India, 12^th November 2025 – Ed-a-Mamma, the sustainable brand for children founded by Alia Bhatt, has launched its Autumn-Winter 2025 collection – a vibrant new range that celebrates the spirit of childhood while staying true to the brand’s deeply rooted commitment to sustainability.

Having expanded into a complete world for little ones and moms-to-be – with thoughtful apparel, toys, bedding and books – Ed-a-Mamma’s latest drop celebrates its roots in planet-first fashion. Each garment is carefully made for comfort, enabling children to explore, play, and embrace everyday adventures, all while staying kind to the planet.

Inspired by forest trails, winter skies, and classroom giggles, the collection introduces playful capsules such as Veggie Wonder, Cuddly Cubs, and Winter Wonderland, designed for infants (0-4 years) and kids (4-14 years).

The range combines thoughtful design with sustainable innovations such as:

• Gentle, natural fabrics
• AZO-free, non-toxic dyes
• GOTS-certified organic cotton for infants
• Plastic-free buttons and nickel-free trims for extra safety
• GRS-certified recycled polyfill jackets, helping divert PET bottles from landfills
• ZDHC-compliant denims, using up to 80% less water
• Vegan, cruelty-free, and 100% recycled sewing threads

“Childhood should be a time of fun, curiosity, and kindness – toward each other and the planet. That’s why I started Ed-a-Mamma, to make it easy for kids to connect with nature and make choices that feel right. Each new launch is a step closer to a world where what they wear, play with, and use every day celebrates them and the Earth. And now, with a new launch just around the corner, we’re excited to take the next step in nurturing little ones from day one,” said Alia Bhatt, founder of Ed-a-Mamma.

Staying true to its mission of raising a generation of ‘Mini Planeteers’, Ed-a-Mamma extends its sustainability commitments beyond garments. Every order comes with a seedball as part of the brand’s #PlantABeej initiative, encouraging families to spend time outdoors and grow something beautiful together. Ed-a-Mamma’s packaging is biodegradable, compostable, and reusable, with bean-shaped FSC-certified tags that double up as bookmarks, while fabric scraps are upcycled into toys, potlis, and playful freebies – ensuring waste is minimized.

The AW’25 Collection is now available at www.edamamma.com and in flagship stores across Mumbai, Pune, Noida, and Bengaluru.

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Bengaluru,  2^nd May 2025 – L’Oréal Paris, the No. 1 Beauty Brand in the World, proudly returns as the official beauty partner of the Festival de Cannes, taking place from 13^th to 24^th May 2025. This year marks the brand’s 28^th consecutive year at the prestigious film festival, celebrating the theme “Lights, Beauty and Action”— a powerful philosophy rooted in confidence, self-worth, and the belief that everyone is inherently deserving.

This milestone year also heralds the debut of acclaimed Indian actor Alia Bhatt at the festival in her role as a Global Ambassador for L’Oréal Paris. She will join longstanding brand ambassador and global icon Aishwarya Rai Bachchan, reaffirming the growing influence of Indian cinema at the global stage. Their participation underscores the ongoing commitment of L’Oréal Paris to represent diverse voices and redefining beauty through inclusivity and empowerment.

Sharing her thoughts ahead of her Cannes debut, Indian actor, producer and entrepreneur Alia Bhatt said, “There’s something absolutely special about firsts — and I’m so excited to make my Festival de Cannes debut this year, an iconic celebration of cinema and self-expression. It is such an honour to represent L’Oréal Paris at the Festival with this year’s theme, ‘Lights, Beauty and Action’.

To me, beauty is about celebrating individuality, confidence and self worth. It’s limitless, it’s unique. I’m proud to stand with a brand that celebrates every woman’s journey and empowers them to shine in their own light.”

Dario Zizzi, General Manager, L’Oréal Paris – India, elaborated on the significance of the event,

“The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue—values that deeply resonate with L’Oréal Paris. As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan whose presence we’ve cherished for over two decades. Alia’s debut not only reflects the rising influence of Indian cinema but also our brand’s enduring commitment to celebrating diverse beauty and empowering women across the world.” 

As part of a strategic collaboration, L’Oréal Paris has partnered with the Indian beauty e-commerce platform Nykaa as its “Beauty Partner” in India this year. Through this partnership, Nykaa is bringing the glamour of Cannes to the Indian consumers by offering exclusive access to iconic Cannes red carpet looks. The viral L’Oréal Paris Plump Ambition Lip Oil exclusively available on Nykaa from 1st May, during the entire Cannes film festival.  

Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “For nearly 30 years, L’Oréal Paris at Cannes has celebrated beauty on a global stage. As their Official Beauty Partner in India, Nykaa is proud to bring this collaboration closer to its 40+ million consumers and 200+ stores—honouring Indian beauty’s global rise and championing every individual who believes they are worth it.”

In addition to its strong Indian representation, L’Oréal Paris will be joined on the red carpet by a distinguished roster of global ambassadors including Eva Longoria, Viola Davis, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio, and Yseult, all of whom embody the brand’s commitment to celebrating, authentic beauty.

Reinforcing its dedication to advancing women in film, L’Oréal Paris will once again present the Lights On Women’s Worth Award, an initiative designed to spotlight and support promising female filmmakers. This award continues to serve as a platform to amplify women’s voices and accelerate their professional journeys within the cinematic industry.

Throughout the festival, the brand will unveil the latest season of beauty at Cannes, led by Harold James, L’Oréal Paris’ newly appointed Global Makeup Creative Director. Alongside a team of 30 internationally renowned beauty artists, James will introduce cutting-edge trends and innovations that define the future of beauty on this global stage.

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Bengaluru, September 5, 2024: L’Oréal Paris, the No.1 beauty brand in the world, has announced Alia Bhatt as new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The award-winning actress, producer and entrepreneur will star in the French beauty brand’s campaigns starting from September 2024.

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The actor RANBIR KAPOOR  turned 38 on Monday and we wish him happy birthday . Ranbir’s sister Riddhima Kapoor Sahni picked several memories from the family album and posted them in the form of a picture collage on Instagram. Some of the photos appear to be from her birthday party and Raksha Bandhan celebrations while others are throwback pictures of the siblings with their parents – late actor Rishi Kapoor and Neetu Kapoor. Sharing the photo collage, Riddhima wrote this for her “baby brother”: “Happiest birthday awesomeness! Love you so much, #mybabybrother #38andfab.

On this special day Alia Bhatt revealed her shy moment with beau Ranbir Kapoor during their first meeting.

Ranbir has happily settled into a relationship with Alia Bhatt. Their romance is growing stronger by the day; they have fit right in with each other’s families and word on the street is that they are planning to take it to the next level soon and get married.

On Ranbir’s birthday, here is some trivia about his first meeting with Alia, more than a decade and a half ago. Did you know that if things had gone differently, they would have been launched together in Sanjay Leela Bhansali’s.

At a award function Ranbir revealed that he even did a photoshoot with Alia for Balika Vadhu, and has been a ‘fan’ of hers since then. He said that he enjoyed her performance in Imtiaz Ali’s Highway and was blown away by her range of emotions.

“I remember that I went to meet my friend and said, ‘She’s like Amitabh Bachchan, she’s such a good actor.’ At such a young age, she is doing such great work, it is quite amazing. I have been a fan of Alia before she became an actor,” Ranbir said.

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Amitabh Bachchan, Akshay Kumar, Anil Kapoor, Alia Bhatt, Ajay Devgn, Shilpa Shetty, Ranveer Singh, Madhuri Dixit and Varun Dhawan were among the celebs who spoke about precautions people need to take in the video made by Rohit Shetty’s production house.

According to reports, 206 cases of coronavirus have been reported in India till Fridy morning.

Actor Kartik Aaryan took to social media to deliver a ‘Pyaar Ka Punchnaama’ style monologue about the importance of social distancing in fighting the coronavirus pandemic. Aaryan was not the only celebrity to talk about being cautious against the pandemic but stood out with his style. The actor, who shot to fame with his monologues, made a fervent appeal to his fans to heed the advice of Prime Minister Narendra Modi, who during an address to the nation on Thursday evening urged people to stay at home.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister’s statement on janta curfew on Sunday. “ I applaud all fellow countrymen who work tirelessly to keep the essential services operational in such extenuating circumstances ..BE ONE, BE SAFE, BE IN PRECAUTION!,” megastar Bachchan tweeted.

“Fellow Indians, Namaskar. A short while ago, Our PM Saab, Modiji, requested all of us to show resolve & restraint in the face of COVID-19. Please also adhere to the Janta Curfew on 22nd March by staying home. Stay Safe @PMOIndia @narendramodi #JantaCurfew,” Ajay Devgn tweeted. “The assuring words & calm demeanor of our leader honourable PM @narendramodi Ji gave me comfort. I pledge to follow your instructions Sir, and my respect to all the silent heroes for their relentless work in public interest,” said Hrithik.

Akshay, whose film Sooryavanshi has been pushed due to the coronavirus scare, also hailed the PM’s speech. “An excellent initiative by PM @narendramodi ji…this Sunday, March 22 from 7 am to 9 pm let’s all join in the #JantaCurfew and show the world we are together in this. #SocialDistancing,” he wrote. “Imp initiative by our Honorable PM @narendramodi with #jantacurfew Self-inflicted Quarantine and Staying at HOME on Sunday, March 22 from 7 AM to 9 PM is a measured and sensible way to protect from this pandemic by not creating panic yet acknowledging the gravity of the situation,” Johar tweeted.

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The Ambanis‘ Ganesh Chaturthi guest-list was headlined by the Bachchans and included celebs such as Aamir Khan, Katrina Kaif,  Karisma Kapoor,  Madhuri Dixit,   Karan Johar,  Kajol,  Vidya Balan,  Kriti Sanon,  Aditi Rao Hydari and others. But mid-way through the festivities, the paparazzi scurried to incessantly pop the flashlights at Alia Bhatt and Ranbir Kapoor, who walked in together. Draped in yellow nine-yards, Alia was absolutely gorgeous in a saree styled with oversized earrings. Ranbir Kapoor, who wore a jacket over kurta and pants, complemented Alia perfectly. 

On Ganesh Chaturthi, the Ambanis hosted a grand puja to celebrate Ganpati’s homecoming on Monday and joining the festivities were Bollywood A-listers, who arrived at their traditional best.

Meanwhile, Abhishek Bachchan was spotted walking in with Amitabh and Jaya Bachchan while Aamir Khan and Madhuri Dixit had a lot to catch up on.Hosts for the night Nita Ambani greeted the guests with daughter Isha. Nita Ambani also adorably posed with future daughter-in-law Radhika Merchant.

Katrina Kaif was stunning in a peach ensemble, which she styled with an embellished cape and belt. And there was some display of sister-hood, courtesy Katrina and sister Isabelle. Aditi Rao Hydari was simply stunning in an embroidered anarkali. Kriti Sanon sparkled her way through the celebrations, turning heads in a sequinned saree. Athiya Shetty greeted the paparazzi with a wave.Meanwhile, no one could beat Karan Johar with his festive fashion pick. Vicky Kaushal is always a happy face. Anil Kapoor, dapper in traditional sherwani, was all smiles for the cameras. Suniel Shetty happily posed with his wife Mana Shetty. Javed Akhtar and his wife Shabana Azmi made a graceful entry. Jackie Shroff – once a bhidu, always a bhidu. Veteran actor Jeetendra was there too. Priyanka Chopra’s brother Siddharth Chopra was also on the guest list.

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Taking to Twitter, Salman Khan wrote, “The film with Sanjay Leela Bhansali is pushed but I will still see you all on Eid, 2020. Insha-Allah!!”

A report in Mumbai Mirror had earlier claimed that Salman will essay the role of a 40 something businessman while Alia will play an actress in her twenties.

Salman had earlier collaborated with Bhansali for one of the most successful films of his career Hum Dil De Chuke Sanam which released in 2000. The film starred Aishwarya Rai Bachchan, who was then in a romantic relationship with the actor.

On the work front, Salman Khan’s latest outing Bharat performed well at the Box Office. The film also starred Katrina Kaif in the lead role.

Alia, however, has Ayan Mukerji’s ‘Brahmastra’ slated for release in summers of 2020. The film also stars Ranbir Kapoor and Amitabh Bachchan. As per reports, love blossomed between Alia and Ranbir on the films’ sets which is one of the reasons that people are excited to watch it.

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