The team was briefed about the various exhibits and displays at the museum by DMRC’s Principal Executive Director, Sh. Anuj Dayal. Sh. Goel appreciated DMRC for curating such a modern and world-class museum.

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During the session, Dayal emphasized the importance of adaptability and innovation in communication strategies, particularly in the context of rapid technological advancements and shifting public expectations. The young trainees displayed keen interest, actively engaging with Dayal and posing questions about best practices and future directions in the field of communications.

“It’s always a pleasure to interact with such young, energetic minds,” Dayal remarked. “These future communication leaders will undoubtedly shape the communication landscape in the years to come, and their enthusiasm is truly inspiring.”

The session was further enriched by the presence of esteemed guests, including Dr. Anupama Bhatnagar, Vice Chancellor of IIMC, and Dr. Nimish Rustagi, Registrar & Additional Director General. Their participation underscored IIMC’s commitment to fostering valuable exchanges between experienced professionals and emerging talent.

This initiative reflects Anuj Dayal’s dedication to knowledge sharing and capacity building within the communication sector. By nurturing the skills and insights of future communication officials, DMRC aims to contribute to the development of a well-informed and skilled workforce capable of addressing the complexities of today’s information environment.

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In addition, to facilitate the polling officials/staff returning late after election duty, the last metro services on all lines will be also extended on the intervening night of  5th/6th February 2025. The linewise last train timings as extended for the day is mentioned in the table attached below.

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“Public Relations holds a seat at the board level in many international companies, but in India, it remains just a step behind. The public relations fraternity here works in silence from behind the curtain without getting due recognition. The profession deserves the recognition it merits. Someone needs to initiate the change, someone needs to write about it, and someone needs to advocate for Public Relations to be recognised with the nation’s highest honors, such as the Padma awards.”

Addressing the Conclave, Dayal emphasised on the need for India to elevate the status of the public relations (PR) profession to match global standards, particularly that of the United States.

Speaking at the annual event, which coincided with Gandhi Jayanti, he drew a comparison between India and the US, where PR professionals hold significant influence, often advising even the President. “In America, the profession is regarded highly, and we have to take it to that level in India too,” Dayal remarked, noting the pivotal role PR plays in shaping public discourse.

In his keynote address, Dayal also touched upon the profound communication legacy of Mahatma Gandhi. He referred to Gandhi as a ‘master communicator,’ highlighting that Gandhi’s methods were primarily non-verbal yet deeply impactful. “His communication wasn’t much verbal, but that left a big impact,” Dayal noted, emphasising the power of non-verbal cues in fostering seamless communication. Gandhi’s unique approach, according to Dayal, demonstrated how non-verbal methods could be more potent and influential than words.

DMRC Corporate Communication Principal Executive Director also expressed criticism towards the award systems of the Public Relations Society of India (PRSI) and the Public Relations Council of India (PRCI), stating they distribute numerous awards, degrading the sanctity of the award.

He pointed out that these awards are often dominated by PR professionals from government or public sector institutions. To enhance the diversity and credibility of the awards, Dayal advocated for the inclusion of communication professionals from leading private sector companies. He emphasized that making an effort to involve these individuals would not only add value to the award system but also help address sponsorship and funding challenges, as these companies typically have larger budgets.

Dayal expressed his gratitude to PRSD Chairman Dr. Sarvesh Tiwari for hosting the conclave on Gandhi Jayanti, reflecting on Gandhi’s enduring influence as a communicator. “There’s much to learn from Mahatma Gandhi, especially in the realm of communication,” he said, underscoring the relevance of Gandhi’s principles in modern PR practices.

The event, organised in association with Comms Adda, brought together PR professionals and communication leaders from across India, underscoring the growing significance of the profession in the country’s socio-political landscape.

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