MoU Signing Ceremony signing ceremony held on June 25, 2025.

JUNE 26, 2025 – Bengaluru ASICS Corporation is pleased to announce the signing of an official supplier agreement with the Asian Paralympic Committee (CEO: Tarek Souei, hereinafter referred to as APC). The contract will be in effect until December 31, 2026.

This partnership was made possible due to the recognition earned by ASICS’ long-standing efforts to promote the development of the sports world, including Para sports, and the realization of a symbiotic society.
Moving forward, ASICS will provide sports apparel, footwear, and accessories for APC’s staff involved in the 5th Asian Para Games (scheduled for October 2026 in Aichi -Nagoya) and engage in marketing initiatives, brand activation, and digital content development aimed at increasing the recognition of Para sports and fostering a more inclusive sports community.

ASICS is dedicated to promoting a society where athletes from diverse backgrounds and characteristics can participate in sports. It serves as an official partner of the Japanese Para Sports Association, the Japanese Paralympic Committee, and the Japan Para Athletics Federation. Additionally, ASICS is the official top partner of the Japan Deaf Athletics Association and a total support member for the 25th Summer Deaflympics Tokyo 2025 to be held in November this year (organized by the International Committee of Sports for the Deaf – ICSD).

ASICS was founded with the desire to contribute to society by helping people develop healthy minds and bodies through sports. This desire has been passed down through our founding philosophy “Anima Sana In Corpore Sano” (A Sound Mind In A Sound Body), and it continues to be the foundation of all our business activities. ASICS will continue to provide products, services, and environments that contribute to improving the physical and mental health of all people around the world, thereby contributing to the realization of a healthy, sustainable, and symbiotic society.

○Comments from Asian Paralympic Committee CEO Tarek Souei
This agreement is a major step forward in our efforts to support and spotlight the incredible achievements of para-athletes across Asia.  ASICS brings not only world-class products to this partnership but also a deep respect for the values of the Paralympic Movement. We are excited to work together to create new opportunities for growth and recognition of para sports in the region.

○Comment from ASICS Corporation Chairman and CEO Yasuhito Hirota
We are very pleased to be able to support the Asian Para Games, held in Japan for the first time, through the official supplier agreement with the Asian Paralympic Committee. Together with APC, we will strive to showcase the value and limitless potential of diverse and creative Paralympic sports, as well as the appeal of para-athletes who embody limitless potential, in order to inspire courage and hope in as many people as possible.

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May 12^th, 2025 – Bengaluru – ASICS, the global Japanese sportswear brand, unveiled its latest GEL-DS TRAINER 14 shoes through a vibrant and immersive launch event at Late Checkout, Mumbai. The brand’s high energy saw creators and sneaker enthusiasts arriving in style aboard an ASICS Sportstyle-branded double-decker bus, setting the tone for a launch rooted in 2000s inspired fashion, street culture, comfort and versatility for everyday scenarios.

With an aim to tie sneaker culture and high fashion together, ASICS hosted this exclusive event making a stride towards its increasingly popular ASICS’ SportStyle category. The event brought together elements of nostalgia, performance, and fashion-forward design, reflecting ASICS’ commitment to blending lifestyle with innovation. The launch was further elevated by interactive experiences, including a memory wall, where guests shared their love for the brand.

With the launch Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “We have foreseen a huge emerging space for sneakers in the market. We wanted to bring a dedicated category that goes beyond performance. Inspired by the original 2009 silhouette, this launch of GEL-DS TRAINER 14 marks a pivotal moment in ASICS’ journey as we deepen our commitment to the SportStyle segment. With this collection, we’re not just introducing a sneaker but a lifestyle that seamlessly blends high-performance heritage with contemporary street style.”

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In line with the ASICS Design Philosophy that ensures continuous improvements in each new product, GEL-K1011 sneaker blends retro details like layered paneling and vintage badge work, fusing the iconic design details from the late 1990s and early 2000s GEL-KAYANO silhouettes with a contemporary, sleek tooling system. This collection is a sheer amalgamation of different eras of design united by advanced comfort properties that enhance both style and wearability.

With the launch of the GEL-K1011, ASICS seamlessly blends its iconic design legacy with modern innovation to introduce a sneaker that’s as versatile as it is stylish. Whether you’re a trend enthusiast, a dedicated sneakerhead, or constantly on the move, this silhouette is crafted to fit effortlessly into every lifestyle. The shoe design draws inspiration from the uppers of the GEL-KAYANO 5, GEL-KAYANO 6, and GEL-KAYANO 10, and featuring a midsole adapted from the GEL-CUMULUS 17, the GEL-K1011 is engineered for form, function and fashion.

The dual GEL technology inserts enhanced with FLYTEFOAM and FLYTEFOAM PROPEL cushioning, it delivers superior comfort, responsiveness, and impact absorption. It’s crafted for those who value performance and style in equal measure, the GEL-K1011 makes a bold statement—on the streets or in motion.

With the launch Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA, said, “This launch marks a significant step forward in ASICS’ evolution, as the brand ventures into the SportStyle segment with renewed focus. As consumer preferences shift, more individuals are seeking sneakers that deliver the best of both worlds, superior comfort and contemporary design. The GEL-K1011 embodies this shift, designed for the style-conscious generation that values performance and aesthetics in equal measure. This isn’t just a sneaker, it’s a statement rooted in our heritage, yet designed for today’s movement-forward culture”

The GEL-K1011 sneakers are available for both men and women in versatile neutral tones, priced at INR 11,999. Shoppers can find them at ASICS retail stores and online.

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Mumbai, India (January 19, 2025) – ASICS, a global Japanese sportswear brand, proudly marks the 20th edition of the Tata Mumbai Marathon 2025 as the official sports goods partner. This year’s marathon held on January 19^th, Sunday showcased the growing enthusiasm for running in India, with over 60,000 on-ground runners and 5,000 virtual participants. The partnership further strengthened ASICS’s presence in the western market and reinforced its commitment to encouraging active lifestyle and supporting runners of all levels.

The iconic sporting event Tata Mumbai Marathon 2025 marks a monumental milestone with its 20^th Edition in the city’s long-running association with fitness and running culture. As the official sports goods partner, ASICS is empowering participants with cutting-edge footwear and apparel designed to enhance their performance and elevate the overall marathon experience. From seasoned marathoners to first-time runners, ASICS continues to serve as the brand that propels athletes forward, ensuring they can achieve their personal bests.

ASICS celebrated the remarkable achievement of Sawan Barwal, who emerged as the winner for half marathon showcasing exceptional performance at this year’s race. ASICS’s commitment to athletic excellence shines through the stellar performances of Sawan Barwal and Harmanjot Singh, who claimed the top two positions backed by the brand’s innovative equipment and continuous support. ASICS’ collaboration with Sawan Barwal, Harmanjot Singh and Srinu Bugatha epitomizes brand’s ethos of nurturing talent with innovative gear and unparalleled support, helping them unlock new milestones in their sports journey.

Commenting on this milestone partnership, Mr. Rajat Khurana, Managing Director of ASICS India and South Asia, said, “We are gratified to continue our association with the Tata Mumbai Marathon as the official Sports Goods Partner. This collaboration is a testament to ASICS’s dedication to promoting wellness and an active lifestyle through running. It’s also a great opportunity to engage with our brand athletes like Sawan Barwal, Harmanjot Singh, and Srinu Bugatha, to showcase our innovative performance gear that drives athletic excellence.”

Mr. Anil Singh, Managing Director of Procam International, added, “The partnership between the Tata Mumbai Marathon and ASICS represents a powerful collaboration in promoting athletic excellence and encouraging a culture of fitness across India. Together, we are committed to inspiring individuals to embrace a healthy, active lifestyle, while showcasing ASICS’s innovative sportswear that supports athletes at every level.”

ASICS’s remarkable growth in the running space across regions, solidifying its position as a preferred choice amongst athletes and fitness enthusiasts worldwide. With a diverse range of products tailored with intelligent technology and innovations to meet the needs of runners through initiatives like the ASICS Running Club, brand aims to fostering a supportive and inclusive running community.

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Mumbai, India (December 11, 2024): ASICS, the Japanese sportswear brand, today launched the Limited 20^th Edition Merchandise of Asia’s most prestigious Tata Mumbai Marathon 2025. The collection was unveiled by Actor and Triathlete, Saiyami Kher along with ASICS Brand Athletes, Rohan Bopanna and Saurav Ghosal, at ASICS store on Linking Road in Mumbai.

The limited 20th edition merchandise draws inspiration from ‘The Queen’s Necklace,’ the iconic Marine Drive of Mumbai. This radiant curvature of the shore seamlessly blends with the urban skyline, creating a unique design that captures the essence of life in Mumbai. The t-shirt features a unique graphic with a repeating pattern of tetrapods lining Marine Drive’s coastline, set against subtle wave-like curves in the background, symbolizing the rhythm and energy of the sea.

The GEL-KAYANO 31 Limited Edition embodies the design language inspired by the iconic Marine Drive, its shimmering streetlights and the rhythmic waves that define the city’s energy that never stops moving. The shoe is equipped with 4D Guidance System for stability and FF BLAST^TM PLUS ECO cushioning and PureGEL technology to deliver adaptive stability and smooth strides for journeys long and short.

With colors reflecting the vibrancy of Mumbai’s skyline like Illuminate Mint, Safety Yellow for Men and Summer Dune, Illuminate Mint for Women and features crafted for enduring performance, the GEL-KAYANO 31 captures the essence of a city that thrives on resilience, movement, and endless possibilities.

The collection is designed to unite marathon participants in a spirit of harmony and shared purpose. The merchandise encapsulates the vibrant essence of Mumbai, fostering a deep connection with the runners of the Tata Mumbai Marathon 2025. 

Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA said, “Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community. We are delighted to continue our association and unveil this year’s merchandise with Ms. Saiyami Kher and our brand athletes, Mr. Rohan Bopanna and Mr. Saurav Ghosal. This collection reflects the vibrant spirit of Mumbai and the resilience of every participant. At ASICS, we remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”

Mr. Anil Singh, Managing Director, Procam International, said, “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark 20th edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. ASICS has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure.  Mumbai’s energy and passion are unmatched, and this marathon brings the country together and celebrates the ‘Har Dil Mumbai’ spirit.”

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