The solution is entirely digital, with eligibility evaluated through cash-flow intelligence and other parameters rather than traditional financial statements. As part of the loan journey, customers will also be extended Axis Bank current account services, ensuring a seamless end-to-end experience from onboarding to disbursement. Applicants receive an instant credit decision within minutes, and funds are disbursed within few days. Repayments are automatically collected through daily instalments, allowing merchants to repay based on actual sales instead of hefty EMIs. This Everyday Instalment (EDI) model offers repayment flexibility and helps maintain steady working capital.

Commenting on the launch, Vijay Shetty, President & Head – Commercial Banking Group, Axis Bank, said, “Digital Merchant Cash Advance Loans bring instant credit facility and current accounts together into one seamless, digital solution, supported by flexible daily repayments aligned to merchants’ business needs. By leveraging cash-flow-based underwriting, we aim to make timely funding more accessible for MSMEs. This launch is a significant step in advancing our data-driven lending and reinforcing out commitment to empower India’s MSMEs with simple, fast and reliable credit.”

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Bengaluru, November 11, 2025: Axis Bank, one of the largest private sector banks in India, in collaboration with JSW MG Motor, has introduced an innovative Dual Loan program designed to make electric mobility more accessible and future-ready for Indian customers.

Anchored in MG’s pioneering Battery-as-a-Service (BaaS) model, this initiative allows customers to avail separate loans for the vehicle and its battery, significantly reducing the upfront cost of ownership. The program offers up to 100% on-road funding and flexible tenures of up to 8 years for the battery, turning conventional fuel expenses into predictable, long-term value, and making sustainable driving a practical, intelligent choice.

Commenting on the partnership, Munish Sharda, Executive Director, Axis Bank, said, “At Axis Bank, we are committed to offering customer-friendly solutions and driving innovation in vehicle financing. We are delighted to partner with JSW MG Motor India on the pioneering Dual Loan program, which enhances the EV financing ecosystem in India by providing smart and flexible options across segments. We are confident that this collaboration will help make greener choices more accessible to customers and support the wider adoption of electric vehicles.”

“For electric mobility to move from aspiration to adoption, we must make ownership both practical and progressive. The Dual Loan program builds precisely on that premise, separating the battery from the vehicle cost to give customers financial flexibility without compromise. Much like how consumers have embraced subscription models in technology, BaaS allows them to experience cutting-edge mobility with smarter economics. Together with Axis Bank, we’re turning innovation into everyday access, accelerating India’s journey towards a more sustainable future.” Said, Anurag Mehrotra, Managing Director, JSW MG Motor India.

BaaS (Battery-as-a-Service), launched in September 2024 by JSW MG Motor India, addresses one of the biggest barriers to EV adoption – the high upfront cost – by separating the cost of the battery from the vehicle. Building on this innovation, JSW MG Motor India and Axis Bank, who have been partners since 2019, have now introduced the dual loan financing, further strengthening their collaboration across channel and retail finance solutions.

This innovative financing solution not only makes EV ownership more affordable but also gives customers greater flexibility to upgrade their vehicles without being constrained by price. With Axis Bank as a financing partner, the program reaches a wider customer base and expands access to smart mobility solutions. Through this collaboration, JSW MG Motor India and Axis Bank aims to provide customers with greater choice and financial control, while also contributing to the growth of India’s EV ecosystem.

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The report’s findings reveal that queer consumers prioritize essential needs, with the largest share allocated to Systemic Access & Equality (34.2%), followed by Healthcare & Safety (20%), Financial Security & Future Stability (18.6), Emotional & Social Recognition (17.3%), and Lifestyle & Culture (10%). These spending patterns reflect a community that prioritizes survival, dignity, and long-term stability. Notably, mental health services and elder care emerged as key focus areas.

Among other insights, the study found that queer consumers are increasingly drawn to brands that offer tangible, inclusive solutions, such as joint accounts, pension access, and healthcare benefits. While inclusive branding is appreciated, it is everyday inclusion that builds lasting trust and loyalty.

In terms of financial security and future stability, two extremes emerged as focal points. While the youth stressed on Banks and Educational institutions that can create student loans, scholarships, and queer-focused savings or retirement products, the older cohort felt the need for community housing models and queer-affirming retirement homes.

“Over the years, Axis Bank has serviced thousands of accounts opened under the honorific marker ‘Mx’ or by Transgender Individuals—a testament to growing trust, deeper engagement with the community, and the rise of a distinct and increasingly visible customer segment,” said Munish Sharda, Executive Director, Axis Bank. 

Building on this progress, Axis Bank is taking inclusive banking a step further by uncovering the economic realities and aspirations of the LGBTQIA+ community through this report.

“By making Pink Capital visible, we are not just doing the right thing, we are building the future of inclusive finance in India,” said Rajkamal Vempati, Group Executive & Head of Human Resources, Axis Bank.

The report is part of Axis Bank’s broader ESG and DE&I agenda, which was deepened in 2021 with the launch of the #ComeAsYouAre Charter. This charter introduced inclusive policies and practices for employees and customers from the LGBTQIA+ community, such as joint savings and term deposits for same sex partners along with nomination facilities for partners and the usage of honorific Mx instead of Mr and Ms for customers of varied gender identities. The Bank continues to advocate for inclusive access while respecting privacy, including not collecting data on same-sex partners.

“Pink Capital brings forward voices that have long been left out of financial conversations,” said Harish Iyer, SVP & Head – DE&I, Axis Bank. 

The launch coincides with the 7th anniversary of the Supreme Court verdict on Section 377, a moment that reaffirmed dignity and authenticity for the LGBTQIA+ community. It was unveiled during Sparsh Week, Axis Bank’s flagship celebration of culture and customers, reaffirming the Bank’s commitment to service, inclusion, and customer-centricity.

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Now in its third year, Sparsh Week is anchored in four core mantras that define Axis Bank’s culture: Own the Brand, Own the Customer, Act with Speed, and Zero Pendency. More than 40 senior leaders, including Amitabh Chaudhry, MD & CEO, Axis Bank; Munish Sharda, Executive Director, Axis Bank; Subrat Mohanty, Executive Director, Axis Bank; and Neeraj Gambhir, Executive Director, Axis Bank, among others, will travel across 40 cities to interact directly with customers, mentor frontline teams, and lead special sessions to reinforce the Bank’s values.

Commenting on the launch, Amitabh Chaudhry, MD & CEO, Axis Bank, said, “With Sparsh at the heart of our efforts, we remain deeply focused on customer obsession, committing to delight our customers every single day. This is not just a weeklong celebration but a reminder of the culture we are shaping, where every interaction is an opportunity to create value and deliver a truly distinctive experience. Our vision is to make Axis Bank the most trusted partner in every customer’s financial journey – defined by empathy, innovation, and service excellence.”

Engaging customers through curated experiences

Sparsh Week 2025 will feature a series of high-impact initiatives designed to engage customers, extend special offers, and celebrate long-standing relationships. Key highlights include:

·         Exclusive home loan offers starting at 7.6%* tailored to CIBIL profiles

·         Special benefits across Gold Loans, Current Accounts, Axis Direct Demat Accounts, Forex and Lockers, Family Banking, and Health Insurance*

·         Let’s Listen Sessions across 5800+ branches for direct customer connect

·         Auto test drives and loan offers in select cities

·         Felicitating Wholesale Banking clients from small businesses to large corporates

·         Through Samaroh, Axis Bank’s prospective customer outreach initiative, teams across the country will engage with communities to foster new relationships

A host of thematic days and select branch-level activations are also planned to ensure personalized engagement and benefits for various customer groups, such as:

·         Students – Piggy to Prodigy Day with Bank tours and fun learning sessions for children aged 9–15, and engaging 650+ Axis Bank Young Bankers (ABYB).

·         Women – Financial awareness sessions through ARISE, Axis Bank’s exclusive banking proposition for women, will be held across digital platform and branches. In addition, Nari Shakti Diwas across branches will feature panel discussions and exclusive discounts.

·         Senior Citizens – Awareness sessions on digital banking, fraud prevention, and will creation through the Silver Lining proposition.

·         Startups – Startup Sangam for showcasing ventures, CX roundtables, and networking.

·         MSMEs – Expert sessions, networking opportunities, and loan facilitation.

·         Agri-entrepreneurs – Krishi Diwas with advisory sessions, product awareness, and soil-testing kit distribution. Farmer outreach program under the Bharat Banking model through initiatives such as Apna Gaon, Apna Desh Melas and Tractor se Tarakki Tak.

·         NRIs – Engagement initiatives with clients across UAE, Singapore and the US with special homecoming meets to strengthen connections and celebrate relationships.

·         LGBTQ+ Community – Celebrate the community through a Pink Economy event and focused interactions.

Sparsh Week 2025 marks a significant leap from its 2024 edition, with the Bank aiming to engage over 1.5 lakh customers – nearly three times last year’s figure of 55,000. Over the years, Sparsh has been pivotal in deepening relationships and fostering customer connect. The 2025 edition continues this journey, underscoring the Bank’s focus on scale, customer-centricity, and creating lasting impact.

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Bengaluru, June 18, 2025: Axis Bank, one of the largest private sector Banks in India, today announced that it has collaborated with boAt, India’s No.1 wearable brand, and Mastercard, a global technology leader in payments, to seamlessly integrate tap & pay NFC enabled payments for its newly launched ‘Wave Fortune’, a cutting-edge smartwatch. Priced competitively at ₹3,299 (₹2,599 during special offers), Wave Fortune is designed to empower users with convenience, security, and a next-level smartwatch experience.

Axis Bank cardholders can now securely tokenize and store their debit and credit cards on the WAVE Fortune Smartwatch via Crest Pay, boAt’s official payment app and make contactless payments effortlessly. This feature, powered by Mastercard’s tokenization technology and supported by the robust token requestor infrastructure of TAPPY Technologies, allows single-step payment of up to ₹5,000 on a POS device without entering card PIN, ensuring both speed and security.

Powered by Mastercard, the payment system allows users to securely tokenize and store their cards within the smartwatch strap for quick and seamless transactions. Axis Bank credit and debit cardholders on Mastercard and VISA networks will continue to enjoy the rewards and benefits of their linked card while making payments with the Wave Fortune smartwatch.

Commenting on the partnership, Arnika Dixit, President & Head – Cards, Payments and Wealth Management, Axis Bank, said, “At Axis Bank, we have been continuously working on innovation-led partnership models to offer innovative and secure digital banking solutions to customers. In this effort, we are delighted to have partnered with boAt to truly make payments on-the-go, seamlessly integrating contactless payments into people’s day-to-day lives. Bringing in our expertise in tokenized contactless payments, ‘Wave Fortune’, a cutting-edge smartwatch will allow the users with the highest standards of safety and security, combined with a quick and convenient payment experience.”

Sameer Mehta, Co-founder and CEO, boAt, said, “At boAt, we are always striving to push the boundaries of technology to enhance everyday convenience. Our partnership with Axis Bank brings secure, effortless payments to the wrist, making contactless transactions more accessible than ever.”

Gautam Aggarwal, Division President, South Asia at Mastercard said, “In the near future, payments will be gesture-based — integrated into our daily routines, with transactions occurring in a frictionless manner. Wearable devices, irrespective of the form factor, will play a key role in this evolution, offering quick and secure payment experiences. As a company committed to shaping this future of commerce, Mastercard is delighted to power the tokenization enabled smartwatch, empowering users to pay with their credit or debit cards.”

Annexure:

Additional Product Highlights – Wave Fortune Smartwatch:

In addition to its contactless payment functionality, the Wave Fortune smartwatch is designed to keep users connected, stylish, and productive – whether at the gym, on the move, or in business settings. It brings secure, on-the-go payments to the wrist and reflects boAt’s vision of merging convenience with innovation to create lifestyle-driven wearables.

A Display That Shines, Features That Deliver

·         Vivid 1.96” HD display with 240×282 resolution and 550 nits brightness for exceptional clarity – even under direct sunlight

·         Wake gesture for quick access to time and notifications

·         DIY Watch Face Studio to personalize your home screen with images, themes, or artworks

Fitness and Utility Built-In

·         Earn boAt Coins by achieving fitness milestones – redeemable for boAt offers

·         Ultra-clear Bluetooth Calling, interactive dial pad, contact saving, and direct access to Crest Pay

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Common Service Centre (CSC) to establish 25 Directorate of Indian Army Veterans (DIAV) locations across 13 states for streamlining pension processes

Bengaluru, May 19, 2025: Axis Bank, one of the largest private sector banks in India, has signed a tripartite Memorandum of Understanding (MoU) with the Indian Army and CSC e-Governance Services India Limited to support Project NAMAN, a dedicated initiative for Army veterans and their families. The MoU was signed in the presence of Lieutenant General Ranjeet Singh, DG DC&W; Brigadier Mandeep Singh, SM, Brig DIAV; Mr. Mohit Jain, Executive Vice President- Bharat Banking, Axis Bank and Mr. Harish Oberoi, Vice President, CSC e-Governance Services India Limited.  Under this project, Axis Bank will support establishment of facilitation centres, to provide essential services to Army veterans, war widows and NOK, ensuring easier access to welfare and pension-related assistance.

Launched in 2023, Project NAMAN focuses on implementing SPARSH (System for Pension Administration – Raksha), a digital pension system launched by the Ministry of Defence to streamline pension-related processes for defence personnel.  Under this partnership, CSCs will be set up at 25 DIAV locations across 13 states, including Maharashtra, Gujarat, Tamil Nadu, Punjab, Uttar Pradesh, J&K, West Bengal, Arunachal Pradesh, Assam, Nagaland, Rajasthan and others. These facilitation centres will be equipped to handle various queries and concerns, offering comprehensive support for those who have served the nation.

Each CSC centres will be managed by a VLE, selected from army veterans or NOKs, by the Local Military Authorities (LMA). The CSC e-Governance Services India Limited will onboard these VLEs and train them to serve the veterans and their families. The centres will also act as a single-window platform for SPARSH-enabled pension services, Government-to-Citizen (G2C) services, and Business-to-Consumer (B2C) offerings.

Speaking about the partnership, Mr. Munish Sharda, Executive Director, Axis Bank said, “At, Axis Bank, we are deeply honoured to partner with the Indian Army and CSC e-Governance for supporting Project NAMAN. This collaboration underscores our unwavering commitment to nation-building and our heartfelt gratitude to the defence personnel who have served the nation selflessly. We believe that this partnership will help create a more inclusive and supportive environment for Army veterans and their families.”

Speaking about the occasion, Brigadier Mandeep Singh, SM, Brig DIAV, said, “This partnership is a significant step towards strengthening the welfare ecosystem for our veterans and their families. With the support of Axis Bank and CSC e-Governance, we are committed to delivering seamless and dignified services to those who have served the nation.”

Mr. Sanjay Rakesh, MD & CEO, CSC e-Governance Services India Limited, said, “At CSC, we are proud to contribute to Project NAMAN, a reflection of our shared vision to empower Army veterans and their families through digital inclusion. By setting up facilitation centres at DIAV locations, we aim to ensure that vital pension and welfare services reach even the remotest parts of the country.”

This collaboration under Project NAMAN stands as a symbol of gratitude and progress, bringing essential financial services closer to those who have served the nation with pride and courage.

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Bengaluru, May 15, 2025: Axis Bank, one of the largest private sector banks in India, has joined hands with Antara Senior Care, India’s only integrated senior care ecosystem and a wholly owned subsidiary of Max India Limited, to enhance the well-being and quality of life of India’s senior population. Through this collaboration, Antara offers its comprehensive suite of products and services, including Care Homes, Care at Home, and AGEasy (a distinctive online and offline marketplace with solutions for chronic health condition management). These services will be available to over 20 lakh customers of Axis Bank’s Silver Linings Program, an initiative specially designed to address diverse needs of customers above 60 years of age.

Axis Bank’s Silver Linings Program is an exclusive initiative that supports seniors by offering them enhanced banking solutions and curated benefits to address their wellness, lifestyle and travel needs. This program is designed to empower senior citizens to manage their money with confidence and enjoy a more fulfilling life. Through this partnership, Antara Senior Care extends its comprehensive senior care ecosystem to Axis Bank customers. This alliance equips senior citizens with convenient, dignified and personalized care solutions rooted in excellence and ‘Sevabhav’. Antara’s vision is to positively impact quality of life of seniors by offering a blend of lifecare and lifestyle solutions enabling the seniors to age with ease and joy.

In India, the demographic shift toward an aging population is creating increasing demand for comprehensive senior-centric care solutions. The country’s senior care industry is poised for rapid growth, driven by an aging population projected to more than double from the current ~150 million to ~350 million by 2050, according to estimates presented in a 2024 JLL-ASLI report. This trajectory is driven by changing family structures, increased financial independence among seniors, and a rising preference for holistic wellness and active aging solutions. The partnership between Axis Bank and Antara Senior Care underscores a shared commitment to empower India’s seniors with access to reliable, and comprehensive care services. It’s a pioneering model for senior care that seamlessly combines financial infrastructure with a robust ecosystem to support seniors.

Speaking on the partnership, Munish Sharda, Executive Director, Axis Bank said, “We are delighted to partner with Antara Senior Care with whom we share a common goal of serving the senior citizens of our country with best-in-class experience during their golden years. This partnership will enable the Bank to serve its customers beyond financial solutions and offer them much more in terms of care and support. Through this collaboration, we aim to provide a holistic approach to address the needs of the elderly, ensuring that they have access to a comprehensive ecosystem ranging from personalised banking to trusted home care services.”

Rajit Mehta, MD and CEO, Antara Senior Care, said, “We value Axis Bank’s dedication to creating a bouquet of innovative offerings for senior care through its Silver Linings Program, and partner organizations. Together with Axis Bank, we are building comprehensive solutions that enhance quality of life and promote well-being for India’s senior citizens.”

Ishaan Khanna, CEO, Antara Assisted Care Services Limited, said, “At Antara, we remain committed to ensuring our elders are supported with dignity, attentiveness, and solutions they can depend on without hesitation. The Silver Linings Program creates a pathway for seniors to discover and engage with Antara’s higher level of care when they need it the most. Through the Silver Linings Program, seniors will be able to explore our services and solutions with ease, ensuring they feel supported.”

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This exclusive Shooting Centre will provide world-class infrastructure, comprehensive athletic development programs, and community engagement activities for nurturing emerging shooters. It will also groom Olympic-level elite shooters, and endeavor to create an open and inclusive platform for scouting potential talent. This collaboration aims to put India on the global map for excellence in Shooting sports.

Lakshya Shooting Club is a well-renowned nurturing ground for young shooters across the country and is founded by Olympian and Arjuna & Dronacharya Awardee Ms. Suma Shirur. Suma has coached the Indian National Shooting Team to a historic medal haul at the Paris Olympics 2024.

Under this MoU, Axis Bank will extend financial and developmental support to Lakshya Shooting Club to establish a holistic center which will include:

– Two advanced shooting ranges for Air Rifle, Air Pistol, and Simulated 50m Rifle

– An integrated Sport Science Centre with performance analysis, injury prevention, and recovery support

– A Sports Psychology unit to support the emotional and mental well-being of the athletes

– Residential accommodation for athletes and coaches, and additional training facilities

The Centre is expected to host over 400 athletes annually, including both resident and non-resident participants. It is designed to be fully accessible and para-friendly, supporting para-athletes, including those who have already represented India at the Paralympics and Deaflympics.

Speaking on the occasion, Vijay Mulbagal, Group Executive & Head – Wholesale Bank Coverage & Sustainability, Axis Bank said, “We are proud to reaffirm our commitment to Indian sports as we partner with the Lakshya Shooting Club to establish world-class shooting infrastructure in India. We believe that the Centre will play a leading role in enabling our top shooters to succeed at the Olympic level, and also help identifying and nurturing the next generation of shooting talent in India.’’

Speaking on the occasion, Suma Shirur, Olympian & High-Performance Director, Lakshya Shooting Club said, ‘’This partnership with Axis Bank means a lot. It brings us closer to our dream — a centre where talent receives the right support, and every young shooter feels they have a real chance to succeed.”

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This quarter was marked by several industry-first initiatives at the Bank. Axis Bank was the first Indian bank to execute an aircraft financing transaction through its International Banking Unit (IBU) at GIFT City IFSC, facilitating a USD loan for the purchase of 34 training aircraft by Air India. It also became the first financial institution in India to launch near-real-time, 24/7 programmable USD clearing capabilities for its commercial clients using Kinexys Digital Payments. These capabilities amongst others launched during the year, positions Axis Bank’s International Banking Unit as the transaction bank of choice operating out of GIFT City.

The Bank hosted Defence Conclave 2025 to bolster India’s defence ecosystem through improved financial access and strategic innovation. Burgundy Private, Axis Bank’s private banking business partnered with Hurun India to release the ‘2024 Burgundy Private Hurun India 500’, showcasing India’s most valuable companies that contribute a sizeable chunk to the nation’s GDP and employment. The Bank also partnered with India SME Forum to present ‘The India SME 100 Awards 2025’, celebrating the outstanding contribution of MSMEs to India’s growth story.

Strengthening its commitment to social impact, Axis Bank launched ‘Mission4Million’ to assist 2 million additional vulnerable households through livelihood programs and skill development initiatives. The Bank also entered strategic multi-year partnerships with the National Cancer Grid, Indian Cancer Society, and St. Jude India to enhance cancer care access and research, benefiting around 8 lakh Indians.

The Bank won several prestigious awards on platforms of eminence last quarter, including the BT-KPMG Award for Best Bank for Talent and Workforce; Triple A Asset Award for Best Deal in Sustainable Finance, Best Bond for NBFI and Airport; ICAI Silver Shield for Excellence in Financial Reporting FY23-24 and IBA Banking Technology Citations 2024 for Best Technology Bank.

Amitabh Chaudhry, MD&CEO, Axis Bank said, “The Bank prioritised profitability over growth, considering the uncertain macros and tight liquidity environment dominating most of FY25, while continuing to meaningfully invest in making the franchise more sustainable. As we enter FY26, we believe the operating environment is improving, which should help us drive both growth and profitability.

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