·        India’s first-of-its-kind platform enabling factoring besides providing end-to-end visibility across sourcing, processing, distribution, and finance.

Bengaluru, 4^th December 2025: Ayekart, one of India’s leading integrated agri-food networks, today announced the launch of Aantriva, a unified AI-enabled platform designed to bring efficiency, transparency, and intelligence to India’s fragmented agri-food value chain.

Despite rapid growth in India’s agriculture and FMCG sectors, the agri-food ecosystem continues to operate in silos. Farmers and FPOs struggle with limited market access, delayed payments, weak price discovery, and a lack of formal credit. Processors face inconsistent supply, quality variation, and working capital constraints. FMCG players and manufacturers lack reliable data on consumption, demography, trends, indirect distribution, and last-mile retail. Financial institutions continue to deal with weak digital footprints, unverified transactions, and limited credit histories of farmers and MSMEs in the sector.

Aantriva is built to bridge such long-standing gaps across the agri-food ecosystem.

·         For farmers and FPOs, the platform enables stronger market linkages, improved price discovery, verified buyer networks, and weather and crop-based intelligence using GIS. It facilitates faster payment settlements, connects suppliers with verified buyers, and provides climate advisory services, helping reduce waste, enhance operational efficiency, and support income growth of up to 10%. The platform also builds their credit history, enabling better access to formal credit.

·         For processors and manufacturers, Aantriva provides data-driven procurement planning, demand forecasting tools, inventory optimisation, and access to working-capital solutions.
By suggesting efficient sourcing and efficient transportation routes to ecosystem partners, it also helps reduce carbon footprint and strengthens supply predictability.

·         For FMCG brands, the platform provides real-time consumption patterns, demographic insights, city-level demand forecasts, and targeted campaign support. This helps brands plan launches better, optimise inventory, and tailor product strategies by region.

·         For banks and financial institutions, Aantriva offers verifiable transaction trails, smart contracts, and merchant network visibility, enabling accurate risk assessment and the structuring of customised products, including PSL loans, insurance, and other financial services.

Speaking on the launch, Debarshi Dutta, Co-founder & CEO, Ayekart, said: ““Aantriva is backed by more than four and a half years of Ayekart’s on-ground experience in the agri-food network, supporting over 3,00,000 farmers, 530 FPOs, and more than 30,000 retailers. This AI-enabled platform has been built to address the structural challenges of India’s agri-food sector through an integrated architecture that brings end-to-end visibility across sourcing, processing, distribution, and finance.

Aantriva leverages data on weather, prices, GIS and government policies to deliver predictive insights on crop intelligence, price discovery, and weather forecasting. It also helps reduce the carbon footprint across the value chain by enabling efficient route planning for transportation and supply movement.

The platform further simplifies ordering through an AI-driven voice interface connected to WhatsApp, making transactions faster and more intuitive. By strengthening every stage of the farm-to-shelf journey, Aantriva cuts inefficiencies, reduces wastage, improves planning, and supports smoother financial workflows for farmers, FPOs, processors, brands, and financial institutions.”

By bringing structured intelligence into a traditionally fragmented system, Aantriva supports more predictable procurement, better demand alignment, traceable movement of goods, and reliable transaction trails for financial institutions. As the network expands, it is expected to create stronger supply-chain linkages, reduce avoidable losses, and provide stakeholders with the information they need to take timely, market-aligned decisions.

The post Ayekart launches Aantriva: A unified AI-enabled platform to streamline India’s agri-food ecosystem, targeting ₹30,000 crore throughput over the next three years appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

~ Over 1,000 farmers have experienced improved income and enjoyed an enhanced quality of life in the previous coffee season~

India, 31st October 2023 – Ayekart, a leading Food and Agri-FinTech and an integrated digital platform empowering Farmers/FPOs and MSMEs in the food and agri value chain, has partnered with CCL Products (India) Ltd., a renowned Instant Coffee Manufacturer, to bring positive change to the lives of indigenous tribal farmers in the picturesque Araku Valley of Andhra Pradesh. A step forward to Ayekart’s existing initiatives in the region for the past couple of years, this collaboration aims to uplift the coffee farming community and enhance their livelihoods by providing essential tools and resources.

Ayekart’s collaboration with these tribal farmers began in 2021 through the FPO – Visakha Manayam Farmer Producer Company Limited. Extensive training programs for the farmers focused on modern production and processing techniques were conducted. These programs included the utilisation of baby pulpers, proper drying techniques on elevated platforms, accurate measurement of moisture levels, and digital weighing of produce.

The partnership between Ayekart and Visakha Manayam Farmer Producer Company Limited has made a substantial social impact on the lives of indigenous tribes of the Araku Valley by equipping these farmers with the knowledge and resources required to secure fair prices and improve their livelihoods. As a result of these efforts, approximately 1,000 farmers have experienced improved income and enjoyed an enhanced quality of life in the previous coffee season.

Ashutosh Singh, COO and Co-Founder of Ayekart remarked, “We are elated to have successfully conducted extensive GAP (Good Agricultural Practices) training, encouraged collective bargaining and value-addition initiatives with the local tribal farmers through Visakha Manayam Farmer Producer Company Limited. By equipping these farmers with modern techniques and resources, we are helping farmers achieve higher yields and are also improving their income and preserving their unique heritage. Moreover, our collaboration is a testament to our dedication to sustainable development and improving the livelihoods of those in need. We believe that together, we can make a meaningful and lasting impact in Araku, fostering a brighter future for the local communities.” On the partnership with CCI, Mr Singh further added, “We are excited to partner with CCL in our shared commitment to uplift the tribal farming communities in Araku. The collaboration between Ayekart and CCL stands as a testament to the transformative power of partnership and innovation in improving the lives of small-scale farmers.”

The Araku Valley is renowned for its Arabica Parchment and cherry coffee cultivation, serving as the primary source of income for the indigenous tribes residing in the region. Despite the region’s rich and fertile lands, commitment to organic farming practices, and the unique quality of its coffee, the farmers have long struggled to achieve fair pricing and economic stability. Intermediaries and local traders often exploit their vulnerability, leaving them with minimal income to support their families.

Praveen Jaipuriar, CEO of CCL Products (India) Ltd., expressed, “At CCL, we believe that businesses are responsible for uplifting the communities. Our collaboration with Ayekart in Araku Valley reflects our commitment to sustainable development, and we are proud to contribute to empowering these dedicated tribal farmers.”

With a rich history of 3 decades, CCL Products (India) Ltd is one of the finest and most exquisite instant coffee manufacturers in the world. The company has successfully built a business with integrity, commitment, customer orientation, and consistent effort towards upholding the highest standards in the industry.

The upcoming coffee season is set to commence in November, with this year’s season slightly ahead of schedule. To mark this occasion and support the farmers, Ayekart and CCL distributed tarpaulins and baby pulpers, generously provided by CCL as part of their CSR activity and other ongoing initiatives.

The post Ayekart and CCL Join Forces to Support Araku Tribal Farmers appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.