The film has been conceptualised and executed by Social Panga

AMD reimagines Durga Puja – brings AI and Humans together to Celebrate Pujo

The film has been conceptualised and executed by Social Panga 

Mumbai/Bangalore: 29^th September, 2025: AMD and Social Panga have launched a heartfelt Durga Puja film which brings AI and Humans together to Celebrate Pujo. Set in a Kolkata idol-making workshop, the campaign portrays a heartfelt bond between an idol maker and a young creator, highlighting how human imagination and AI innovation complement each other.

Through this story, AMD reimagines the festival as more than just a cultural moment, but a metaphor for how tradition and technology can advance together.

Video Link: https://www.youtube.com/watch?v=L05ocIQ1Zys

The campaign also spotlights the capabilities of the new Ryzen™ AI 300 Series processors, which enable powerful AI-driven creativity and productivity. et, the core message remains clear; AI is not here to replace human innovation, but to build a future of progress and innovation, alongside it.

“Festive storytelling is always special, because it allows us to tap into emotions that connect deeply with people. With this Durga Puja film, we had the unique opportunity to weave together the beauty of human imperfections with the precision of AI. It is in this coming together of heart and technology that we were able to create something truly extraordinary.”; said Gaurav Arora, Co-founder, Social Panga. 

“At AMD, we believe technology should feel intuitive and humane; enhancing how we create and connect. The Durga Puja campaign 2025 was our way of showing how AI can blend in with our traditions and celebrate that spirit along with us!”; said Mukesh Bajpai, Marketing Head, AMD India.

Durga Puja is celebrated as a tribute to creation itself; from intricate idol-making to the vibrant cultural expressions of art and performance. With this campaign, AMD positions AI not as a tool working in isolation, but as a partner to human imagination.

It’s a message that echoes AMD’s philosophy: Together We Advance.

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Conceptualized by Social Panga, the campaign revolves around highlighting the unmatched capabilities of the AMD Ryzen™ AI Pro Series Processors, emphasizing innovation, speed, and performance  

Mumbai/Bangalore, 16^th December, 2024: AMD, a multinational corporation and technology company has launched its latest campaign, #BusinessesLoveAMD, in the India market. The campaign aims at highlighting the Ryzen™ AI Pro Series Processors ‘ unparalleled speed, performance, and AI capabilities designed for the B2B cohorts of IT teams, Finance teams, and CEOs. 

Keeping office dynamics as the central theme, the DVC followed a storytelling format focusing on everyday challenges of professionals. Giving it a fresh and creative outlook & turning a traditionally mundane topic into an engaging and exciting one. 

The campaign has been done in collaboration with The Yellow Shutter, a renowned production house.

Link to campaign – https://www.instagram.com/p/DDZRw9gt6ix/ 

“At AMD, we are committed to pushing the boundaries of innovation to address real-world challenges businesses face today. The #BusinessesLoveAMD campaign brings this vision to life by highlighting how our Ryzen™ AI Pro Series Processors redefine workplace efficiency and collaboration. By seamlessly integrating speed, AI capabilities, and unmatched performance, this campaign showcases our dedication to empowering businesses to thrive in an ever-changing digital landscape.” said Mukesh Bajpai, Director Marketing, AMD India. 

“We made this film for AMD to connect with the right audience and tackle the right problem.” said Gaurav Arora, Co-Founder, Social Panga. The story is told from the stakeholder’s point of view, aiming to offer a solution that truly resonates. Businesses love AMD because they focus on delivering innovative solutions that address real challenges, and we wanted this film to reflect that. 

 Dilpreet Sandhu, Head of Business, at The Yellow Shutter, says, “The making of this film has been quite a fulfilling journey. A fantastic team effort between AMD, Social Panga and The Yellow Shutter, brought AMD’s #BusinessesLoveAMD campaign to life. With the aim of pushing creative boundaries and delivering a memorable experience for AMD’s audience, we selected a team of equally fun and mainly technology loving individuals, especially our Director, Jeet Lotia, to produce something truly unique!”

As computing needs evolve, AMD continues to lead with groundbreaking advancements with its Ryzen™ AI Pro Series Processors. With the Businesses Love AMD campaign, AMD reinforces its position as a trusted partner for anyone looking to innovate, create, and lead in this digital age.

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