Bengaluru, 16^th May 2025: Baskin Robbins, India’s much loved ice cream brand, is set to redefine indulgence with the launch of its latest retail product range. As quick commerce reshapes consumer habits and snacking becomes an all-day affair, the brand is strategically expanding its presence in the snacking portfolio in key cities to meet this surging demand.

The newly launched retail range targeted at General trade stores, Supermarkets and Quick Commerce platforms features a variety of formats and flavours designed for on the go snacking as well as at-home indulgence. The collection includes chocolate-based treats, fruit-inspired summer delights, traditional Indian flavours tailored to the country’s diverse palate and also packaged Belgian Chocolate milkshakes. Some of the standout offerings include a Super Strawberry Surprise Cone with a rich chocolate confectionery swirl and milk choco-chips, The Original Triple Chocolate Stick for an indulgent chocolate experience, a refreshing Very Blueberry Ice Pop, Traditional Malai Kulfi Slice topped with Iranian pistachios and for the first time – “Minis” a pack of 4 Mini ice cream sticks featuring Mississippi Mud and Almond ‘N Caramel flavours. Additionally, the range now includes creamy Belgian Chocolate Milkshakes in three variants – Milk, Dark and Hazelnut – all with 30% lower added sugar and no added colours or flavours.

Speaking about the expansion, Mohit Khattar, CEO of Graviss Foods Limited, said about the brand’s retail growth “The way consumers enjoy ice cream is evolving, and our new retail range is a reflection of this shift. Last year, we introduced innovative formats aimed at positioning ice cream as an anytime snack rather than just a post-meal indulgence. This year, with the rapid rise of quick commerce and the increasing demand for premium treats at home, we are taking that vision forward by expanding our retail presence. Our goal is to ensure that Baskin Robbins’ signature experience is available in more convenient formats, making it easier than ever for consumers to enjoy their favourite flavours whenever and wherever they choose.”

With an impressive growth across all retail channels including quick commerce in FY25 and amidst expectations of a similar bump up in FY26, Baskin Robbins is strengthening its retail footprint across General trade, modern trade as well as deepening partnerships with leading quick commerce platforms, ensuring that its signature treats are just a click away for consumers across India.

Link to the video:

Triple chocolate stick: https://youtu.be/qARFA0bNwCw

Strawberry Chocolate cone: https://youtu.be/u-LLEO5DrCQ

The post Baskin Robbins India Expands Retail Portfolio to Meet Rising Demand in Quick Commerce and Snacking Trends appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Pistachio and Caramel Ice Cream Cake

The nuttiest showstopper this Easter is here!

Layers of caramel sponge, pistachio & caramel ice cream, rich caramel swirls and pista bits. It is luxe, festive, and made for Easter table glory.

P.S. This is undoubtedly one of the finest pistachio ice cream desserts available.

Rs.799 (MRP Inclusive of all Taxes) available at BR parlours

Lotus Biscoff Ice Cream Cake 

The ultimate easter binge, Lotus Biscoff Ice cream cake! This Biscoff lover’s dream features creamy Biscoff ice cream rolled in soft vanilla sponge, topped with golden caramel and the signature Biscoff cookie crumble.

A proven crowd-pleaser, sure to impress the toughest guests!

PRICE: Rs 915 (MRP Inclusive of all Taxes) available at BR parlours

Mississippi Mud Ice Cream Rocks

Easter Is incomplete without pop-able chocolate treats!!

Calling all chocolate lovers, this one is unmissable.

A decadent twist on the iconic Mississippi Mud, coated in chocolate and sprinkled with brownie crumble. Rich, gooey, and absolutely irresistible — it is a chocolate-lovers’ Easter dream.

Tip: Hand these out and you will score some serious brownie points (literally). 

Price: Rs.320 (MRP Inclusive of all Taxes) available at BR parlours, retail outlets and aggregators

Caramel Biscuit Ice Cream Rocks: 

Biscuit, Caramel perfection — this flavour screams Easter! Creamy caramel with a hint of crunch and a white chocolate covering. A total hit with adults and kids alike! Pop the Rock with your Easter crew and turn it into an Easter challenge: how many can you pop before they are all gone?

Make it a game for lifelong memories!

Price: Rs.335 (MRP Inclusive of all Taxes) available at BR parlours, retail outlets and aggregators

Chocolate & Roasted Hazelnut Gelato Sundae 

Its soft, its creamy and its every bit as dreamy as the name sounds! Start easter right with a treat that will transport you to the streets of Italy!

Rich chocolate with caramelised roasted hazelnuts, topped with Nutella and crunchy waffle. These newly launched gelato sundaes indulgences are perfect for those who like a premium touch in their desserts!

Price: Rs. 115 onwards (GST extra as applicable. Available in BR parlours and aggregators)

Berry Me in Cheesecake Gelato Sundae

We found the perfect treat for Easter, one that will make you feel like you are on a European holiday! Meet Berry Me in Cheesecake, a berrylicious gelato sundae that layers luscious blueberry compote, creamy cheesecake cubes, and a swirl of signature blueberry cheesecake gelato. Words fall short in capturing how delightful this dessert is, you simply must try it!

Price: Rs. 195 (GST extra as applicable. Available in BR parlours and aggregators)

The post Baskin Robbins Puts a Cool Twist on Easter Traditions with its scrumptious treats. appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Bengaluru, September 23, 2024: Baskin-Robbins, the iconic American ice cream brand and the largest QSR ice cream chain in India and the world, proudly announces the grand opening of its 1000^th location in the vibrant suburb of Andheri, Mumbai. This significant milestone marks a new era in its three-decade-long journey of delighting Indian and SAARC region consumers.

Spanning over 750 square feet, the new Andheri outlet is the largest Baskin-Robbins location in Mumbai and amongst its largest in the country, symbolizing the brand’s ongoing commitment to offering premium, innovative dessert experiences to its customers. The grand opening event, attended by key stakeholders, industry leaders, and brand loyalists, was a celebration of Baskin-Robbins’ remarkable growth story in India and the SAARC region.

Since its entry into the Indian market in 1993 with Graviss Foods, master franchisee for Baskin-Robbins in India and the SAARC region, Baskin-Robbins has consistently adapted to the unique preferences of Indian consumers, making it a household name synonymous with indulgence and quality. The opening of the 1000^th location is a testament to the brand’s successful strategy of using quality ingredients and offering a variety of flavours, which has fuelled its expansion across 290+ cities, including metropolitan hubs, as well as popular tourist and emerging non-metro markets, and made it one of Baskin-Robbins’ largest global markets.

Baskin-Robbins’ journey in India and the SAARC region has been characterized by continuous innovation, from introducing new flavours and formats to expanding its retail footprint through a mix of large locations, kiosks, and modern trade channels. It was one of the first brands to offer ice cream cakes, ice cream pizzas and ice cream “rocks”—bite-sized ice cream treats for easy snacking—in the region.

The brand’s ability to adapt to local market conditions and consumer preferences has been instrumental in its success, making it not just an international brand operating in India and the SAARC region, but an integral part of the consumer experience. Baskin-Robbins offers its popular signature flavours, like Mississippi Mud, Honey Nut Crunch and Bavarian Chocolate, and has also introduced menu items that draw from local sweet delicacies, like Gulab Jamun, Caramel Milkcake, and Rabdi Jalebi. In addition, it was one of the first ice cream businesses in the country to aggressively adopt online ordering several years ago and the first to have a loyalty program for its customer base.

“It’s an exciting day for us at Graviss Foods, the master franchisee for Baskin-Robbins in India and in the SAARC region, along with Inspire Brands, as we come together to celebrate the launch of Baskin-Robbins’ 1,000th location in the region.” remarked Mr. Gaurav Ghai, Chairman, Graviss Group. “This milestone reflects our shared values, deep commitment and exceptional execution in this market.”

“We are thrilled to celebrate this momentous occasion of opening our 1000^th location in India,” said Michael Haley, President and Managing Director, International, Inspire Brands. “We would like to thank Graviss Foods for being such a strong franchisee in the region for over 30 years, and congratulate them, as well as the Inspire international team, for achieving this accomplishment. Baskin-Robbins’ success here is a reflection of our commitment to delivering exceptional and innovative experiences tailored to the Indian palate. We are proud to be a leader in the QSR space and excited to further expand our footprint in this vibrant market.”

“As India continues its upward march towards becoming one of the world’s leading economies, Baskin-Robbins is committed to being a part of this journey, contributing to the economy, creating jobs, and delivering happiness to consumers through continuing innovation in our products and services,” added Vikram Seth, Managing Director, Graviss Foods.

To cope with growing demand, The Graviss group recently set up a new manufacturing facility for Baskin-Robbins in India. With the 1,000^th location milestone in India and the SAARC region, the brand is poised for even greater growth in the coming years, driven by ongoing innovation, strategic expansion, and a deep understanding of the evolving Indian market.

The post India’s love for Baskin-Robbins grows as brand opens its 1000th Location in India and the SAARC Region appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.