HYROX has emerged as one of the world’s fastest-growing fitness race formats, pairing eight 1-kilometre runs with eight functional workout stations in a standardised global format that test endurance, strength, speed and consistency. As the format gains momentum in India, Frido’s collaboration with HYROX India’s upcoming races in Delhi and Mumbai reflects the brand’s growing focus on performance-led wellness and movement-enhancing solutions.                 

For athletes taking on a competition that tests endurance, strength and consistency, factors such as joint stability and efficient breathing can play an important role in overall performance. Reflecting these needs, Frido will showcase two products from its portfolio: Frido Orthotics Sports Knee Cap Support and Frido Nasal Strip Pro. The Knee Cap Support is designed to provide targeted compression and stability during high-impact movement, while the Nasal Strip Pro helps optimize airflow and breathing efficiency during intense physical exertion. Together, these solutions are designed to help participants train, compete and recover with greater confidence and comfort.

Speaking on the association, Ganesh Sonawane, Co-Founder and CEO, Frido, said, “The way consumers approach fitness and wellbeing is evolving rapidly. There is a growing focus on movement quality, recovery and long-term physical health, alongside performance. HYROX has cultivated a community that reflects this shift, making it a natural platform for us to engage with. This partnership aligns with our vision of creating products that help people move more comfortably and confidently, whether they are preparing for competition or navigating everyday life.”

Deepak Raj, Country Head, HYROX India, said, “India is fast becoming one of the most exciting markets for HYROX, with a rapidly growing community of athletes eager to test themselves against a single global standard.  We are delighted to welcome Frido as our Knee Cap Partner in Delhi and Nasal Strip Partner in Mumbai, giving participants hands-on access to products built around movement and comfort as they take on the challenge. Partners who share our commitment to performance and wellbeing make the HYROX experience stronger, and we look forward to building this journey together.”

The initiative enables Frido to connect with India’s growing community of runners, athletes and fitness enthusiasts while driving greater awareness around the role of movement, recovery and performance-focused solutions in an active lifestyle. Across both events, the brand will engage with participants and spectators, offering firsthand experiences of products designed to enhance endurance, comfort and overall physical performance.

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Ritu Phogat is a Commonwealth Wrestling Gold medallist and Asian Games Bronze medallist. She has recently successfully transitioned from wrestling to mixed martial arts (MMA) with ONE Championship. Known as “The Indian Tigress,” she became the first Indian woman to reach a ONE Championship MMA World Grand Prix final.

The association reflects Jerai Fitness’s evolving focus on elite athletic performance, strength training, and credibility within the broader fitness ecosystem. As a trailblazer for women in Indian sport and a widely recognized figure among fitness enthusiasts, Ritu embodies the values of discipline, resilience, and excellence that align closely with the brand’s philosophy. The company also aims to strengthen its engagement with athletes, fitness professionals, and health-conscious consumers while reinforcing its position as a one-stop solution provider of fitness equipment.

Commenting on the announcement, Rajesh Rai, Chairman and Managing Director, Jerai Fitness, said, “ Ritu has built her career through years of dedication to training and competition at the highest level. Her journey resonates with athletes and fitness enthusiasts alike, making her an ideal ambassador for Jerai Fitness, and we look forward to inspiring more people through this partnership.“

Speaking on the association, Ritu Phogat said, “Strength training has been the foundation of my journey, from wrestling mats to the MMA cage. I’m proud to partner with a homegrown brand like Jerai Fitness that is helping athletes and fitness enthusiasts train better with their equipment. I’m excited to represent a company that shares my commitment to performance, hard work, and continuous improvement.”

With Ritu Phogat joining the Jerai Fitness family, the company looks forward to inspiring a new generation of fitness enthusiasts and athletes to embrace strength training and pursue their fitness goals with confidence and determination.

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