Key Highlights

• Aggressive network expansion – 30 stores in close to 25 cities, with Franchise & SIS network
consisting over 39 %.
• 54 stores were renovated during the quarter.
• Successful execution of portfolio casualization strategy – Sneaker Studio implemented in 612
Stores.
• /Floatz business continues to do exceptionally well with growth of 70%, backed by Floatz
banner in 10 new stores.
• Launched Casual Style campaign, Bata Celebration campaign, Monsoon campaign, School
campaign to strengthen our consumer connect.
• HPM – Merchandising project implemented. ERP project on track.
• Comprehensive licensing and manufacturing agreement signed for globally renowned fashion
brand Nine West for bringing on-trend fashion designs to Indian consumers.
• IMEVA capability commissioned in Batanagar Unit to further enhance casualization portfolio.
• Initiated Voluntary Retirement Scheme in one of the Manufacturing units and booked as an
exceptional item, in this quarter.

Speaking on the Q2FY24 performance, Gunjan Shah, MD and CEO – Bata India Limited, stated:
“Despite navigating through short-term demand headwinds in the quarter gone by, our focus on efficiency and productivity was reflected in robust operating profit margin growth. Prudent expansion of our Retail Network and marketing investments continue to be our key strategy. We launched our latest campaign & quot;Every Walk is a Ramp Walk” that has met encouraging response. We are looking for the ongoing festive season in the current quarter. We unveiled our latest collection, bringing global fashion and premium designs to everyone in the country, introducing on-trend styles and comfortable offerings from Comfit, North Star, Red Label, Hush Puppies, Floatz. We continue to flesh out new opportunities across our value chain. We remain focused on cost efficiency across all operations including manufacturing facilities and optimizing our resources. In line with our strategy of sustainable profitable growth, we continue to expand across tiers in capital efficient manner, digital channels and make investments in elevating customer experience & brand marketing.”

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Mumbai, 06 November 2023: Strengthening its portfolio of fashion footwear and accessories, Bata India on 06 November 2023 announced a licensing and manufacturing deal with Authentic Brands Group (Authentic), a global brand development, marketing and entertainment platform, for the world-renowned lifestyle brand Nine West. The partnership is aimed at further enhancing Bata India’s premium product portfolio and catering to the demands of consumers seeking trend-right fashion.

Renowned for its on-trend fashion designs, Nine West boasts a global presence across more than 40 countries. An American-born brand, Nine West has earned international recognition for its fashion-forward and premium styles that cater to the diverse tastes of modern consumers. This strategic partnership is in line with Bata India’s overarching premiumization strategy, aimed at catering to a more fashion-conscious audience.

As a part of the licensing arrangement, Bata India will have the rights to manufacture, market and distribute Nine West footwear and accessories across India. Bata’s extensive store network and diverse consumer base provide an important step in the next phase of Nine West’s global growth.

Speaking on the occasion, Gunjan Shah, Managing Director and CEO, Bata India said, “We are elated to be partners with Authentic for Nine West, which we admire as a global fashion brand. The partnership aligns with our ongoing effort to transform Bata India into a hub of style and innovation at the same time in line with Bata India’s commitment to manufacturing in India. By offering Nine West’s premium collection of women’s footwear and accessories, we are committed to bringing the best of global fashion to our customers.”

Speaking on the occasion, Henry Stupp, President, Lifestyle EMEA and India at Authentic said, “We are delighted to partner with Bata India to launch Nine West in this important region. The partnership opens new avenues for fashion enthusiasts seeking the latest trends in footwear and accessories inspired by global fashion. With Bata India’s extensive network and ability to build iconic brands for the Indian audience, we aim to establish Nine West as a go-to lifestyle brand in this strategic market for footwear and accessories.”

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