Mumbai – India, 24^th June, 2026: AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyAI DSP, an advertising demand side platform (DSP) that enables performance marketers to leverage AI to drive greater transparency, intelligence and performance in media buying across mobile and digital channels.  

AnyAI DSP is built on the company’s data and utilization platform, AnyAI, and leverages AnyAI’s predictive, analytical and optimization capabilities. The launch of AnyAI DSP follows the company’s recent additions to its suite of AI-native platforms and solutions, which includes online-merge-offline platform, AnyAI OMO, business operations automation solution, AnyAI Workflow, live commerce platform AnyLive, and most recently, AnyAI Video.  

At launch, AnyAI DSP supports programmatic media buying across a wide range of ad formats, including video, native, display banners, and playable ads. The platform provides access to premium inventory through leading ad exchanges, 30 +SSPs, owned-and-operated media properties, and AnyMind Group’s own ad supply. To ensure accurate attribution and performance measurement, AnyAI DSP seamlessly integrates with leading mobile measurement partners (MMPs), including AppsFlyer, Adjust, Branch and Singular, empowering advertisers to optimize campaigns and maximize business outcomes across the user acquisition funnel. 

With a design emphasis on driving greater transparency in media buying, the platform leverages AI agents to:

●      Surface and classify ad supply across markets and formats and compare inventory to identify trends and opportunities 

●      Predict bid event probability and optimal pricing, while validating reach, pricing and flexibility

●      Run unique classification algorithms that optimize towards installs and full-funnel optimization

●      Ingest performance signals, such as impressions and click behavior, device, placement, user context, post-install, in-app conversion, creative performance and historical campaign performance, to optimize the performance of performance marketing campaigns 

AnyAI DSP also enables performance marketers to track and visualize spends, conversions, installs, clicks and more, across campaigns and creatives, in addition to a host of other data points such as user quality and app health.  

In early tests, a Japan-based lifestyle app utilized AnyAI DSP to run its user acquisition campaign and achieved a 2.5 times return on ad spend compared to other DSPs (monthly ROAS through AnyAI DSP was 182% whereas monthly ROAS from another DSP was 74%). A separate test with an e-commerce app achieved a Day 0 ROAS of 125% on AnyAI DSP, compared to 25% on another DSP.   

Kosuke Sogo, CEO of AnyMind Group, said: “As we continue our path to become the world’s new gen business infrastructure, AnyAI DSP adds another key set of capabilities to help enterprises and app developers attract and drive online intent amongst intended consumers. Having AnyAI DSP connect to our wider ecosystem, enterprises can now seamlessly drive discovery, consideration, purchase, experience and retention within one infrastructure that is designed for today’s and tomorrow’s world.” 

Siddharth Kelkar, Managing Director of India/MENA and Performance Business, AnyMind Group, said, “With performance marketing evolving rapidly, brands today need more than scale they need intelligent and transparent user acquisition. Our Any AI DSP leverages real-time data signals to continuously optimize bidding, audience targeting, and campaign performance, enabling brands to acquire higher-quality users more efficiently. By focusing on predictive insights and long-term value, we help brands move beyond installs to drive stronger LTV and measurable business outcomes.”

AnyMind Group’s ad supply includes over 1,700 partnered top-tier web and app publishers that utilize AnyManager to consolidate, analyze, monetize and grow their digital properties, providing publishers with deep visibility into gaps and improvement areas from user experience and monetization opportunities to user engagement and retention. 

Mumbai – India , 08^th October, 2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced the launch of its ‘India Digital Landscape 2025’ report, offering an unprecedented dive into the digital journeys and behaviors shaping India’s rapidly evolving consumer ecosystem.

Blending industry-first hypotheses and analytics built on first-party, anonymized data from AnyMind Group’s proprietary platforms: AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce), with insights from a robust consumer survey powered by InQognito across India’s major metros, this report redefines how brands can drive attention, engagement, and conversion in one of the world’s most diverse and fastest-growing digital markets.

This landmark study charts how today’s Indian consumers discover, consider, and purchase across increasingly interconnected platforms, where the traditional marketing funnel is a dynamic constellation of fleeting moments and cross-channel experiences. The research delves into the awareness, consideration, and conversion stages of the funnel, unpacking ad and content performance across influencer, digital, mobile, and e-commerce channels.

Key findings from the report include:

• Social media and in-game ads now drive the highest consumer awareness, with in-game ads noticed by 43% of surveyed users.
• Influencer-led short videos stand out for brand recall and storytelling, achieving 53% effectiveness for awareness creation.
• Video ads lead conversion effectiveness, preferred by 31% of surveyed consumers at the point of purchase.
• Rich media interstitials deliver the highest clickthrough rate (CTR) at 8%, outperforming classic banner ads which trail below 2% CTR.
• In influencer marketing, entertainment is the top vertical, followed by lifestyle/home living and beauty as the leading categories in consumer engagement.

Link to report: https://anymindgroup.com/report/in-dlr-2025

Aditya Aima, Managing Director of Growth Markets, and Co-MD of India and MENA, AnyMind Group, said: “The Indian digital order is no longer linear. It’s a dynamic, ever-shifting dance across influencers, mobile platforms, and e-commerce. Brands that harness authentic voices and data-driven creativity will drive the next wave of brand-consumer connections in this new landscape. Our report arms marketers with the evidence, context, and clarity to move with confidence.”

AnyMind Group’s India Digital Landscape 2025 report is a flagship addition to the company’s ongoing series, which includes companion analyses for Southeast Asia and the Middle East. These region-specific insights arm brands and agencies with actionable strategies to win in a hyper-connected, mobile-first world.

New offering enables influencers and content creators in Southeast Asia and East Asia to create their own AI avatars and earn from sales generated through the avatar; Malaysian creator, Bella Khan, becomes the company’s first signed creator

Mumbai – India – September 17^th  2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyLive for Creators, enabling influencers and content creators (collectively creators) to generate their own AI avatars.

The Asia-Pacific live commerce market is projected to exceed US$77 billion by 2030. At the same time, the region’s creator economy is on track to surpass US$75 billion by 2032. As these two spaces converge, new challenges emerge such as longer streaming demands, limited creator bandwidth, and a lack of data-driven feedback loops.

AnyLive for Creators addresses these challenges by giving creators the ability to develop AI avatars that can host livestreams on their behalf. This allows creators to passively earn income through affiliate campaigns delivered via livestreams, freeing up more time for content creation and creative exploration.

The AI avatars can stream 24/7 on platforms such as YouTube, TikTok, and Facebook, delivering content in eight languages: English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.

The recently launched analytics module on AnyLive also enables creators to benchmark their performance against their AI avatars and use AI-generated scripts to improve livestream outcomes, whether delivered by themselves or their digital twins. This move marks a strategic expansion of AnyLive beyond existing connected e-commerce platforms, democratizing and enabling creator-driven commerce for both AI avatars and human hosts.

On the launch of AnyLive for Creators, Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, said: “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity: giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities. With this launch, we’re laying new track for the future of creator commerce.”

AnyLive is an AI-powered live commerce platform that empowers businesses to run 24/7 live commerce activities across a range of e-commerce and social commerce platforms through AI avatars that deliver content in multiple languages. In addition, AnyLive includes a bank of AI avatars, deep analytics for human-led and AI avatar-fronted livestreams, and AI-powered generation and optimization of host scripts.

As of June 2025, AnyMind Group supports over 2,300 creators across APAC with monetization, channel optimization, content production, and brand collaboration opportunities.