The “Bata Price Promise” ensures that instant savings are available nationwide, so that families can celebrate the season with greater customer gratification and excitement. Buyers will see the 7% discount already reflected in prices, setting Bata apart as the brand that believes in customer-centricity.

“Our priority at Bata is to make fashion and comfort accessible to every consumer. By absorbing GST on select footwear, we are ensuring that festive shopping starts early, is more affordable, and brings greater joy to our customers. This initiative reflects our continued commitment to delivering value while celebrating with our consumers.” says Gunjan Shah, MD and CEO, Bata India.

With the government’s GST cut already in effect, Bata is passing on the benefit to customers through instant discounts across all Bata stores. Campaign celebrates real stories from shoppers who are already benefiting from these festive savings. This move highlights Bata’s strong commitment to offering value and joy, combining affordability with style and celebration at every step. The message is clear the time to celebrate is now with Bata, India’s most trusted footwear brand.

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Bengaluru, 07^th August 2025: As part of the brand’s transformation journey, Bata India, the most iconic and trusted footwear brand, has taken a significant leap in its transformation journey with a ₹300 million investment in its Batanagar factory, reinforcing its commitment to manufacturing excellence & global competitiveness.

At the helm of this investment is the installation of the state-of-the-art PUDIP (Polyurethane Direct Injection Process) & IM EVA machines used for manufacturing Floatz & Bata Industrial footwear. These next-generation systems feature robotic spraying, automated roughening arms, and mould handling processes that raise the bar on product consistency, precision, and production efficiency.

“This investment reflects our deep commitment to modernising our manufacturing and leading with quality,” said Anjan Kundu, Head – Supply Chain Management, Bata India Ltd. 

Kundu adds, “We are bringing back the glory to Batanagar as part of our transformation journey, which is rooted in a deep commitment to quality, innovation, and customer experience. By investing in advanced machines at Batanagar, we are ensuring that Bata continues to lead, adapt, and serve as a benchmark for footwear manufacturing in India. This expansion not only strengthens our operations but also sets new standards for the industry.”

The factory follows comprehensive Safety Management systems to ensure the highest standards of health & safety protocols for a safe working environment for all employees. The Batanagar factory is a symbol of industrial transformation for not just West Bengal but for India. Thomas Bata’s historic visit in the 1930s catalyzed the creation of the exclusive township of Batanagar, an essential turning point for the state’s industrial landscape. Bata’s factory units revolutionized the region’s capabilities, supporting Bengal’s evolution into an export hub and a center of shoemaking excellence.

Approximately 130 new stores opened in the past year, with over 50% located in smaller towns, bringing global styles and comfort technology to ‘Bharat.’ With more than 500+ stores, Bata India is also rapidly expanding its Franchise network across smaller towns and cities to democratize fashion, providing entrepreneurial opportunities for many. Bata continues to support communities through its Bata Children’s Program, empowering underserved children across India with access to education, mentorship, and footwear—symbolising the brand’s ongoing commitment to inclusive growth and positive social impact.

With a sharpened focus on quality, sustainability, and innovation, Bata India is redefining what it means to be a heritage brand ready for the future—boldly stepping forward to ‘Shoe the World’ from India.

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Bengaluru, 27^th June 2025: In a light-hearted, slice-of-life video, Prajakta Koli steps into the role of a quirky news reporter with one stylish PSA: “Floatz is your go-to, come rain or shine!” From impromptu errands to airport look check-ins, the latest Floatz Clogs from the house of Bata are designed to keep up with your every move. With smart tech like FloFoam cushioning, Dual Density soles, and unbeatable arch support, comfort has never looked this good. Starting at just ₹1,199, Floatz are now available in breezy pastels to keep you not just monsoon but moment ready!

Link to the video: https://www.instagram.com/p/DLH82EuMF8l/

Deepika Deepti, Head of Marketing, Bata India, said, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you’re navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.” 

Prajakta Koli, Actor & content creator added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart, from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of launch campaign for Floatz, from the house of Bata – a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”

Floatz, the fastest growing brand under Bata, is now available across 1,900+ Bata stores and at bata.com. Whether you’re catching a flight, meeting friends, navigating roads on a rainy day, Floatz by Bata has got you covered! Floatz can be shopped at your nearest Bata stores & Bata.com/in.

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Bengaluru, 12^th May 2025: Bata India marked a significant milestone in its manufacturing journey with the inauguration of a cutting-edge DESMA-PUDIP (Polyurethane Direct Injection Process) machine at its flagship Bata Nagar factory in Kolkata. The event was attended by dignitaries from the Government of West Bengal, senior leaders from Bata India, and representatives from the Bureau of Indian Standards.

The introduction of DESMA-PUDIP machine is set to revolutionize the production capabilities at the factory. This upgrade will not only improve the productivity of the unit but also ensure better quality of the products through better process control and precision operations of robotic arms.

Manufactured by DESMA, a global leader in polyurethane footwear machinery, the new system features automated direct soling, robotic spray and roughening arms, and auto-enabled mold processing, ensuring world-class quality, consistency, and speed.

The event was graced by notable dignitaries including Mr. Maloy Ghatak, honourable Minister of Labour & Law, Government of West Bengal, and Mr. Avanindra Singh (IAS), Labour Secretary, Government of West Bengal. Also present at the event was Mr. Anjan Kundu, Head Supply Chain, Bata India, while Mr. Gunjan Shah, CEO & President, Bata India Ltd., and Mr. David Lynch, Chief Supply Chain Officer, Bata Global, joined virtually.

Gunjan Shah, MD & CEO, Bata India stated, “The commercialization of the DESMA-PUDIP machine marks a bold stride in our journey to modernize and scale our manufacturing capabilities. It reaffirms our commitment to ‘Make in India,’ to innovation, and to creating long-term value for our customers, and association with the state of West Bengal. This is an investment into a more efficient, sustainable, and competitive future for Bata India.”

This investment underscores Bata India’s continued focus on strengthening its industrial and safety footwear capabilities, aligning with national manufacturing goals, and building a robust, localized supply chain. With this bold step, Bata Nagar further cements its legacy as the company’s flagship production hub in India.

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Bengaluru, 6^th May 2025: Bata India’s most trusted footwear brand, is redefining everyday activewear with the launch of its new Power Move+ Collection—designed for individuals who live life on the move. With a focus on style, comfort, and everyday value, the collection supports those who see movement not as a workout, but as a way of living fully and moving forward without limits.

Crafted for those embracing a healthy lifestyle with a touch of style, the Move+ range features breathable materials, lightweight cushioning, and tech-driven comfort. Move+ brings innovation to everyday motion and modern lifestyles.

Key Highlights from the Collection:

·         Neo Slip – ₹1699
Slip into motion with a breathable flyknit upper that hugs like a second skin. Lightweight and versatile, Neo Slip is perfect for those who move with purpose and style.

·         Move+ Lace-Up – ₹1999

Engineered for comfort with elevated aesthetics:
– Breathable Flyknit Upper for all-day airflow
– Chunky EVA Phylon Sole for cushioned impact
– TPR Outsole for enhanced grip and durability

·         Move+ P-Opall – ₹1999

A bold blend of function and flair:
– Mesh Upper with Digital Print detailing
– Lycra Collar for a snug, stretch fit
– Ortholite In-Sock for adaptive comfort
– EVA Phylon Sole + TPR Outsole for cushioned grip

Performance Meets Personal Style — at the Right Price

At Power, we believe great performance shouldn’t come at a premium. The Move+ Collection—starting at just ₹1,699—is designed to empower not just your workouts but your everyday motion. Built for comfort, breathability, and all-day wear, each pair supports dynamic lifestyles with fatigue-reducing insoles, arch support, and lightweight construction. Made for real life in motion—where everyday comfort, smart design, and accessible pricing come together.

Now available at 1900+ Bata stores, online at bata.com—Power Move+ is your everyday companion for an active, stylish life.

Step in. Lace up. Move without limits.

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Bengaluru, 4^th February, 2025: Bata India is thrilled to announce its all-new campaign, celebrating the real stars of every wedding—the guests who bring the party to life! The latest Celebration campaign embraces weddings as a full-blown carnival where family and friends Make their Way to celebrate together in style. The new collection is specially designed keeping in mind the various wedding functions, for every wedding moment—from dancing the night away at the Sangeet to leading the Baraat with full energy or effortlessly juggling bridesmaid/groomsmen duties. With prices starting at just INR 999, the latest footwear range is available across 1900+ Bata stores, Bata.com and leading E-commerce platforms.

Link to campaign film: https://youtu.be/rZuZYd1Et-0

Designed to keep you moving through the whirlwind of wedding festivities, the latest footwear styles feature a stylish line-up of dazzling ombre crystal & metallic heels, comfortable mules and elegant flats for women, alongside metallic sneakers from North Star for women to ace that fusion look and not compromise on comfort. For men, the collection offers timeless leather loafers, breezy open flats perfect for Haldi ceremonies, classic lace-ups, and traditional peshawaris that seamlessly blend heritage with contemporary flair. Crafted to complement the style of every modern wedding guest – from the trend-savvy bridesmaid to the ever-energetic Baraati – the Celebration Collection ensures you’re effortlessly stylish at every celebration.

Commenting on the campaign, Deepika Deepti, Head of Marketing, Bata India, said, “We’re celebrating the real style icons of every wedding – the fashionistas who bring the glamour, the guests who own the dance floor and keep the energy high through every ceremony. With this latest Celebration collection, we want our customers to Make their Way to a stylish wedding season without burning a hole in their pocket.”

Rooted in its legacy of quality and innovation, Bata’s latest Celebration Collection offers designs that cater to both fashion and function, ensuring that every step you take is as confident as it is comfortable and that too at wow pricing! Available across all Bata stores and online, the collection is designed to accompany you through every cherished celebration and memorable occasion.

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Mumbai, 19^th December 2024: In a groundbreaking move to meet the evolving demands of modern shoppers for convenience, Bata India has strategically partnered with quick commerce platform Zepto to provide swift delivery of their fashion and festive footwear collections. The growing Quick Commerce market, with a CAGR of over 4.5%, has driven a rapid surge in demand for fashion products. With a successful launch in Delhi-NCR, Bata now plans to swiftly expand to major metropolitan cities across India, offering a broader assortment of products. With an estimated 48 lakh weddings expected in the next few months, this partnership guarantees convenience and accessibility, catering perfectly to last-minute style needs.

Whether you’re gearing up for a last-minute meeting, need to complete a look for a wedding party, or simply want to indulge in a new pair of shoes, you are covered. By enabling seamless, rapid delivery, Bata ensures that customers no longer have to wait to get their hands on stylish and comfortable shoes with a wide range of products to choose from.

Gunjan Shah, CEO of Bata India, shared his enthusiasm for the collaboration: “At Bata, we’re constantly transforming & innovating to meet the needs of our customers, and our partnership with Zepto marks a significant step in that journey. We wanted to strengthen our omni-channel presence to ensure that customers can shop for our stylish and high-quality footwear in the way that best suits them—whether online, in-store, or now, with rapid doorstep delivery. Today’s consumers seek the convenience of having everything delivered to them, and this collaboration perfectly aligns with our mission to enhance accessibility.”

Aadit Palicha, CEO of Zepto, said, “We are excited to partner with India’s leading footwear brand, Bata and bring their stylish & comfortable range of footwear to our customers at lightning speed. This collaboration is all about convenience, speed and making a wide variety of styles available to our consumers to choose from. We are united in our goal to enhance the shopping experience, redefining how quickly people can access stylish and quality shoes, making it easier for them to express their personal style on the go.”

As Bata continues to innovate and adapt to the evolving retail landscape, the partnership with Zepto represents a significant step toward enhancing customer accessibility to quality footwear.

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Bengaluru, 23^rd September 2024: Bata India’s launch of the new Pujo Glam Collection is perfectly timed for the festive season, capturing the excitement of Pujo shopping, family get-togethers and Pandal hopping with friends! The brand continues to live up to its promise of bringing latest styles at amazing prices ahead of the festive season! With almost a century-long presence in India, Bata continues to resonate with consumers by bringing trending & premium styles. Recommended by actors, Neel Bhattacharya and Trina Saha. What’s amazing is that the latest styles are starting at a wow pricing of just INR 799 so you can celebrate Pujo with a new look everyday!

The campaign featuring Neel Bhattacharya and Trina Saha beautifully captures the excitement of Pujo shopping and the joy of reconnecting with old friends. Known for their impeccable style the actors perfectly embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can elevate any outfit, whether traditional or contemporary.

Speaking on the launch, Deepika Deepti, Head of Marketing, Bata India, said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam Collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

The Pujo Glam Collection by Bata is crafted to be the perfect companion for the vibrant festivities of Durga Pujo. As families and friends come together for their annual traditions of pandal hopping, extravagant dinners, grand celebrations, gifting and catch-up with old friends, this collection caters to every occasion. For women, it offers elegant heels that pair beautifully with sarees and traditional outfits, to chic flats and trendy sneakers that are perfect for long days of celebrations. The men’s collection features classy formals like loafers, mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look and sneakers for a trendy look. What makes the collection unique is that Bata offers a wide range of styles, colours and designs at affordable prices, ensuring that every individual, regardless of age or personal style, can have access to fashionable footwear that resonates with them.

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 Mumbai, August 6, 2024: Footwear major Bata India Limited today announced results for the quarter ended June 30, 2024. Revenue from operations for the quarter stood at Rs. 9,446 million vs. Rs. 9,581 million for Q1FY24. The Net Profit stood at Rs. 1,744 million. The results for the quarter demonstrate disciplined execution of our strategies on premiumisation, investment in marketing and technology, elevating customer experience, by maintaining Gross Margins in the face of sluggish consumption momentum during the quarter.

Bata also had a one-time gain on sale of property of Rs. 1,340 million. The results for the quarter also incorporate a one-time expenditure of Rs. 147 million in aggregate towards investments in technology.

Bata has also announced an interim dividend of Rs. 10 per share, amounting to Rs. 1285.28 million.

Key Highlights

• Continued expansion with a network of 1916 (COCO and Franchise) stores.
• E-commerce performance was encouraging. Bata achieved significant growth in digital sales over the previous quarter.
• Portfolio casualisation strategy continues to work well, with Sneaker category led by Power. Sneaker Studios and Floatz Kiosk expanded.

• 37 stores were renovated during the quarter with significant thrust towards portfolio newness with style & technology propositions.
• Launched an industry first promo for trying on shoes – “Try and Fly” campaign to draw footfalls.

 Speaking on the Q1FY25 performance, Gunjan Shah, MD and CEO – Bata India Limited, stated:

“Bata India navigated well through the slugging consumption environment further accentuated due to the elections and extreme heat wave in the last quarter. We sustained our gross margin with our premiumisation strategy while continuing investments in marketing and technology platforms.

 We added 33 Franchise Stores in the quarter, primarily in Tier 3 – 5 towns to cater the demand for branded products and achieve better returns on capital. Bata also launched its 2^nd Power EBO in Delhi.

 Along with cautious control on costs and focus on efficiency and productivity, we continued to manage our inventory while having strong instore availability of fresh merchandise in anticipation of festive season driven consumption uptick.

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Premiumisation & Casualisation Strategy working well; Operating Metrics Improve

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