Bengaluru, 19th March 2025: Luxury real estate leader Ashwin Sheth Group (ASG) has partnered with RED FM to amplify its bold new ‘Pink Perk’ campaign- an initiative that challenges financial biases against women and offers an exclusive 3% savings across all ASG projects. As part of this collaboration, RED FM and RJ/Actor Malishka Mendonsa, brought the conversation on financial equality and homeownership to the forefront with a special studio shift to Ashwin Sheth Group’s Edmont site (Kandivali East).

During the live broadcast, Malishka engaged with listeners, shedding light on the importance of financial independence for women and how initiatives like ‘Pink Perk’ can help bridge the gap in homeownership. Through this on-ground activation, ASG and RED FM created a powerful platform to spark dialogue around gender inclusivity.

“The pink tax is something many women may not even be aware of, yet it subtly affects our everyday choices. It’s essential to question why products marketed to women often come at a higher price. As more women step into financial independence, it’s important to make informed decisions about our purchases. My message to every woman is this- own your choices, own your success, and most importantly, own your home. After all, your first home is your stake in the future,” said Malishka Mendonsa from ASG’s Edmont site.

Speaking on the initiative, Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, said, “The ‘Pink Perk’ isn’t just about savings- it’s about shifting the narrative. Women’s earning capacities are increasing, they are making smarter investments, and shaping the economy, yet they face systemic financial disadvantages. We’re taking a stand by offering real, tangible value- a direct 3% savings on home purchases. This is our way of championing equality in one of the biggest financial decisions of their lives.”

Sudarshan Banerjee, Vice President, Marketing at Ashwin Sheth Group, added, “Women have been breaking glass ceilings across industries- why should real estate be any different? Partnering with Red FM allows us to ignite a much-needed conversation around financial inclusivity and homeownership. The ‘Pink Perk’ is our way of making a real difference- not just in words, but in action.”

ASG’s ‘Pink Perk’ is a step toward bridging the gender wealth gap in homeownership. The initiative acknowledges the financial roadblocks women face and offers a powerful incentive for them to claim their space in Mumbai’s skyline. The 3% ‘Pink Perk’ savings is available for all women homebuyers across ASG’s Mumbai projects until March 31, 2025 (T&C apply). More than just a campaign, it’s a clarion call for financial freedom- one that ensures women don’t just dream big, but own big.

The post Ashwin Sheth Group’s ‘Pink Perk’ Rewrites the Rules for Women Homebuyers with Mumbai ki Raani, Malishka appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

The four grand prizes, consisting of 2BHK homes, will be awarded to winners across the following premium ASG projects: Sheth Avalon in Thane, Montana in Mulund, Sheth Zuri in Thane, and Edmont Aurelia in Kandivali. But that’s not all—participants also stand a chance to win luxury MG Windsor EVs, top-of-the-line Bose Home Theatre Systems, dream vacations, and much more. With each key unlocking potential life-changing rewards, ‘Kismat ki Chaabi’ is not just a campaign but an opportunity for customers to secure both homes and fortunes.

Mr. Bhavik Bhandari, Chief Sales and Marketing Officer, Ashwin Sheth Group, said: “The ‘Kismat ki Chaabi’ campaign reflects our commitment to delivering more than just homes; we want to create moments of joy and excitement for our customers. This initiative goes beyond traditional real estate offers by incorporating life-changing rewards, aligning with the festive spirit of celebration and prosperity. We believe that in every key lies the potential to unlock not only a new home but also a new chapter of happiness for our customers.”

Distribution Venues – A Celebration of Culture & Community: The ‘Kismat ki Chaabi’ keys will be handed out at five prestigious Durga Puja and Navratri celebrations across Mumbai & Thane, and 2 of the most prominent malls at these locations, fostering a strong bond with the city’s vibrant cultural spirit:

• Thakur Village Bengali Association (Kandivali) during Durga Puja 2024
• Powai Bengali Welfare Association at Times Powai Sarvajanik Durgotsav 2024
• Krishti Durgotsav at Whispering Palms Lokhandwala, Kandivali
• Bandhan Durga Puja in Mira Road
• During Navratri 2024 at Whispering Palms
• Growel’s Mall, Kandivali & Viviana Mall, Thane

Big Wins, Bigger Smiles: Lucky winners can look forward to:

• 4 Free 2BHK Apartments across prime ASG projects
• 4 MG Windsor EVs
• 12 Bose Home Theatre Systems
• Return tickets to Amsterdam for 22 lucky couples
• 60 iPhone 16 Units

Get ready to unlock your future with Ashwin Sheth Group’s ‘Kismat ki Chaabi’—because your dream home, and perhaps so much more, could be just one key away.

The post Ashwin Sheth Group’s ₹12 Crore Giveaway: 4 Flats, EVs, and More with ‘Kismat Ki Chaabi’! appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.