Over 1000 retailers across Odisha will have access to the product, along with live in-store demonstrations designed to highlight its strength, finish, and premium performance. The product has already made a strong mark in the premium cement category across the eastern region, through 2,000+ retailers across Bihar, Jharkhand, and West Bengal.

Speaking on the launch, Neeraj Akhoury, Managing Director of Shree Cement Ltd., said, “With Bangur Marble Cement, we’re redefining what premium construction material should deliver. This product brings unmatched brightness, strength, and performance, meeting the expectations of today’s builders and homeowners who demand both beauty and durability. Odisha, a key focus market, will further accelerate Shree Cement’s growth momentum in the east.”

Bangur Marble’s unique formulation uses GGBS, a steel industry by-product, reducing environmental impact without compromising performance. The result is a high-strength, high quality, and long-lasting cement solution that supports greener building practices and more resilient structures. This product will be offered alongside Bangur Cement’s premium lineup, including Jungrodhak, Rockstrong, Powermax, Magna, and Roofon.

This launch underscores Shree Cement’s mission to champion sustainability and lead the shift toward responsible, high-performance construction in India.

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Bengaluru | 12 August 2025 – ‘Bangur’ as the Master Brand of Shree Cement Ltd., one of India’s leading cement producers, has introduced ‘branded safety nets at construction sites’, a pioneering on-ground visibility initiative in Delhi. This marks a breakthrough in outdoor branding for the building materials industry.

Delhi presents unique advertising challenges with stringent Municipal Corporation of Delhi (MCD) restrictions limiting traditional formats like hoardings and wall wraps. In response, the company has developed an inventive solution: custom-designed safety nets with Bangur product branding to meet construction safety standards, which also serve as high-impact branding surfaces.

Replacing the conventional green nets, these visually striking white nets feature bold branding for Bangur Cement’s premium products, Roofon and Magna. The pilot phase in Delhi covered approximately 9,900 sq. ft., using 90×10 ft. custom-fabricated rolls. The initiative has created a standout brand presence at construction sites spaces typically overlooked for high-visibility branding.

Speaking on the initiative Mr. Shailesh Ambastha, President Sales Shree Cement said, “In markets like Delhi, where traditional visibility is constrained, we saw an opportunity with this innovative step. These branded safety nets ensure site safety while turning everyday construction zones into powerful brand ambassadors. It’s a smart, impactful solution that reflects Shree Cement’s on-ground innovation and market responsiveness.”

This first-of-its-kind campaign is tailored to engage channel partners, individual home builders (IHBs), contractors, technocrats, and influencer communities, especially in metro cities where conventional advertising spaces are scarce.

Following successful rollouts in Delhi and earlier in West Bengal, the initiative is now being evaluated for expansion across other key markets in India.

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The TVC for Bangur Magna Cement is centered around the proposition “Use for Solid Concrete” and addresses a common challenge faced by individual home builders (IHBs): the unreliable quality of sand, aggregates and water. Set in a thematic approach of “Makaan Chef” competition that echoes the popular MasterChef fervour, the film features Abhishek Banerjee, Indian actor best known for his roles in Stree, Bhediya, Stree 2 and Paatal Lok. The story contrasts two teams one relying on high-end materials but failing, and the other succeeding with regular ingredients thanks to Bangur Magna. With its advanced CSH Gel technology, Bangur Magna Cement ensures superior bonding and unmatched strength, giving consumers confidence in every pour.

The second TVC featuring Bangur Roofon Cement, is introduced as the “Concrete Master”. This emotionally resonant story is narrated from the soul of the roof, portraying it as the silent witness to daily life, seasonal changes and family gatherings. The narrative highlights the need for a cement that offers lasting strength, durability and protection qualities embodied by Bangur Roofon.

Speaking on the campaigns, Mr. Neeraj Akhoury, Managing Director, Shree Cement Ltd., said, “These campaigns are a reflection of our commitment to engaging meaningfully with consumers by addressing their real-world aspirations, while showcasing the advanced performance of our products. Bangur Magna and Bangur Roofon stand as benchmarks of innovation and reliability in the cement industry designed for discerning builders who seek both strength and lasting trust in their construction materials. Bangur Magna offers exceptional concrete strength even with conventional inputs and Bangur Roofon honours the enduring role of the roof in protecting generations. Through compelling storytelling, we aim to reinforce Bangur Cement’s position as a trusted partner in every homebuilding journey.”

The campaign has been rolled out extensively across leading national and regional TV channels. This latest initiative further strengthens Bangur Cement’s premium product portfolio, which includes offerings like Bangur Marble, Powermax, Jungrodhak and Rockstrong. Both TVCs reaffirm Bangur Cement’s commitment to quality, durability and innovation. The campaign marks another significant step in reaching out to Individual Home Builders (IHBs), offering them superior solutions for every part of their dream home from foundation to rooftop.

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Shree Cement, one of India’s leading cement manufacturers, has launched its premium product, Bangur Marble Cement, under its master brand, Bangur Cement. This PSC cement offers best-in-segment brightness, superior strength, and crack resistance, making it ideal for exposed concrete structures and ensuring grand, imposing designs.

The Bangur Marble Cement was launched today in Ranchi, Jharkhand. The product will be further rolled out in Bihar, West Bengal and other Indian states. Bangur Marble Cement will be available to over 2000 retailers across Bihar, Jharkhand, and West Bengal. Retailers will have access to the product, with in-store product demonstrations highlighting the features of the new product.

Speaking on the launch, Mr. Neeraj Akhoury, Managing Director of Shree Cement Ltd., said, “Bangur Marble Cement is a testament to our commitment to innovation and quality. This product is engineered to meet the evolving needs of modern construction, offering brightness, strength, and durability. With this launch, we continue reinforcing our mission of providing cutting-edge building materials that set new industry standards.”

Furthermore, the product offers high-performance attributes and an eco-friendly approach, incorporating GGBS, a by-product from steel manufacturing. This eco-friendly composition supports stronger, more durable structures while reducing the environmental footprint. Shree Cement is taking a digital-first approach to reach consumers, which is unique to the cement industry. This product will be offered alongside Bangur Cement’s premium lineup, including Jungrodhak, Rockstrong, Powermax, Magna, and Roofon. With this launch, Shree Cement continues to set new benchmarks in quality and sustainable construction solutions.

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