Ajay Devgn’s strong and dependable persona aligns seamlessly with the brand values of performance, reliability, and trust. His association will enhance BGauss’s engagement with customers nationwide, encouraging more consumers to embrace electric scooters as a smart and responsible mobility choice. This collaboration underscores BGauss’s commitment to making sustainable mobility accessible and appealing to everyday commuters.

Expressing his enthusiasm about the partnership, Ajay Devgn stated, “BGauss, an Indian brand, is focused on building world-class electric vehicles, and I’ve associated with them for this meaningful reason. The RUV350 reflects their commitment to quality and innovation and marks a step forward in the journey toward smarter, cleaner mobility.”

Hemant Kabra, Founder and Managing Director of BGauss, added, “At BGauss, we focus on creating practical and reliable electric mobility designed specifically for Indian roads. Our vehicles embody this commitment. Ajay Devgn’s integrity and mass appeal perfectly resonate with our brand ethos, and we believe his partnership will significantly strengthen our reach as we promote sustainable urban mobility.” 

With plans to launch electric cycles and two additional models within the next year, BGauss is set to offer the most diverse range in the EV two-wheeler category. The company is also targeting robust dealership expansion over the next two years to strengthen its retail and service presence pan-India. 

The BGauss RUV 350 is a strong, smart, sturdy and comfortable electric scooter built for city and long distance riding, offering a top speed of 75 km/h and a range of up to 145 km ARAI certified. Powered by a 3500W in-wheel motor and a 3 kWh LFP battery. RUV comes with metal body and has 16 inch alloy wheels along with boot space .Features like a 5-inch TFT display, turn by turn navigation, cruise control, Fall-sense, hill-hold, and regenerative braking make it a stylish, tech-friendly, and comfortable ride.

The latest model of BGauss C12 family comes with a dual tone colour and TFT screen which combines best features of old C12i models like 2500W hub motor, 60 km/h top speed, up to 123 km range and better comfort. Adding a cherry on top, it fancies a 5-inch TFT screen with 2 themes. It has 2.9 kWh battery with advanced lithium cells ensuring reliable performance. It carries features like Cruise control, Reverse mode, Turn by Turn Navigation, Fall-Sense, regenerative braking, CBS offer safety and convenience. It is built for both city and suburban roads, while delivering the best-in-class tech features.

BGauss is supported by prominent investors such as Madhu and Mahaveer Lunawat of Bharat Value Fund and Darshan Patel of Vini Cosmetics.

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This celebrity collaboration is another benchmark in Thermocool’s thrust toward community engagement through an immersive, culturally meaningful narrative. The Thermocool ad with Ajay Devgan is already running on Multiple platforms like Television, streaming on YouTube, and hitting audiences on social media platforms. Moreover, huge hoardings and posters have been placed in major cities of India to ensure maximum exposure. This one-of-a-kind campaign brings together film storytelling and real-world summer relief.

Mr. Tanuj Gupta, Director Sales & Marketing, Thermocool Home Appliances Ltd., said, “We are thrilled to be associated with ‘RAID 2’—a film that talks about courage, integrity, and doing the right thing. These are values that we at Thermocool highly admire and mirror in our products and brand philosophy. Joining forces with a dominant star like Ajay Devgn, who has made a significant mark with his performances and influential presence on screen, also helps our efforts reach and engage with homes all over India.”

He further added, “This partnership also showcases our changing marketing strategy, which is centred around high-recall partnerships and more meaningful audience interaction. From in-cinema branding in Tier 1 and Tier 2 cities of North India to curated content and contests on digital media, we are looking forward to bringing Thermocool closer to the people in a memorable manner.”

Ajay Devgn’s alignment with strong, justice-oriented characters goes well with Thermocool’s commitment to being a strong and effective brand, particularly in the lives of families who crave long-lasting, value-based home solutions.

In the future, Thermocool expects this tie-up with “RAID 2” to not only increase its visibility and market penetration but also create emotional appeal with consumers, triggered by the film’s gripping storyline and nationwide reach.

The post Thermocool Announces Strategic Partnership with Bollywood Blockbuster “RAID 2” for All-India Brand Advertising appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

Amitabh Bachchan, Akshay Kumar, Anil Kapoor, Alia Bhatt, Ajay Devgn, Shilpa Shetty, Ranveer Singh, Madhuri Dixit and Varun Dhawan were among the celebs who spoke about precautions people need to take in the video made by Rohit Shetty’s production house.

According to reports, 206 cases of coronavirus have been reported in India till Fridy morning.

Actor Kartik Aaryan took to social media to deliver a ‘Pyaar Ka Punchnaama’ style monologue about the importance of social distancing in fighting the coronavirus pandemic. Aaryan was not the only celebrity to talk about being cautious against the pandemic but stood out with his style. The actor, who shot to fame with his monologues, made a fervent appeal to his fans to heed the advice of Prime Minister Narendra Modi, who during an address to the nation on Thursday evening urged people to stay at home.

Celebrities such as Amitabh Bachchan, Karan Johar, Akshay Kumar and Hrithik Roshan also took to social media to applaud Prime Minister’s statement on janta curfew on Sunday. “ I applaud all fellow countrymen who work tirelessly to keep the essential services operational in such extenuating circumstances ..BE ONE, BE SAFE, BE IN PRECAUTION!,” megastar Bachchan tweeted.

“Fellow Indians, Namaskar. A short while ago, Our PM Saab, Modiji, requested all of us to show resolve & restraint in the face of COVID-19. Please also adhere to the Janta Curfew on 22nd March by staying home. Stay Safe @PMOIndia @narendramodi #JantaCurfew,” Ajay Devgn tweeted. “The assuring words & calm demeanor of our leader honourable PM @narendramodi Ji gave me comfort. I pledge to follow your instructions Sir, and my respect to all the silent heroes for their relentless work in public interest,” said Hrithik.

Akshay, whose film Sooryavanshi has been pushed due to the coronavirus scare, also hailed the PM’s speech. “An excellent initiative by PM @narendramodi ji…this Sunday, March 22 from 7 am to 9 pm let’s all join in the #JantaCurfew and show the world we are together in this. #SocialDistancing,” he wrote. “Imp initiative by our Honorable PM @narendramodi with #jantacurfew Self-inflicted Quarantine and Staying at HOME on Sunday, March 22 from 7 AM to 9 PM is a measured and sensible way to protect from this pandemic by not creating panic yet acknowledging the gravity of the situation,” Johar tweeted.

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