Mumbai – India , 08^th October, 2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, today announced the launch of its ‘India Digital Landscape 2025’ report, offering an unprecedented dive into the digital journeys and behaviors shaping India’s rapidly evolving consumer ecosystem.

Blending industry-first hypotheses and analytics built on first-party, anonymized data from AnyMind Group’s proprietary platforms: AnyTag (influencer marketing), AnyDigital (digital marketing), POKKT (mobile marketing), and AnyX (e-commerce), with insights from a robust consumer survey powered by InQognito across India’s major metros, this report redefines how brands can drive attention, engagement, and conversion in one of the world’s most diverse and fastest-growing digital markets.

This landmark study charts how today’s Indian consumers discover, consider, and purchase across increasingly interconnected platforms, where the traditional marketing funnel is a dynamic constellation of fleeting moments and cross-channel experiences. The research delves into the awareness, consideration, and conversion stages of the funnel, unpacking ad and content performance across influencer, digital, mobile, and e-commerce channels.

Key findings from the report include:

• Social media and in-game ads now drive the highest consumer awareness, with in-game ads noticed by 43% of surveyed users.
• Influencer-led short videos stand out for brand recall and storytelling, achieving 53% effectiveness for awareness creation.
• Video ads lead conversion effectiveness, preferred by 31% of surveyed consumers at the point of purchase.
• Rich media interstitials deliver the highest clickthrough rate (CTR) at 8%, outperforming classic banner ads which trail below 2% CTR.
• In influencer marketing, entertainment is the top vertical, followed by lifestyle/home living and beauty as the leading categories in consumer engagement.

Link to report: https://anymindgroup.com/report/in-dlr-2025

Aditya Aima, Managing Director of Growth Markets, and Co-MD of India and MENA, AnyMind Group, said: “The Indian digital order is no longer linear. It’s a dynamic, ever-shifting dance across influencers, mobile platforms, and e-commerce. Brands that harness authentic voices and data-driven creativity will drive the next wave of brand-consumer connections in this new landscape. Our report arms marketers with the evidence, context, and clarity to move with confidence.”

AnyMind Group’s India Digital Landscape 2025 report is a flagship addition to the company’s ongoing series, which includes companion analyses for Southeast Asia and the Middle East. These region-specific insights arm brands and agencies with actionable strategies to win in a hyper-connected, mobile-first world.

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New offering enables influencers and content creators in Southeast Asia and East Asia to create their own AI avatars and earn from sales generated through the avatar; Malaysian creator, Bella Khan, becomes the company’s first signed creator

Mumbai – India – September 17^th  2025 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of AnyLive for Creators, enabling influencers and content creators (collectively creators) to generate their own AI avatars.

The Asia-Pacific live commerce market is projected to exceed US$77 billion by 2030. At the same time, the region’s creator economy is on track to surpass US$75 billion by 2032. As these two spaces converge, new challenges emerge such as longer streaming demands, limited creator bandwidth, and a lack of data-driven feedback loops.

AnyLive for Creators addresses these challenges by giving creators the ability to develop AI avatars that can host livestreams on their behalf. This allows creators to passively earn income through affiliate campaigns delivered via livestreams, freeing up more time for content creation and creative exploration.

The AI avatars can stream 24/7 on platforms such as YouTube, TikTok, and Facebook, delivering content in eight languages: English, Mandarin, Bahasa Indonesia, Bahasa Melayu, Thai, Vietnamese, Tagalog, and Japanese.

The recently launched analytics module on AnyLive also enables creators to benchmark their performance against their AI avatars and use AI-generated scripts to improve livestream outcomes, whether delivered by themselves or their digital twins. This move marks a strategic expansion of AnyLive beyond existing connected e-commerce platforms, democratizing and enabling creator-driven commerce for both AI avatars and human hosts.

On the launch of AnyLive for Creators, Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA, said: “In every era, creators have pushed the boundaries of what’s possible. Today, the fusion of AI and live commerce marks this next leap. AnyLive for Creators is our answer to the growing need for both scale and authenticity: giving Indian creators and brands a frictionless way to engage audiences, convert that engagement instantly, and unlock truly borderless opportunities. With this launch, we’re laying new track for the future of creator commerce.”

AnyLive is an AI-powered live commerce platform that empowers businesses to run 24/7 live commerce activities across a range of e-commerce and social commerce platforms through AI avatars that deliver content in multiple languages. In addition, AnyLive includes a bank of AI avatars, deep analytics for human-led and AI avatar-fronted livestreams, and AI-powered generation and optimization of host scripts.

As of June 2025, AnyMind Group supports over 2,300 creators across APAC with monetization, channel optimization, content production, and brand collaboration opportunities.

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