Mumbai, July 3, 2026: S8UL, a global name in esports and gaming content, has onboarded YouTube as an Official Partner for its Esports World Cup (EWC) 2026 campaign, marking a full-circle moment for the organization. The collaboration will bring the creator community to the forefront through a series of on-ground and digital activations that offer fans unprecedented access to S8UL’s biggest international campaign to date.

A key highlight of the campaign is the return of S8UL’s popular Gaming House Watch Parties at its state-of-the-art facility in Kharghar. First introduced during the organization’s EWC 2025 campaign, the community tradition returns on a significantly larger scale this year, bringing fans together with S8UL’s creators to experience every major match, celebration, and milestone throughout the tournament.

The collaboration will also introduce YouTube Day at the S8UL Gaming House, a nationwide creator initiative open to YouTube creators. Ten selected creators will spend a day at the iconic Gaming House, collaborating with S8UL creators through livestreams, Shorts, vlogs, and exclusive content created for YouTube.

Extending beyond the Gaming House, S8UL will launch the YouTube UGC Station as part of its India Tour across more than 15 cities. The activation will encourage fans to become creators through city-specific content challenges, collaborations, and opportunities to be featured across S8UL’s official YouTube channels.

Complementing these fan-first initiatives is an exclusive long-form EWC Squad Vlog, available exclusively on YouTube. Following more than 50 esports athletes and over 20 creators throughout the tournament, the documentary-style content will capture the complete EWC journey, including arrivals, preparations, Gaming House moments, competition, and celebrations. Fans will also be invited to create and share their own edits and highlights, further extending the community’s participation in S8UL’s journey.

Commenting on the partnership, Animesh Agarwal, Co-founder and CEO of S8UL, said, “Some partnerships are built around visibility. This one is built on shared history. Every milestone in S8UL’s journey has been made possible by the community that has supported us over the years, and YouTube has always been where that relationship came to life. This partnership for our Esports World Cup campaign is about creating an experience that goes beyond competition. Ultimately, we want to celebrate the people who have been part of our journey while creating opportunities for many more to be part of it, whether they’re watching from the Gaming House, creating content in their own cities, or following every moment from Paris.”

The collaboration celebrates the platform that has been integral to S8UL’s evolution. Long before sold-out events, international championships, and global recognition, YouTube was where S8UL’s creators published their first videos, built loyal communities, and established the foundation of one of the world’s leading esports and gaming organizations and continue to push the boundaries of creative storytelling. As S8UL prepares to compete on the world’s biggest esports stage, the partnership reflects the organization’s commitment to taking the community that shaped its journey along with it.

“YouTube is a natural home for gaming fandoms, where communities come together to connect with their favorite creators and players. S8UL has been an integral part of shaping the Indian gaming ecosystem, building a deep and engaged community on YouTube. We are happy to support their Esports World Cup 2026 campaign, representing a great opportunity for fans across India to share in the excitement and stay close to the tournament and the creators they love every step of the way,” said Niharika Pande, Head of Creator Partnerships – India, YouTube.

The announcement marks another significant milestone in S8UL’s EWC 2026 campaign. The organization had previously announced Campa Energy as the Title Sponsor for its EWC campaign, followed by a strategic partnership with AMD to power its competitive and content initiatives throughout the tournament.

Having been selected for the EWC’s Club Partner Program for the second consecutive year, S8UL has already secured qualification in six titles: Apex Legends, Chess, Fortnite, Free Fire MAX, Honor of Kings, and Trackmania. The organization also remains in contention for qualification in EA SPORTS FC, Fatal Fury, Street Fighter 6, and Tekken 8. Alongside fielding elite international talent, S8UL has continued to strengthen Indian representation across its competitive ecosystem.

Scheduled to take place from July 6 to August 23, the EWC 2026 will feature a record-breaking prize pool of USD 75 million (approximately INR 715 crore), bringing together more than 2,000 players representing 200 clubs from over 100 countries.

The film has been conceptualised and executed by Social Panga

AMD reimagines Durga Puja – brings AI and Humans together to Celebrate Pujo

The film has been conceptualised and executed by Social Panga 

Mumbai/Bangalore: 29^th September, 2025: AMD and Social Panga have launched a heartfelt Durga Puja film which brings AI and Humans together to Celebrate Pujo. Set in a Kolkata idol-making workshop, the campaign portrays a heartfelt bond between an idol maker and a young creator, highlighting how human imagination and AI innovation complement each other.

Through this story, AMD reimagines the festival as more than just a cultural moment, but a metaphor for how tradition and technology can advance together.

Video Link: https://www.youtube.com/watch?v=L05ocIQ1Zys

The campaign also spotlights the capabilities of the new Ryzen AI 300 Series processors, which enable powerful AI-driven creativity and productivity. et, the core message remains clear; AI is not here to replace human innovation, but to build a future of progress and innovation, alongside it.

“Festive storytelling is always special, because it allows us to tap into emotions that connect deeply with people. With this Durga Puja film, we had the unique opportunity to weave together the beauty of human imperfections with the precision of AI. It is in this coming together of heart and technology that we were able to create something truly extraordinary.”; said Gaurav Arora, Co-founder, Social Panga. 

“At AMD, we believe technology should feel intuitive and humane; enhancing how we create and connect. The Durga Puja campaign 2025 was our way of showing how AI can blend in with our traditions and celebrate that spirit along with us!”; said Mukesh Bajpai, Marketing Head, AMD India.

Durga Puja is celebrated as a tribute to creation itself; from intricate idol-making to the vibrant cultural expressions of art and performance. With this campaign, AMD positions AI not as a tool working in isolation, but as a partner to human imagination.

It’s a message that echoes AMD’s philosophy: Together We Advance.

AMD launches new film in India to showcase their AMD Ryzen AI Pro Series Processors

Conceptualized by Social Panga, the campaign revolves around highlighting the unmatched capabilities of the AMD Ryzen AI Pro Series Processors, emphasizing innovation, speed, and performance  

Mumbai/Bangalore, 16^th December, 2024: AMD, a multinational corporation and technology company has launched its latest campaign, #BusinessesLoveAMD, in the India market. The campaign aims at highlighting the Ryzen AI Pro Series Processors ‘ unparalleled speed, performance, and AI capabilities designed for the B2B cohorts of IT teams, Finance teams, and CEOs. 

Keeping office dynamics as the central theme, the DVC followed a storytelling format focusing on everyday challenges of professionals. Giving it a fresh and creative outlook & turning a traditionally mundane topic into an engaging and exciting one. 

The campaign has been done in collaboration with The Yellow Shutter, a renowned production house.

Link to campaign – https://www.instagram.com/p/DDZRw9gt6ix/ 

“At AMD, we are committed to pushing the boundaries of innovation to address real-world challenges businesses face today. The #BusinessesLoveAMD campaign brings this vision to life by highlighting how our Ryzen AI Pro Series Processors redefine workplace efficiency and collaboration. By seamlessly integrating speed, AI capabilities, and unmatched performance, this campaign showcases our dedication to empowering businesses to thrive in an ever-changing digital landscape.” said Mukesh Bajpai, Director Marketing, AMD India. 

“We made this film for AMD to connect with the right audience and tackle the right problem.” said Gaurav Arora, Co-Founder, Social Panga. The story is told from the stakeholder’s point of view, aiming to offer a solution that truly resonates. Businesses love AMD because they focus on delivering innovative solutions that address real challenges, and we wanted this film to reflect that. 

 Dilpreet Sandhu, Head of Business, at The Yellow Shutter, says, “The making of this film has been quite a fulfilling journey. A fantastic team effort between AMD, Social Panga and The Yellow Shutter, brought AMD’s #BusinessesLoveAMD campaign to life. With the aim of pushing creative boundaries and delivering a memorable experience for AMD’s audience, we selected a team of equally fun and mainly technology loving individuals, especially our Director, Jeet Lotia, to produce something truly unique!”

As computing needs evolve, AMD continues to lead with groundbreaking advancements with its Ryzen AI Pro Series Processors. With the Businesses Love AMD campaign, AMD reinforces its position as a trusted partner for anyone looking to innovate, create, and lead in this digital age.