Link- https://www.youtube.com/watch?v=–Mr3BGNueA

Kolkata, 28 October 2025: Fortune, India’s leading edible oil brand from AWL Agri Business Ltd. (formerly Adani Wilmar Ltd.), is set to strengthen its leadership in West Bengal with the release of its much-awaited regional feature film, Bhojan Bahini (Food Force), premiering on October 28, 2025.

The TV campaign brings together two of Bengal’s most celebrated icons, cricketing legend Sourav Ganguly and actor Abir Chatterjee, in a high-energy cinematic experience that blends humour, drama and Bengal’s timeless love for food. The ‘Bhojan Bahini’ TVC carries a simple yet powerful message ‒ choose quality over compromise. The story positions Fortune Mustard Oil and Fortune Soyabean Oil as India’s No.1 Jodi, the perfect pair trusted to bring out the authentic taste of Bengal’s most loved dishes. Featuring Sourav and Abir in never-before-seen avatars as the witty ‘Food Police’, the film follows their mission to uncover what makes the perfect Bengali meal. Their investigation leads to the discovery of the unbeatable combination — Fortune Mustard Oil and Fortune Soyabean Oil — symbolising the purity, aroma and trust that define Bengali kitchens.

Speaking on the campaign, Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd. said, “With Bhojan Bahini, we are celebrating Bengal’s unbreakable bond with food. Sourav and Abir perfectly embody the state’s love for authenticity and quality. Through this film, we’re reminding consumers that great taste and tradition begin with choosing the right ingredients, and in Bengal that means the No.1 jodi of Fortune Mustard and Soyabean Oils.”

Visually rich and emotionally resonant, the TVC captures the vibrant essence of Bengal cuisine — from the sizzle of luchis to the aroma of kosha mangsho — evoking nostalgia, pride and appetite in equal measure. The playful humour and chemistry between Sourav’s charm and Abir’s humour adds a delightful touch that aligns with the film’s fun and dramatic tone, making it both entertaining and relatable.

Rooted in regional culture yet carrying a universal message, Bhojan Bahini goes beyond entertainment to spark meaningful conversations in Bengali homes — about food, family and the value of quality over compromise. The campaign reinforces Fortune’s position as the undisputed leader in both the Mustard and Soyabean oil categories across West Bengal and beyond.

Link: https://youtu.be/G9fwyxnpjI0?si=6_auOzTDvz-UpwaE

National, 20^th October 2025: Fortune, India’s most loved food and kitchen staples brand from AWL Agri Business Ltd (formerly Adani Wilmar Ltd), has made this Diwali an emotionally rich homecoming for millions of Indians with a heartwarming two-fold AI-driven digital campaign that celebrates the timeless joy of ‘Ghar Ka Khana’.

The campaign brings alive Fortune’s festive message through an evocative AI-generated film that uses hyperreal imagery to capture the warmth of family bonds and festive cooking reminding India that while food can be ordered any day, Diwali feels truly complete only when it has made and shared at home.

The campaign film uses generative AI to visually contrast the fast-paced modern world with the comfort of home-cooked meals. It tells the story of a young man returning home for Diwali, leaving behind convenience and rediscovering the joy of his mother’s cooking. The film beautifully juxtaposes the rush of delivery culture with the serenity of homecoming. As a mother prepares festive delicacies, her son journeys home setting aside the fast food he is carrying and refusing the meal tray in the train to savour the warmth of her cooking. Their reunion at the family table captures the heart of the message: ‘Iss Diwali, Fortune Wale Hai Woh Jo Ghar Ka Khana Khayenge’.

Speaking about the campaign, Mr. Mukesh Mishra, Joint President, Sales & Marketing, AWL Agri Business Ltd, said, “Diwali is more than lights and sweets. It is a pause that reconnects us to home, family and food made with love. Through our AI-led storytelling, we’ve tried to blend technology with emotion, creating a campaign that’s both nostalgic and forward-looking. This campaign is our invitation to India to pause, come home and rediscover the joy of ‘Ghar Ka Khana’.”

With its focus on real connections over quick convenience, the campaign aims to remind India that no delivery can replace the love served at the family table.

Extending the emotion beyond the film, Fortune has also introduced an AI-powered interactive greeting generator that lets users transform their pictures into personalised digital Diwali postcards. Participants can upload a photo, choose their festive feast Karanji, Malpua, Mathri, Muruku and more and watch it transform into a glowing animated Fortune Diwali greeting, ready to be shared across social platforms.