Bengaluru, 8th October 2025: Campus Activewear, one of India’s largest and fastest-growing Sports and Athleisure footwear brands, today unveiled the second edition of its You Go, Girl! campaign led by National Award-winning actress Kriti Sanon. Building on the first chapter that encouraged women to embrace fashion on their own terms, this year’s You Go, Girl! goes beyond what women wear — to how they move through the world unbothered by labels and guided by their own choices. It celebrates the ease of being yourself and moving with belief in who you are, not who you are told to be.

The campaign film captures something every woman knows — that quiet, familiar weight of being labelled, and the choice to simply rise above it. Kriti steps into a bright lobby, only to be surrounded by floating labels that echo familiar stereotypes: Too ambitious. Too bold. Opinionated. Drama Queen. They rise, they close in, they try to hold her back. And yet, she keeps moving in her own rhythm, almost enjoying the process. Every effortless stride she takes bursts the stereotypes trying to label her. When she finally breaks through, she exclaims with a smile, “Damn good shoes, yaar!” while pointing to her stylish Campus Shoes.

The film closes on a line that captures both the spirit of the campaign and Campus’ core philosophy: “They’ll always have something to say. You Go, Girl. Move Your Way.”

Watch the full campaign film featuring Kriti Sanon here: https://youtu.be/1dS11Tf9yUo

Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “You Go, Girl! celebrates women who move through life on their own terms, unbothered by labels and defined by their choices. That sense of self-belief not only inspired ‘You Go, Girl!’ but also lies at the heart of Campus. Our brand ideology, ‘Move Your Way’, reflects the same conviction— that every move becomes meaningful when it’s guided by authenticity and confidence. This campaign builds on that belief, encouraging women to take the most powerful stride, the one that feels like their own. Kriti Sanon embodies this spirit effortlessly; her ambition and authenticity capture the energy of today’s woman and the ethos that drives Campus forward.”

Sharing her thoughts on the campaign, Kriti Sanon said, “Every woman has been told who she should be — how to act, how to look, how far to go. You Go, Girl! resonated with me because it not only reflects my journey of rising above judgments, but also the reality of so many women who do the same every day. It’s about owning your choices and moving with confidence, no matter what labels come your way. Campus has stood for individuality and authenticity, and that shared belief makes this partnership so special — together we’re sending out a message that goes beyond fashion: one that celebrates confident self-expression and the courage to move your way.” 

Hemant Shringy, Chief Creative Officer & Managing Partner, Wondrlab, added, “Labels are meant to define — until you stop listening to them. We wanted to show that truth in a way that feels light and real. Kriti moves through those stereotypes effortlessly and with self-assurance, proving that confidence isn’t about proving anything — it’s about knowing who you are and moving your way, without caring about the labels society gives or the stereotypes it creates. That’s the essence of You Go, Girl!”

The campaign will be amplified via 360-degree approach across multiple platforms, including television, print, digital media, news channels, OOH, and all brand touchpoints.

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Bengaluru, 29 August 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has announced National Award-winning actress Kriti Sanon as the new face of its Women’s Category. The association marks more than a brand–celebrity partnership—it reflects Campus’ vision to shape the future of the women’s footwear segment in India, building on the strong growth it has witnessed in the past year.

Kriti Sanon, celebrated for her fearless career choices and ability to effortlessly balance multiple roles, mirrors the spirit of today’s women—dynamic, ambitious, and unapologetically authentic. From her journey as an engineering graduate to becoming one of India’s most admired actresses and businesswomen, Kriti embodies the determination, individuality, and style that inspire women to own their choices, both in life and in fashion.

For years, Campus Activewear has led the way in making sneakers accessible, trend-forward, and comfort-driven for millions across India. Over the past year, this commitment has led to remarkable growth in the women’s portfolio, reaffirming its role as a key driver of the brand’s future. Bringing Kriti Sanon on board marks the next step in this journey—aligning her bold, multifaceted persona with Campus’ vision to create footwear that keeps pace with every role women play, without compromising on style or comfort.

Speaking on the association, Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are thrilled to welcome Kriti Sanon as the face of Campus’ Women’s category. Her ambition, versatility, and authenticity capture the spirit of today’s Indian women and align seamlessly with our vision for this segment. Women’s Sports and Athleisure has emerged as one of the most significant growth drivers for us, and with Kriti’s ability to connect across audiences, we are poised to build on this momentum — elevating our design language, delivering innovation tailored for women, and strengthening Campus’ leadership in this fast-growing category.”

Expressing her excitement, Kriti Sanon said, “I have always believed style should reflect who you are, not what you are told to be. For me, Campus, an iconic homegrown Indian sneaker brand, embodies that belief, designing footwear as versatile as the roles women play, while keeping comfort and style at the core. I am excited to join the Campus family and be part of a vision that feels so close to my own — one that celebrates individuality and inspires women to choose for themselves, without any inhibitions.”

For women who value self-expression and individuality, Campus Activewear offers footwear that is bold enough to match their ambitions and is as dynamic as they are.

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●        Products now available across selected Signature and H-Sports outlets 

Bengaluru, 04 July, 2025: Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, has officially announced its foray into the Sri Lankan market. As part of this strategic expansion, Campus has partnered with Signature, the island nation’s most admired menswear brand under the esteemed Hameedia Group – an established and leading fashion and lifestyle retailer. The launch event was held today at the H-Sports Store in Racecourse, Colombo, Sri Lanka.

Through this collaboration, Campus’ products will now be available in Signature showrooms, H-Sports outlets, and the Signature website – offering Sri Lankan consumers greater access to globally inspired, fashion-forward footwear.

This reinforces Campus Activewear’s ambition to tap into high-potential global markets. Backed by a strong omnichannel strategy across both distribution and D2C channels, the brand is now bringing its extensive product portfolio to Sri Lanka – a market increasingly drawn to stylish, value-driven lifestyle products.

Speaking on the development, Mr. Nikhil Aggarwal, CEO & Whole Time Director of Campus Activewear Ltd, said, “We are proud to enter the Sri Lankan market through a strategic partnership with Signature under the Hameedia Group. This expansion aligns with our long-term strategy of entering scalable, high-potential markets that resonate with our brand philosophy and product strengths. Sri Lanka offers a promising landscape with its rising consumer appetite for accessible, fashion-forward lifestyle products. By leveraging Signature’s strong brand presence and our own proven-product capabilities, we aim to mirror the success that we have seen in India.” 

Amjad Hameed, Director of Signature, said, “At Signature, we are always on the lookout for brands that align with our promise of offering style, comfort, and value to our customers. Campus is a brand that resonates strongly with today’s fashion-conscious youth, and we are proud to bring this iconic name to Sri Lanka. We are confident this partnership will redefine the footwear retail space in Sri Lanka, just as Signature has done with men’s fashion”.

Campus will roll out its range across lifestyle, running, and walking, supported by local marketing, retail activations, and omnichannel access via Signature and H-sports, retail and digital network. With this launch, Campus has taken a firm step toward becoming a leading player in the South Asian Sports and Athleisure landscape.

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