Prime Video is bringing clarity and simplicity back to streaming with improvements to its user experience that will begin to roll out globally today, and will become available to all customers in the coming weeks.

There’s so much to discover on Prime Video, and with these updates, you’ll be able to navigate across our vast entertainment destination with ease. With more personalized recommendations powered by generative AI, you can discover content that is tailored to your individual preferences, allowing you to spend more time watching and less time browsing. Plus, we’re making it easier to quickly identify movies and series that are available at no additional cost to your Prime membership, find new blockbusters to rent, and add or manage add-on subscriptions.

“We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience,” said Kam Keshmiri, Vice President of Design at Prime Video. “With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites, as well as sign-up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login.”

Prime Video offers a large collection of premium programming in a single application across thousands of device types. You can explore a vast array of titles on Prime Video including your favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times to name a few, via Prime Video Channels add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not.

Here are the updates coming to the Prime Video user experience.

1. Content-forward navigation bar & single-click access to titles with the hero rotator

When launching Prime Video, you’ll notice a new navigation bar. Here, you will see purpose-built destinations including “Home,” “Movies,” “TV Shows,” and “Live TV,” as well as active Prime Video Channels add-on subscriptions, allowing you to navigate by content type.

A new “Prime” destination will also be available in the navigation bar, which allows you to browse movies, TV shows available at no additional cost with a Prime membership.

Just below the navigation bar, the hero rotator will showcase content you can watch with a subscription, or rent, as well as a range of promotions including Prime member deals. Plus, you can directly play, rent or subscribe to watch, making it easier to start watching the titles you love.

1. Explore, sign-up and manage add-on subscriptions 

You can now browse, sign-up and manage your active add-on subscriptions directly from the navigation bar. In India., you can explore more than 20 add-on subscriptions by selecting “Subscriptions.” Here, in addition to what you’re already signed up for, you can find new options that are uniquely recommended based on your preferences, previous rentals, and viewing history. Plus, the subscriptions destination will display deals of subscriptions from third-party services, all in one place.

1. Improved recommendations and clarity around the content that’s included with a Prime membership

Personalized recommendations have always been essential to the Prime Video experience. However, improvements to personalization features, which were created with the assistance of Generative AI, will make it easier to find the content that is the most relevant to you.

To power this experience, Prime Video uses Amazon Bedrock, a fully managed AWS service for building and scaling generative AI applications with foundational models, to generate personalized recommendations for customers.

In addition to recommendations, you can browse content by taste and other categories such as “Top 10 in India”. And now, it will be easier than ever to see what is included with a Prime membership and what you may need to pay extra for. Prime and add-on subscription logos, like Lionsgate Play or Crunchyroll, will appear on the hero and title cards of a movie or TV show to help inform you about which subscription the content is coming from. If a title requires additional payment, a yellow shopping bag will be visible.

Plus, Prime Video is utilizing Large Language Models (LLMs) to simplify the synopses for TV Shows and Movies, so you can quickly glance at a title description, rather than having to scroll to decide if it is something you’d want to watch.

1. Simple, intuitive and frictionless streaming 

New animations, smooth page transitions and zoom effects are a few of the enhancements for a frictionless and enjoyable streaming experience you can look forward to.

When using a living room device, video content will play on the hero rotator as you determine what to watch, creating an immersive browsing experience. And on the “Live TV” destination, recommended 24/7 stations will automatically start playing. They will continue to do so as you transition into full screen playback, or exit to browse other stations.

Prime Video has optimized the experience across all devices, including older models, so everyone can enjoy.

And these updates are just the start. At Prime Video, we always innovate on behalf of our customers and will continue to improve the user experience so customers can seamlessly navigate and discover content they’ll love across our vast entertainment destination.

Read more here: https://www.aboutamazon.in/news/entertainment/prime-video-new-features

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The two principal characters of the delightfully askew Gulabo Sitabo are always at loggerheads, but the trait that they share – a selfish love for the crumbling Fatima Mahal, a mansion going to seed rather rapidly – constitutes the spine of the story.

The spare, unshowy treatment of the central conflict, which, as the film progresses, creates room for two other key players with their won sets of vested interests, might appear to be at variance with the comedic spirit of the plot.

With the actors giving the film their all – Amitabh Bachchan’s wizened, hunchbacked, curmudgeonly act is the main propellant – Gulabo Sitabo works even when not much seems to be happening on the screen or the characters are beating about the bush.

The best thing about Gulabo Sitabo, scripted by Juhi Chaturvedi, is that it isn’t trying to be a scream. The humour springs from the language and the manner of its delivery. It won’t have you rolling on the floor. But it will elicit mild chuckles every time Mirza (Bachchan) and Baankey Rastogi (Ayushmann Khurrana) have a go at each other over petty matters that slowly snowball out of control.

Mirza and Baankey won’t cede an inch to each other, but fate has a way of asserting itself. In Mirza’s case, it is represented by his Begum (Farrukh Jafar), who is a decade-and-a-half older than him but is no pushover. For Baankey, who owns an atta chakki in town, destiny takes the form of a few bricks in a wall that give way when he directs a kick at it in the exasperation triggered by a fellow tenant who takes longer than usual in the toilet.

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