming her Škoda could fly to Jupiter drawing parallels to a rocket, stunning the boys around her as she hops into her Kushaq and leaves. The film closes with a powerful montage celebrating the joy and pride associated with Škoda.

Film Link: https://www.youtube.com/watch?v=PQCR2d0rDQM

The post BBH India & Škoda Auto India launch ‘Recess’ film under ‘Fans Not Owners’ campaign appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.