Shivam Dube embodies strength, mobility and endurance rooted in power and balance—closely aligned with ASICS’ performance engineering. Varun Chakravarthy, one of cricket’s most distinctive mystery spinners, is defined by composure and tactical clarity under pressure, reflecting the essence of a Sound Mind. Together, they represent ASICS’ belief in authentic performance that connects sport with everyday movement.

Talking about the announcement Mr. Rajat Khurana, Managing Director, ASICS India and South Asia said, “At ASICS, we’ve always been inspired by transformation journeys built on grit, self-belief and consistency. Shivam and Varun represent two different expressions of the modern Indian athlete, one driven by explosive power and adaptability while the other by precision and composure, yet both grounded in discipline and balance. Their journeys align strongly with our philosophy of ‘Sound Mind, Sound Body,’ and we’re proud to welcome them into the ASICS family.”

Expressing his thoughts on collaboration, Shivam Dube said, “I’ve always believed that growth comes from staying consistent, especially when the path isn’t linear. That is why ASICS resonates with me. The brand understands performance in a holistic and grounded way. This partnership feels like a natural extension of the mindset I’ve built over the years and I’m excited to represent a brand that champions balance, purpose and long-term evolution.”

Commenting on the association Varun Chakravarthy said, “For me, performance has always been about preparation, patience and mental clarity. ASICS’ ‘Sound Mind, Sound Body’ philosophy reflects how I approach the game and my training. I’m excited to be part of a brand that values long-term development and balance, both on and off the field.”

Shivam Dube and Varun Chakravarthy bring distinct yet complementary strengths to ASICS’ growing athlete portfolio. Cricket as a sport demands resilience, durability and efficient movement. The campaign ‘Move your body, move your mind’ champions the power of movement, reinforcing ASICS’ mission to inspire people everywhere to experience the uplifting benefits of movement.

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The limited-edition merchandise for the 10^th edition of Apollo Tyres New Delhi Marathon draws inspiration from New Delhi’s distinctive archaeological style. The race day t-shirt is inspired from the C-hexagonal layout of the India Gate Complex, and the repeating pattern and typography reflects the geometric style of Mughal architecture in the capital city. This pattern is often visible in the intricate architectural designs across historic landmarks such as Humayun’s Tomb, Qutub Minar, Red Fort, amongst others. A classic fit, this t-shirt is designed with lightweight, breathable fabric that wicks away sweat, ensuring runners stay comfortable throughout the course of the run. Available in two variants – soft berry for women and blue coast for men, the t-shirt reflects the true spirit of the city in every aspect.

The official race day footwear ASICS GEL-NIMBUS 27, offers superior FF BLAST PLUS ECO cushioning to deliver landing on the cloud experience and comfort, making it the ideal choice for the marathon. The HYBRID ASICSGRIP outsole, combining ASICSGRIP rubber and AHARPLUS materials, provides superior grip and durability, making it perfect for various terrains and ensuring excellent traction and soft landings throughout your run. The women’s shoe comes in white colour with ASICS logo in white/light ube, while men’s shoe is available in wave teal/saxon green. These shoes are engineered for performance, ensuring runners experience maximum comfort throughout the race.

The collection is designed to unite marathon participants in a spirit of harmony and shared purpose. The merchandise encapsulates the historic essence of Delhi, fostering a deep connection with the runners of the Apollo Tyre New Delhi Marathon 2025.

Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA said, “ASICS being the official sports goods partner for Apollo Tyres New Delhi Marathon 2025, we are delighted to launch our exclusive race day merchandise. This collection marks special as it draws inspiration from the city’s dynamic architecture, rich history and culture. This is our second year as the official sports goods partner for the marathon, and we stay committed in our mission to providing high-performance gear to the runners that not only empowers them to accomplish their best on race day, but also inspires them to achieve their individual goals and celebrate their journey.”

Speaking on the occasion Mr. Nagraj Adiga, Chairman and Managing Director of NEB Sports, stated, “We are thrilled to continue our association with ASICS for the Apollo Tyres New Delhi Marathon 2025 as the official sports goods partner. Their innovative designs, backed with unmatched technology to enhancing the runner’s experience and performance, makes them an ideal partner for the marathon. We look forward to seeing participants across the city, race in the limited-edition ASICS merchandise that embodies the spirit of New Delhi.”

The limited-edition race day merchandise for Apollo Tyres New Delhi Marathon 2025 is now available for purchase at ASICS flagship stores across India and on the official ASICS online store https://www.asics.co.in/new-delhi-marathon

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Bengaluru, October 28, 2024: Japanese sports performance brand ASICS inaugurates its 111^th brand store at DLF Promenade, New Delhi. With a conscious effort of presenting SportStyle category that offers both apparel and shoes, ASICS announced the comeback of its classic SKYHAND OG sneakers after 30 years with brand ambassador and Bollywood’s most celebrated actor Shraddha Kapoor.

ASICS’ SportStyle category seamlessly blends heritage with modern design, infusing fresh energy into apparel and footwear that challenge the boundaries of contemporary trends. With plans to open ‘Eleven’ SportStyle dedicated stores, ASICS India aims to showcase a wide range of SportStyle collections while continuing to expand its established Performance Running and Core Performance Sports categories. This strategic move underscores ASICS’ commitment to aggressively grow its SportStyle offerings in India, providing consumers with access to an expanded global product portfolio that has seen impressive growth of 20-25% CAGR in the recent years in India.

Speaking on this new milestone, Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA said, “Our focus on India remains clear and constant, we are right on our projected growth trajectory with our 111^th store launch today, aiming to touch 120 by end of this year, and 200^th by end of 2026. 

He further added, “To celebrate this milestone, we bring back the iconic SKYHAND OG Sneakers with our Brand Ambassador, Shraddha Kapoor. This marks just the start of our exciting journey to introduce many more innovative products to our already in demand SportStyle category in the evolving Indian market.” 

Although the brand garners a significant contribution of its sales from digital channels, the offline stores are also contributing to around 60% in the overall business. By expanding the offline sales outlets, in both tier I & II cities, ASICS aims to capture the Indian market and paving its way to becoming the top choice for customers in running, athleisure, cricket, tennis & indoor court footwear category.

Shraddha Kapoor, equally thrilled to be in New Delhi representing ASICS India, said, “It has been an incredible journey being a part of the ASICS family. Their commitment to innovation and quality has been inspiring. I am thrilled to be here in New Delhi to celebrate the launch of ASICS’ new store as well as the classic SKYHAND OG Sneakers that make a comeback after 30 years! I fell in love with them instantly for its fluid style, versatility, and comfort.”

She further said, “ASICS has always been a brand that aligns with my passion for fitness, wellness as well as style. I am excited as I continue to share this journey with my fans and hopefully inspire them to push their limits, move their minds to prioritize their health and well-being.”

With over 1061 sales touch points in the country, ASICS India has grown by around 25% CAGR year-on-year and plans to maintain the growth momentum in the coming years as well.

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