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		<title>Hitachi Vantara Launches Virtual Storage Platform One Block High End Storage to Power the Next Era of AI and Mission-Critical Workloads</title>
		<link>https://newsmantra.in/hitachi-vantara-launches-virtual-storage-platform-one-block-high-end-storage-to-power-the-next-era-of-ai-and-mission-critical-workloads/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Thu, 20 Nov 2025 07:32:38 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Hitachi]]></category>
		<category><![CDATA[Hitachi Vantara]]></category>
		<category><![CDATA[NVMe block storage]]></category>
		<category><![CDATA[Virtual Storage Platform One]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=73167</guid>

					<description><![CDATA[<p>VSP One Block High End delivers advanced data protection and cyber resilience, providing continuous availability and meeting the latest NIST-certified standards for security and authentication INDIA, Nov. 19, 2025 – Hitachi Vantara, the data storage, infrastructure, and hybrid cloud management subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the launch of Virtual...</p>
<p>The post <a href="https://newsmantra.in/hitachi-vantara-launches-virtual-storage-platform-one-block-high-end-storage-to-power-the-next-era-of-ai-and-mission-critical-workloads/">Hitachi Vantara Launches Virtual Storage Platform One Block High End Storage to Power the Next Era of AI and Mission-Critical Workloads</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p align="center"><i>VSP One Block High End delivers advanced data protection and cyber resilience, providing continuous availability and meeting the latest NIST-certified standards for security and authentication</i></p>
<p><b>INDIA, Nov. 19, 2025 </b>– Hitachi Vantara, the data storage, infrastructure, and hybrid cloud management subsidiary of Hitachi, Ltd. (TSE: 6501), today announced the launch of Virtual Storage Platform One (VSP One) Block High End<b>, </b>a next-generation, all-flash NVMe block storage solution designed to address the demands of most mission-critical business and growing AI workloads. Completing its VSP One data platform strategy, VSP One Block High End delivers performance, scalability, cybersecurity and data resilience, empowering organizations to confidently drive data from insight to impact. With seamless workload consolidation across open systems and mainframe, VSP One simplifies data management operations while delivering enterprise-grade security and sustainability.<b> </b></p>
<p><b>For more information about the VSP One Block High End, please visit: </b>https://www.hitachivantara.<wbr />com/en-us/products/storage-<wbr />platforms/vsp-one-block/high-<wbr />end<b></b></p>
<p>Enterprises today face mounting pressure to modernize their digital core as they navigate the complexities of AI-driven transformation, massive data growth, and real-time analytics. Legacy infrastructure is increasingly unable to keep pace with the performance, resilience, and efficiency required to support business-critical and AI workloads. According to a recent report, over 70% of respondents reported that their current IT infrastructure was inadequately prepared to handle future ML and AI workload demands. As the challenge of managing data has been exacerbated by AI growth, a separate report found more than half (57%) of IT leaders surveyed storing data across on-premises, and private, hybrid, sovereign and public clouds.</p>
<p>From reducing latency in high-performance databases to ensuring uninterrupted access to patient records in healthcare, organizations need data infrastructure that they can trust to run their business. With the ability to scale intelligently, recover rapidly, and deliver insights instantly, VSP One Block High End is built to address these challenges by enabling faster transaction processing, enhanced user experiences, and accelerated data science outcomes, while maintaining security, compliance and operational continuity. As industries enter the era of powering the AI factory, it provides the unified data foundation to help organizations drive enhanced productivity and innovation.</p>
<p><img fetchpriority="high" decoding="async" class="alignright wp-image-73174 " src="https://newsmantra.in/wp-content/uploads/2025/11/Octavian-Tanase-Chief-Product-Officer-Hitachi-Vantara.jpg" alt="Hitachi Vantara Launches Virtual Storage Platform One Block High End Storage" width="303" height="336" srcset="https://newsmantra.in/wp-content/uploads/2025/11/Octavian-Tanase-Chief-Product-Officer-Hitachi-Vantara.jpg 488w, https://newsmantra.in/wp-content/uploads/2025/11/Octavian-Tanase-Chief-Product-Officer-Hitachi-Vantara-271x300.jpg 271w, https://newsmantra.in/wp-content/uploads/2025/11/Octavian-Tanase-Chief-Product-Officer-Hitachi-Vantara-361x400.jpg 361w" sizes="(max-width: 303px) 100vw, 303px" />“What we’re seeing across industries is a tipping point where data infrastructure must evolve or risk holding back innovation,” said <b>Octavian Tanase, chief product officer, Hitachi Vantara</b>. “VSP One Block High End goes beyond performance upgrade; it’s a strategic enabler for enterprises to rethink how they capture, manage, protect, and scale data in the AI era.”<b> </b></p>
<p>VSP One is designed to address the growing complexity of data-driven operations. Built on three foundational pillars, VSP One enables:</p>
<ul type="disc">
<li><b>Secure Resilience</b>: Built-in FIPS 140-3 Level 2 certified protection, with <a name="m_-6612475833505167679_m_4245163932246197171_OLE_LINK2"></a>eight nines of availability, while Hitachi’s Cyber Resilience Guarantee helps achieve near-zero data loss and rapid recovery.</li>
<li><b>Simple Performance and Management</b>: All-flash NVMe architecture, supporting 50 million IOPS with hardware compression acceleration and support for up to 346TB per RU. VSP 360 provides unified data management operations with centralized fleet management, guided automation workflows, and mobile-enabled observability.</li>
<li><b>Sustainable Scalability</b>: Future-proof data infrastructure that features a 4:1 Data Reduction Guarantee and automatically switches CPUs into eco mode during low activity periods, significantly reducing energy consumption and carbon footprint.<b> </b></li>
</ul>
<p>“As our organization accelerates its AI initiatives, the pressure on our existing infrastructure has never been greater,” said<b> Mauro Guzelotto, vice president of cloud services, North America, T-Systems</b>. “The launch of VSP One High End is timely. It’s clear Hitachi Vantara understands that enterprises need more than incremental improvements. We need platforms that can handle exponential data growth, deliver real-time insights, and ensure resilience at scale. This is the kind of innovation that helps us stay competitive and future ready.”<b> </b></p>
<p><b>Enterprise-Grade Cybersecurity and Data Resiliency</b></p>
<p>VSP One Block High End is purpose-built to help enterprises modernize their digital core with a high-performance data platform that simplifies operations and strengthens resilience. VSP One delivers immutable snapshots, automated recovery and anomaly detection powered by CyberSense. With a 100% data availability guarantee and a cyber resilience guarantee that enables clean data recovery in seconds for companies victimized by a ransomware attack, this solution supports continuous operations for mission-critical workloads. VSP One has previously achieved alignment with the U.S. government’s Secure Software Development Framework, which was validated by a third-party and confirmed by CISA, meeting stringent requirements to help protect critical data from security threats.</p>
<p>The solution also delivers enhanced speed and adaptive data reduction that maintains performance even with uncompressible data. The platform supports consolidation of Open Systems (Block, File, Object) and mainframe workloads, scaling up to 12 controllers and 288 x 60TB SSDs, with advanced connectivity including 100G NVMe over transmission control protocol (TCP) and 64G FC.</p>
<p>“As partners, we’re excited about the potential this platform brings to our customers who are preparing for the next wave of AI-driven transformation,” said <b>Bo Reggelsen, director, Enterprise and Datacenter, Codeex A/S</b>. “The architecture, resilience, and scalability of VSP One Block High End position us to deliver future-ready solutions that meet the evolving demands of AI data-intensive workloads.”</p>
<p><b>Enhanced Data Governance and Compliance with VSP 360</b></p>
<p>Unified data management is streamlined through VSP 360, offering integrated fleet-wide management, simple installation, guided workflows, and mobile access. AIOps-powered analytics and observability enable faster decision-making and simplified administrative operations. VSP One is also a cloud-enabled storage platform, supported by leading public clouds including Microsoft Azure, AWS and Google Cloud.</p>
<p>“As enterprises accelerate their adoption of AI and real-time analytics, infrastructure must evolve to support these high-performance, data-intensive environments,” said <b>Ashish <a name="m_-6612475833505167679_m_4245163932246197171__Hlk214268567"></a>Nadkarni, group vice president and general manager, Worldwide Infrastructure Research, IDC</b>. “Hitachi Vantara’s VSP One High End is a strategic response to this shift. Its unified architecture and guaranteed performance are designed to help organizations modernize their digital core while maintaining operational continuity, a critical capability in today’s fast-moving landscape.”</p>
<p>VSP One Block High End will be available globally in early 2026 through Hitachi Vantara and its network of partners. For more information, visit www.hitachivantara.com.</p>
<p><b>Additional Resources</b></p>
<ul type="disc">
<li>Blog: The End of Data Infrastructure as We Know It. And That’s a Good Thing</li>
<li>Webinar: Build Modern AI-Ready Infrastructure Without Starting Over<u></u></li>
<li>Product Brief: Top Ten Reasons Why VSP One Block High End</li>
<li>Solution Overview: Top Reasons Why VSP One for Mainframe</li>
<li>Spec Sheet: VSP One Block Storage Portfolio</li>
<li>Analyst Report: 451 Research: Modernizing Mission Critical Storage</li>
<li>Blog: Growing Our Platform, to Help You Grow Your Business</li>
<li>Website: VSP One for Mainframe</li>
</ul>
<p>The post <a href="https://newsmantra.in/hitachi-vantara-launches-virtual-storage-platform-one-block-high-end-storage-to-power-the-next-era-of-ai-and-mission-critical-workloads/">Hitachi Vantara Launches Virtual Storage Platform One Block High End Storage to Power the Next Era of AI and Mission-Critical Workloads</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>Indian CFOs bet on AI, digital intelligence to transform treasury and future-proof growth: DBS global survey</title>
		<link>https://newsmantra.in/indian-cfos-bet-on-ai-digital-intelligence-to-transform-treasury-and-future-proof-growth-dbs-global-survey/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Wed, 03 Sep 2025 11:51:42 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[DBS global survey]]></category>
		<category><![CDATA[digital intelligence]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=68864</guid>

					<description><![CDATA[<p>·         Nearly 8 in 10 Indian CFOs see Generative AI as key to risk mitigation and smarter treasury operations. ·         Capital cost optimisation and FX stability emerge as top CFO priorities to future-proof growth.  Bengaluru, 03 September 2025 – Companies are starting to plan for the long-term effects of a shifting global landscape,...</p>
<p>The post <a href="https://newsmantra.in/indian-cfos-bet-on-ai-digital-intelligence-to-transform-treasury-and-future-proof-growth-dbs-global-survey/">Indian CFOs bet on AI, digital intelligence to transform treasury and future-proof growth: DBS global survey</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>·         <i>Nearly 8 in 10 Indian CFOs see Generative AI as key to risk mitigation and smarter treasury operations.</i><i></i></p>
<p>·         <i>Capital cost optimisation and FX stability emerge as top CFO priorities to future-proof growth.</i><b> </b></p>
<p><b>Bengaluru, 03 September 2025 – </b>Companies are starting to plan for the long-term effects of a shifting global landscape, even as they brace for continued rate volatility and potential supply chain reconfigurations in the near term. A new DBS report titled New Realities, New Possibilities surveyed 800 finance leaders, including Chief Financial Officers (CFOs) and corporate treasurers, across seven sectors and 14 markets (including 80 from India), showing that businesses are recalibrating their long-term strategies to strengthen financial resilience over the next five years.</p>
<p>To better understand how finance leaders were steering their organisations amidst immediate-term developments, respondents were surveyed in two batches – before and after US trade tariff announcements in April. Findings showed that leveraging data-driven financial intelligence to strengthen decision-making remained a top priority for companies over the next five years, with respondents drawn to data visualisation and security monitoring tools to enhance treasury and finance functions. These tools help leaders navigate uncertainty more effectively with sharper sense-making and better threat anticipation, enabling more accurate cash flow forecasting and proactive capital strategies.</p>
<p><b>Key findings: India</b></p>
<p>·         About 79% of Indian CFOs and treasurers believe that Generative AI and AI-powered tools will help risk mitigation and enhance treasury operations.</p>
<p>·         In India, 80% of businesses affirmed that sustainable trade finance solutions such as green bonds and ESG-linked loans will support green initiatives and compliance with green standards. India’s ESG debt market itself had reached ~USD 56 billion in cumulative Green, Social and Sustainability (GSS) issuance by end-2024, reflecting strong investor appetite.</p>
<p>·         Capital cost optimisation is a high priority for more than two-thirds of Indian businesses, who are proactively strengthening their capital structures to support expansion and financial agility. Bank partners play a critical role in assessing capital mix, identifying refinancing opportunities, and optimising funding costs to ensure long-term financial resilience.</p>
<p>·         Liquidity and FX management has become the second-highest priority for India’s CFOs, highlighting the focus on financial stability and preparedness for long-term growth.</p>
<p><b>Divyesh Dalal, Managing Director and Country Head – Global Transaction Services, Corporate Banking – Financial Institutions and SMEs, DBS Bank India,</b> said “The new reality is increasingly being defined by uncertainty, and within this context a discernible shift is underway for treasury and finance leaders who are not only strategic enablers for their companies, but also managers of business risk. These leaders are assuming enhanced responsibilities as they step up to guide business diversification and linked capital allocation, along with building resilient supply chains while keeping their overall institutional ESG principles in mind. This shift has made the role of a trusted banking partner even more critical as companies look for decision-making support to steer transformation and enable long-term resilience. As a leading Asian transaction bank, DBS is glad to play this role and aid organisational growth during one of the biggest trade re-alignments of our time.”</p>
<p><b>Santanu Mitra, Managing Director &amp; Country Head – Corporate Banking (Large and Midcap), DBS Bank India</b>, added “Businesses are grappling with the confluence of several larger trends which are accelerating simultaneously – the ubiquity of AI, climate change, geopolitical uncertainty and evolving trade complexities. As financial strategists, the treasury function is proactively looking to modernise as it integrates multiple agendas to unlock smarter, more sustainable growth. DBS works closely with our clients, going beyond banking to support them with advisory and customised solutions, backed by our strong Asian connectivity and advanced digitalisation. This report, New Realities, New Possibilities, is aimed at providing meaningful, future-focused insights to increase competitiveness in a rapidly changing macroeconomic environment.”</p>
<p>The survey also assessed how effectively Indian companies are delivering on treasury priorities using DBS’ Strategic Effectiveness Indicator (SEI). This score reflects self-assessed effectiveness across seven dimensions: data-driven intelligence, treasury operations, capital optimisation, working capital, liquidity and FX management, green initiatives, and supply chain reconfiguration. Developed by DBS with EY, the SEI converts CFO and treasurer ratings into an aggregate score, offering a snapshot of strategic effectiveness. The SEI demonstrated that globally most CFOs and treasurers assess themselves to be strategically effective about 64% of the time, while for India, the score stood at about 68.</p>
<p>New Realities, New Possibilities is the third iteration of DBS’ ongoing thought leadership series tailored for treasury and finance professionals and builds on the findings of earlier reports. Each report aims to give finance leaders a deeper understanding of the evolving demands on treasury and finance teams, and how companies might capture opportunities amid these shifts.</p>
<p>The post <a href="https://newsmantra.in/indian-cfos-bet-on-ai-digital-intelligence-to-transform-treasury-and-future-proof-growth-dbs-global-survey/">Indian CFOs bet on AI, digital intelligence to transform treasury and future-proof growth: DBS global survey</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>AI is reshaping the work of accountants as automation offers greater opportunities and responsibilities</title>
		<link>https://newsmantra.in/ai-is-reshaping-the-work-of-accountants-as-automation-offers-greater-opportunities-and-responsibilities/</link>
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		<pubDate>Mon, 14 Jul 2025 10:12:06 +0000</pubDate>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[ACCA]]></category>
		<category><![CDATA[accountancy]]></category>
		<category><![CDATA[Accountants]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[automation]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=65831</guid>

					<description><![CDATA[<p>Accountants can thrive in an artificial intelligence-dominated workplace just as they have done in other tech revolutions Bengaluru, July 14, 2025: AI will reshape the accountancy profession by changing how tasks are completed at all levels. Leading global accountancy body, ACCA (the Association of Chartered Certified Accountants) says that as...</p>
<p>The post <a href="https://newsmantra.in/ai-is-reshaping-the-work-of-accountants-as-automation-offers-greater-opportunities-and-responsibilities/">AI is reshaping the work of accountants as automation offers greater opportunities and responsibilities</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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										<content:encoded><![CDATA[<p align="center"><i>Accountants can thrive in an artificial intelligence-dominated workplace just as they have done in other tech revolutions</i></p>
<p><strong>Bengaluru, July 14, 2025:</strong> AI will reshape the accountancy profession by changing how tasks are completed at all levels. Leading global accountancy body, ACCA (the Association of Chartered Certified Accountants) says that as AI becomes more commonplace, new responsibilities and tasks will emerge for finance teams as they focus on improving controls and specifying the desired information outcomes from machine use.</p>
<p>New roles are also expected to support activities ensuring AI systems remain accurate and compliant with professional standards and regulations.</p>
<p>ACCA’s latest AI Monitor report explores how the gradual integration of AI over comings years is likely to change how accountants work and deliver value from the automation of repetitive tasks to increased knowledge support for decision making. The report points out that while AI can help make processes more efficient, human intervention needs to be retained at critical junctures. Ultimately, the integration of AI needs to reflect the fact that trust remains a fundamentally social concept built on human interaction, transparency, and oversight. And the future of accounting will involve navigating tensions between efficiency and human judgement, automation and control.</p>
<p><b>Md. Sajid Khan, Director – India at ACCA, said:</b> ‘Professionals who can embrace uncertainty, develop strong judgement skills, and continuously adapt their expertise will thrive even as specific tasks change or become automated.’</p>
<p>‘It should be remembered that over the decades accountancy has prospered by its intelligent and enthusiastic adoption of the latest technology.’</p>
<p>The report sets out four key work trends that AI will drive for accountants:</p>
<p>·         A contraction in routine processing;</p>
<p>·         An expansion in strategic and advisory decision-making;</p>
<p>·         An evolution of mid-level roles to incorporate more judgement and client interaction; and</p>
<p>·         New responsibilities at the intersection of accounting, technology and strategy.</p>
<p>The future that is unfolding isn&#8217;t one where finance and accounting professionals are replaced – but one where their responsibilities will change. Success in this transition depends on making clear assessments of where AI will add value, establishing clear policies and governance in use, and the cultivation of skills that complement technical capabilities.</p>
<p>ACCA expects that coming years will see organisations develop more integrated workflows based on the principle that AI adoption is not just about distinguishing high versus low-value activities – but focusing on outcomes, quality and value.</p>
<p>Alistair Brisbourne, Head of Technology Research, ACCA said: ‘Only a minority of finance and accounting teams have implemented AI solutions – but these resources are widely available, and organisations are reviewing opportunities and workforce needs.</p>
<p>‘AI adoption is expected to accelerate in coming years, especially as our data shows investment on AI initiatives is increasing, and widespread cloud adoption provides a crucial foundation for AI implementation.’</p>
<p>The profession is still in the invention and adoption stage of AI, as demonstrated by investment data and current adoption/usage statistics. And the profession is embracing the learning and employment challenge offered by AI as shown by the recently announced changes to the ACCA Qualification which embraces emerging advances in technology and sustainability.</p>
<p>The report adds that widescale use of a general-purpose technology, like AI, may take longer than anticipated.</p>
<p>The post <a href="https://newsmantra.in/ai-is-reshaping-the-work-of-accountants-as-automation-offers-greater-opportunities-and-responsibilities/">AI is reshaping the work of accountants as automation offers greater opportunities and responsibilities</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>PR Society Delhi Conducts Webinar on AI’s Transformative Role in Public Relations and Corporate Communications</title>
		<link>https://newsmantra.in/pr-society-delhi-conducts-webinar-on-ais-transformative-role-in-public-relations-and-corporate-communications/</link>
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		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Tue, 08 Jul 2025 11:06:40 +0000</pubDate>
				<category><![CDATA[News Mantra: Exclusive]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[artificial intelligence]]></category>
		<category><![CDATA[Mr. G.S. Bawa]]></category>
		<category><![CDATA[PR professional]]></category>
		<category><![CDATA[PR Society Delhi]]></category>
		<category><![CDATA[PRSD]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=65371</guid>

					<description><![CDATA[<p>New Delhi, July 7, 2025 – The Public Relations Society, Delhi (PRSD), under its flagship “Samvad Series,” successfully hosted a thought-provoking webinar on the transformative role of Artificial Intelligence (AI) in public relations (PR) and corporate communication. The engaging session was moderated by veteran PR professional Mr. G.S. Bawa and...</p>
<p>The post <a href="https://newsmantra.in/pr-society-delhi-conducts-webinar-on-ais-transformative-role-in-public-relations-and-corporate-communications/">PR Society Delhi Conducts Webinar on AI’s Transformative Role in Public Relations and Corporate Communications</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p style="font-weight: 400;"><strong><em>New Delhi, July 7, 2025 – The Public Relations Society, Delhi (PRSD), under its flagship “Samvad Series,” successfully hosted a thought-provoking webinar on the transformative role of Artificial Intelligence (AI) in public relations (PR) and corporate communication.</em></strong></p>
<p style="font-weight: 400;">The engaging session was moderated by veteran PR professional Mr. G.S. Bawa and featured AI consultant Mr. Rizwan Ahsan and communication expert Mr. Irfan Rashid. Drawing a diverse audience from government, corporate, and academic sectors, the event highlighted how AI is reshaping PR practices—from content creation and brand monitoring to strategic storytelling.</p>
<p style="font-weight: 400;">Mr. Rizwan Ahsan opened the discussion with a comprehensive overview of AI’s evolution, explaining concepts from neural networks to deep learning. He elaborated on how AI is revolutionizing communication by enabling real-time insights, enhancing message precision, and fostering data-informed decision-making. Emphasizing the importance of ethical boundaries, he stated that AI should augment—not replace—human-led communication, especially where empathy and context are essential.</p>
<p style="font-weight: 400;">Mr. Irfan Rashid provided practical demonstrations of AI tools like ChatGPT and Microsoft Co-Pilot. Sharing insights from his work at REC Limited, he illustrated how AI is being used for headline creation, social media sentiment analysis, and crisis communication management. He stressed the importance of prompt engineering, rigorous fact-checking, and ethical oversight in AI-generated content. He also highlighted the current gaps in AI tool adoption within public sector units and advocated for greater institutional support.</p>
<p style="font-weight: 400;">A key highlight of the webinar was the nuanced discussion on AI’s impact on employment. Dispelling fears of job loss, both speakers emphasized that AI will automate routine tasks, thereby enabling professionals to focus more on strategic, analytical, and creative functions. They underscored the importance of domain expertise in effectively leveraging AI, particularly for smaller teams and growing organizations.Shri Vipin Kharbanda, Vice Chairman of the PR Society Delhi, summarized the proceedings and delivered the vote of thanks.</p>
<p style="font-weight: 400;">In line with its commitment to professional development, PRSD announced plans to organize a physical workshop for hands-on AI training and initiate monthly technical sessions aimed at bridging generational skill gaps within the industry.</p>
<p style="font-weight: 400;">Participants widely appreciated the session’s practical insights, ethical grounding, and forward-looking perspective. The webinar marks a significant milestone in PRSD’s ongoing efforts to equip communication professionals with the skills needed for an AI-powered future.</p>
<p>The post <a href="https://newsmantra.in/pr-society-delhi-conducts-webinar-on-ais-transformative-role-in-public-relations-and-corporate-communications/">PR Society Delhi Conducts Webinar on AI’s Transformative Role in Public Relations and Corporate Communications</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>How to Remove Adult Deepfake Content from Google Search Results: A Step-by-Step Guide</title>
		<link>https://newsmantra.in/how-to-remove-adult-deepfake-content-from-google-search-results-a-step-by-step-guide/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Mon, 12 Aug 2024 12:03:39 +0000</pubDate>
				<category><![CDATA[News Mantra: Exclusive]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[deepfake]]></category>
		<category><![CDATA[google]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=42800</guid>

					<description><![CDATA[<p>With the increasing prevalence of AI-generated content, deepfakes—particularly nonconsensual adult material—have become a significant concern. Manipulated images and videos can cause serious harm, prompting Google to introduce a powerful new tool that allows individuals to take control and request the removal of such damaging content from search results. Here’s a...</p>
<p>The post <a href="https://newsmantra.in/how-to-remove-adult-deepfake-content-from-google-search-results-a-step-by-step-guide/">How to Remove Adult Deepfake Content from Google Search Results: A Step-by-Step Guide</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>With the increasing prevalence of AI-generated content, deepfakes—particularly nonconsensual adult material—have become a significant concern. Manipulated images and videos can cause serious harm, prompting Google to introduce a powerful new tool that allows individuals to take control and request the removal of such damaging content from search results.</p>
<p>Here’s a step-by-step guide on how to use this tool to remove adult deepfake content from Google Search results.<strong><br />
</strong></p>
<p><strong>Step-by-Step Guide to Removing Adult Deepfake Content from Google Search Results</strong></p>
<ol>
<li><strong>Document the Content</strong>
<ul>
<li>Take screenshots or note down the URLs of the search results showing the deepfake content. This documentation is crucial for reporting.</li>
</ul>
</li>
<li><strong>Check Google&#8217;s Content Removal Policies</strong>
<ul>
<li>Visit Google&#8217;s Removal Policies to understand what types of content Google will remove. Confirm that your situation falls under their policy for non-consensual explicit content.</li>
</ul>
</li>
<li><strong>Use Google’s Content Removal Tool</strong>
<ul>
<li>Go to the Google Content Removal Tool and select the appropriate options for reporting the non-consensual explicit content.</li>
<li>Fill in the required details, including URLs of the deepfake content and search results. Attach any documentation if needed.</li>
</ul>
</li>
<li><strong>Submit a Legal Request</strong>
<ul>
<li>If necessary, submit a legal request through Google&#8217;s Legal Removal Requests. Choose &#8220;Report a violation of your rights&#8221; and then &#8220;Non-consensual explicit imagery.&#8221;</li>
<li>Provide as much detail as possible to strengthen your case.</li>
</ul>
</li>
<li><strong>Monitor the Progress</strong>
<ul>
<li>Google will review your request, which may take some time. They may contact you for additional information. Regularly check the status of your removal request using the same tool.</li>
</ul>
</li>
<li><strong>Request Removal from the Hosting Site</strong>
<ul>
<li>While waiting for Google, contact the website hosting the deepfake content and request removal. Many websites have procedures for reporting non-consensual explicit content.</li>
</ul>
</li>
<li><strong>Set Up Alerts</strong>
<ul>
<li>To catch any future instances of deepfake content, set up Google Alerts with your name or any identifying terms so you can act quickly if similar content reappears.</li>
</ul>
</li>
<li><strong>Consider Legal Action</strong>
<ul>
<li>If the content is not removed, consult a lawyer who specializes in internet law for additional steps, including potential legal action against those responsible for creating or distributing the deepfake.</li>
</ul>
</li>
<li><strong>Review the Outcome</strong>
<ul>
<li>Once Google has processed your request, review the search results to ensure the content has been removed.</li>
</ul>
</li>
<li><strong>Seek Support</strong>
<ul>
<li>Dealing with such situations can be distressing. Consider seeking support from trusted friends, family, or professional counselors.</li>
</ul>
</li>
</ol>
<p>The post <a href="https://newsmantra.in/how-to-remove-adult-deepfake-content-from-google-search-results-a-step-by-step-guide/">How to Remove Adult Deepfake Content from Google Search Results: A Step-by-Step Guide</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>75% of industry leaders strongly believe responsible AI can significantly improve decision-making and governance – Primus Partners Report</title>
		<link>https://newsmantra.in/75-of-industry-leaders-strongly-believe-responsible-ai-can-significantly-improve-decision-making-and-governance-primus-partners-report/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Mon, 05 Aug 2024 09:30:54 +0000</pubDate>
				<category><![CDATA[Corporate Press Release]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[decision-making and governance]]></category>
		<category><![CDATA[Primus Partners Report]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=42156</guid>

					<description><![CDATA[<p>75% of industry leaders strongly believe responsible AI can significantly improve decision-making and governance – Primus Partners Report</p>
<p>The post <a href="https://newsmantra.in/75-of-industry-leaders-strongly-believe-responsible-ai-can-significantly-improve-decision-making-and-governance-primus-partners-report/">75% of industry leaders strongly believe responsible AI can significantly improve decision-making and governance – Primus Partners Report</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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										<content:encoded><![CDATA[<p>&nbsp;</p>
<ul>
<li><strong><em>73% support establishing a dedicated AI Governance and Ethics Board within the corporate structure to oversee responsible AI practices</em></strong></li>
<li><strong><em>78% emphasize the need for ongoing skill development and training to keep pace with AI advancements</em></strong></li>
</ul>
<p><strong> </strong><strong>Bengaluru, 05 August 2024:</strong> Primus Partners today released an influential report titled ‘<em>Responsible by Design: Industry&#8217;s Perspective on India’s AI Framework</em>’, presenting a detailed study of the responsible and ethical AI ecosystem in India from the industry lens. The report advocates ethical, transparent, and accountable AI practices while outlining possible enforcement mechanisms for AI regulations in India.</p>
<p>The report offers an in-depth analysis of India’s current AI landscape and focuses on critical aspects of responsible AI development and governance. The study comes at a crucial time as India positions itself at the forefront of global AI innovation while addressing the ethical challenges posed by rapid technological advancement.</p>
<p><strong>Devroop Dhar, Co-Founder and Managing Director, Primus Partners</strong>, stressed the importance of responsible AI development: <em>“India’s current AI landscape reflects a segment full of opportunities. As we journey towards becoming a trillion-dollar digital economy, we must adopt a balanced approach to AI governance. This involves leveraging AI for its economic benefits while ensuring robust regulatory frameworks that can prevent or curb risks such as deepfakes by promoting ethical standards. As AI’s influence is driving significant advancements and efficiencies across diverse industries worldwide, responsible use of AI should be a shared global priority.” </em></p>
<p>Based on insights from industry leaders and domain experts across India, the report stresses the potential for AI to contribute up to 10% to India’s GDP by 2025 <em>if governed responsibly</em>. It highlights the challenges of data quality and availability (which include data scarcity, biases in datasets, and the complexities of data preparation and cleaning), noting that 76% of the industry views these as their top concerns in AI deployment. It also emphasizes that 61% of the industry prioritizes privacy and security, including threats posed by deepfakes, as a crucial principle-based element in safe AI deployment.</p>
<p>Other key findings from the report include:</p>
<ul>
<li>53% of respondents believe that AI systems should be designed to be transparent and explainable to ensure trust and accountability</li>
<li>Over 78% emphasize the need for ongoing skill development and training to keep pace with AI advancements</li>
<li>51% of surveyed industry leaders prefer a hybrid regulatory approach combining traditional frameworks with adaptive guidelines</li>
<li>47.3% believe that over-regulation and over-compliance if put in place, can become a deterrent to AI’s growth</li>
<li>67.6% of the industry believes that more PPP engagements are required in critical sectors such as health and education</li>
<li>78% of the industry views that accelerating the Ethical AI Ecosystem in India necessitates operational requisites like continuous skill development and training and Structural Realignment in core AI organizations</li>
<li>89% of the industry believes that specific regulations are essential to ensure ethical practices, accountability, and transparency in AI development and deployment</li>
</ul>
<p>The report encompasses strategic actionable recommendations for establishing a robust framework that supports innovation while addressing the ethical challenges posed by AI. It calls for a collaborative approach between the government and the private sector to develop standards and practices that ensure AI benefits all segments of society. Additionally, the report underscores the importance of continuous learning, capacity building, voluntary product iterations and responsible adoption, and educating consumers or end-users in shaping an AI landscape that is both innovative and responsible.</p>
<p>The post <a href="https://newsmantra.in/75-of-industry-leaders-strongly-believe-responsible-ai-can-significantly-improve-decision-making-and-governance-primus-partners-report/">75% of industry leaders strongly believe responsible AI can significantly improve decision-making and governance – Primus Partners Report</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>Newton School of Technology Opens First Round of Admission for B.Tech in Computer Science and Artificial Intelligence for Class of 2024</title>
		<link>https://newsmantra.in/newton-school-of-technology-opens-first-round-of-admission-for-b-tech-in-computer-science-and-artificial-intelligence-for-class-of-2024/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Wed, 03 Jan 2024 06:47:41 +0000</pubDate>
				<category><![CDATA[Research and Education]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[cbse]]></category>
		<category><![CDATA[Delhi-NCR]]></category>
		<category><![CDATA[JEE]]></category>
		<category><![CDATA[KVPY]]></category>
		<category><![CDATA[MNC]]></category>
		<category><![CDATA[NSAT]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=34327</guid>

					<description><![CDATA[<p>Bengaluru, Karnataka, India Following the tremendous success of the inaugural cohort of the on-campus Bachelor of Technology in Computer Science and Artificial Intelligence program, Newton School of Technology, in collaboration with Rishihood University, is now accepting applications for the online entrance exam NSAT (Newton Scholastic Aptitude Test) for the batch...</p>
<p>The post <a href="https://newsmantra.in/newton-school-of-technology-opens-first-round-of-admission-for-b-tech-in-computer-science-and-artificial-intelligence-for-class-of-2024/">Newton School of Technology Opens First Round of Admission for B.Tech in Computer Science and Artificial Intelligence for Class of 2024</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><b>Bengaluru, Karnataka, India</b></p>
<div class="toronto padding0">
<p>Following the tremendous success of the inaugural cohort of the on-campus Bachelor of Technology in Computer Science and Artificial Intelligence program, Newton School of Technology, in collaboration with Rishihood University, is now accepting applications for the online entrance exam NSAT (Newton Scholastic Aptitude Test) for the batch of 2024. Beginning December 22, students from across the country who have secured more than 50% in their Higher Secondary School exams in 2022, 2023 or 2024- from a recognised board can apply for a B.Tech. in Computer Science and Artificial Intelligence here.</p>
<p>The key features of the program include:</p>
<ul>
<li>The residential UG program at Rishihood University includes a 6-month guaranteed internship with stipend.</li>
<li>1800+ hiring partners, including top MNCs and leading startups, a network of 3000+ alumni working in top companies with a Rs. 5-40 LPA placement package.</li>
<li>Students get a personal MacBook during the program to ensure they have the best resources to excel in their studies.</li>
<li>Up to 100% scholarship based on merit, NSAT Top scorers from early intake round get a chance to avail additional scholarship on the first-year tuition fees</li>
<li>Young Women Scholarship for female candidates for all 4 years</li>
<li>Learn from international faculty from MIT, Duke University and tech leaders from Amazon, Google, and more.</li>
<li>Go on international study trips and attend funded conferences in Singapore, and Silicon Valley, to name a few.</li>
</ul>
<p>Through the early intake round, applicants can avail a bunch of scholarships and increase their chances of admissions. Based on NSAT, Interview scores, JEE, CBSE, KVPY and Olympiads performance, students can avail up to 100% merit-based scholarships for tuition fees. To encourage more students to achieve their academic goals the programme additionally offers higher scholarship on tuition fee for female students across all 4 years. The meticulously curated curriculum of the course is designed to empower individuals to think critically, solve complex problems and thrive in the fast-paced tech first environment ensuring success in the industry. With 2000+ hiring partners, Newton School of Technology (NST) offers students with placement assistance and 6-month industry relevant internships to have practical experience with top-tier companies. Newton School has 3000+ alumni working in top companies with a Rs. 5-40 LPA placement package.</p>
<p>Located in Delhi NCR, the course offers students opportunities for global exposure with funded international study trips and conferences, classes from international faculty from MIT, Duke University and tech leaders from Amazon, Google, and more. NST students have qualified for ICPC (International Collegiate Programming Contest) regionals &#8211; world’s most sought after student coding competition &#8211; under the mentorship of industry experts, just in their first semester, outperforming India’s top colleges. The course also offers students the opportunity to pitch their start-up ideas directly to venture capitalists and stand a chance to raise funds with an added advantage of a Rs. 1 cr start-up fund available to the students.</p>
<p>One of the students enrolled in the program <strong>Murali Madhav </strong>said, “<em>I am excited to be visiting National Technical University, Singapore, and grateful for the opportunity that Newton School of Technology has provided me. The global exposure of interacting with founders and fellow students across the globe has helped me deep dive </em><em>into the latest technology with inputs and insights from industry experts. The tech integrated programme played a major role in supporting me score the 1<sup>st</sup> rank in IEEE Haryana, opening a plethora of opportunities in the future.”</em></p>
<p><strong>Siddharth Maheshwari, Co-founder, Newton School </strong>said, <em>“</em><em>At NST, we’re bringing the future of tech education to life.</em> <em>Our eight-semester curriculum is designed to evolve and is constantly updated to integrate the latest in Computer Science and AI.</em> <em>This proactive approach keeps us and our students at the forefront of technological advancements, transforming them into nimble, forward-thinking problem-solvers. With fresh batch of students starting the course we look forward to equipping them with the skills and knowledge to tackle real-world challenges and become future tech leaders.”</em></p>
<p>In the first and second years, students focus on programming fundamentals, data structures and algorithms, web development, and foundational software engineering. The third-year advances into intricate user research and growth strategy, mathematics for AI, machine learning, and NLP. The final year centers on entrepreneurship- building start-ups, leading teams, and comprehensive understanding of the start-up environment, preparing students as future tech leaders.</p>
</div>
<p>The post <a href="https://newsmantra.in/newton-school-of-technology-opens-first-round-of-admission-for-b-tech-in-computer-science-and-artificial-intelligence-for-class-of-2024/">Newton School of Technology Opens First Round of Admission for B.Tech in Computer Science and Artificial Intelligence for Class of 2024</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>AI Can Never Match Human Ingenuity in Advertisement: Shri Vikram Sahay, Jt. Secy., Ministry of I&#038;B at MarCon 2023</title>
		<link>https://newsmantra.in/ai-can-never-match-human-ingenuity-in-advertisement-shri-vikram-sahay-jt-secy-ministry-of-ib-at-marcon-2023/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Thu, 23 Nov 2023 03:56:58 +0000</pubDate>
				<category><![CDATA[Govt. Mantra]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Chatgpt]]></category>
		<category><![CDATA[GOVERNMENT]]></category>
		<category><![CDATA[MarCon]]></category>
		<category><![CDATA[Ministry of I&B]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=32542</guid>

					<description><![CDATA[<p>Mumbai, Maharashtra, India “Remember that advertisement is all about making a product or a service unique. Even the best of the software like ChatGPT will never offer that uniqueness. So, do not feel discouraged by them as they often compromise the quality of the advertisements,” said Shri Vikram Sahay, Joint Secretary,...</p>
<p>The post <a href="https://newsmantra.in/ai-can-never-match-human-ingenuity-in-advertisement-shri-vikram-sahay-jt-secy-ministry-of-ib-at-marcon-2023/">AI Can Never Match Human Ingenuity in Advertisement: Shri Vikram Sahay, Jt. Secy., Ministry of I&#038;B at MarCon 2023</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><b>Mumbai, Maharashtra, India</b></p>
<div class="toronto padding0">
<p>“<em>Remember that advertisement is all about making a product or a service unique. Even the best of the software like ChatGPT will never offer that uniqueness. So, do not feel discouraged by them as they often compromise the quality of the advertisements</em>,” said <strong>Shri Vikram Sahay, Joint Secretary, Ministry of Information and Broadcasting, Government of India</strong>, while delivering his keynote address at the 19<sup>th</sup> edition of the Marketing Conclave (MarCon), organised by the <strong>Internet and Mobile Association of India (IAMAI)</strong> on November 22, 2023, in Mumbai.</p>
<p>This year MarCon explored, through 30 sessions, across four tracks, the theme of “Tomorrow’s Canvas: Tech and the Art of Marketing”. The conference was co-powered by Whistle Feed.</p>
<p>&nbsp;</p>
<p>Addressing the conference’s theme topic, Shri Sahay delved into the dynamic intersection of technology and marketing, shedding light on innovative strategies to navigate the evolving landscape of digital advertising.</p>
<p>&nbsp;</p>
<p>In his keynote Shri Sahay also dwelt on advertising regulatory practices and underlined the importance of ethical marketing. “<em>Today, we have certain regulatory practices and guidelines that protect us from misleading ads, especially in education and healthcare. We must stay away from such unethical practices</em>,” he said.</p>
<p>&nbsp;</p>
<p>MarCon 2023 brought together on one platform more than 65 industry captains and subject stalwarts to explore the theme subject 360 degrees. Over 350+ agencies, 500+ leading brands and 1500 delegates took part in the conference.</p>
<p>&nbsp;</p>
<p>Speaking on unified measurement for digital platforms, <strong>Gulshan Verma, CEO of Jio Ads</strong> explained, “<em>Fundamentally, measurement is the backbone of business, translating into vital components such as your business metrics, engagement metrics, and sales figures. What further adds to this process is the perception of your brand. Introducing unified measurement transforms the landscape, where context makes all the difference. Online and physical touch points make it challenging to analyse or even apply unified measurement. Unification will happen if we are able to link business numbers and other tangibles to arrive at some sort of numeric unification or one scale of measurement for digital platforms</em>.”</p>
<p>&nbsp;</p>
<p>Talking on changing tech allowing new age marketers to connect with ‘<strong>BHARAT’, MVS Murthy, CMO Federal Bank</strong>, said, “<em>AI does not have an emotional quotient hence it cannot be sensitive towards human emotions. Only humans can understand the subtle sensitivities of any matter. While targeting Bharat, it&#8217;s important we understand and acknowledge these nuances and think regional and vernacular first, it&#8217;s a human emotion, we think in our mother tongue and then speak in English or any other language</em>.”</p>
<p>&nbsp;</p>
<p>Among other prominent speakers at the conclave were Tushar Vyas, President, Group M South Asia; Gaurav Verma, Vice President, Games 24 x 7; Arun Srinivas, Director &amp; Head of Ads Business, Meta; Ranjana Mangla, Sr VP and Head of Ad Revenue, Sony Pictures Network Ltd; Sanket Narkar, Head of Marketing, Physics Wallah, and Shoumyan Biswas, Chief Marketing Officer, Tata Digital.</p>
<p>&nbsp;</p>
<p>Results of the second edition of the prestigious Digital Native Brands Awards (DNBA) were announced at a gala ceremony at MarCon today. This year there were over 150 entries for DNBA, which were distributed in 19 categories. The Awards celebrate and honour businesses and brands that have harnessed the power of digital technology, epitomize the spirit of digital entrepreneurship, and leverage technology as a core driver of their success. The Best DNB Woman Entrepreneur of The Year Award went to Ghazal Alagh, Honasa Consumer Pvt Ltd (Mamaearth) and the Best Digital Native Brand Entrepreneur Award was bagged by Manish Chowdhary, WOW Skin Science.</p>
</div>
<p>The post <a href="https://newsmantra.in/ai-can-never-match-human-ingenuity-in-advertisement-shri-vikram-sahay-jt-secy-ministry-of-ib-at-marcon-2023/">AI Can Never Match Human Ingenuity in Advertisement: Shri Vikram Sahay, Jt. Secy., Ministry of I&#038;B at MarCon 2023</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>How we can use AI for content marketing  responsibly?</title>
		<link>https://newsmantra.in/how-we-can-use-ai-for-content-marketing-responsibly/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Thu, 05 Oct 2023 07:52:46 +0000</pubDate>
				<category><![CDATA[PSU Mantra]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Public Relations]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=30339</guid>

					<description><![CDATA[<p>Ms Riddhi Sharma , CEO &#38; Founder of Content Marketing Agency and noted Content Strategist for Leaders engaged in  Building Project Sakhi For Women recently participated in   the knowledge sharing session  at Global Communication Conclave organised by the Public Relations Council of India  and Public Relations Society , Delhi  on...</p>
<p>The post <a href="https://newsmantra.in/how-we-can-use-ai-for-content-marketing-responsibly/">How we can use AI for content marketing  responsibly?</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Ms Riddhi Sharma , CEO &amp; Founder of Content Marketing Agency and noted Content Strategist for Leaders engaged in  Building Project Sakhi For Women recently participated in   the knowledge sharing session  at Global Communication Conclave organised by the Public Relations Council of India  and Public Relations Society , Delhi  on &#8221; How do you maintain the human element in the rapidly growing world of AI &#8221; , where in  Pritesh Chothani, Sanjeev Handa, Feba Varghese, and Aakansha  Jain were also participated as a panelist . The panel discussion was an engaging and interactive session that provided a unique perspective on the importance of preserving the human touch in the  rapidly expanding realm of AI-driven businesses.</p>
<p>I got to share my bit on how we are using AI for content marketing and discussed with fellow panelists on how we can use it responsibly. The idea of AI changing the speed of things resonated with most of us. However, the need for &#8216;responsible&#8217; AI was felt too. The onus of the same lies on us to make sure that we do not forget our human values while building new tech and not let our biases creep into it either.</p>
<p>Pritesh Chothani , an inspiring business leader, and an enthusiastic person with several stories up his sleeve. Currently, he is building an amazing app &#8211; HiVoco play, which not only keeps your child engaged but also teaches them mental and emotional wellbeing. His passion for creating a safe space for kids is commendable.</p>
<p>Sanjeev Handa an accomplished entrepreneur who has over 27 years of expertise in marketing and communications. A gentleman and a very inspiring person &#8211; there’s a lot that I could learn from him and his illustrious career. I admire him for his humility and enjoyed our interaction before the event too.</p>
<p>Feba Varghese, a dynamic person with over 12 years of experience leading and directing sales teams. The revolution her company &#8216;Skribe&#8217; is bringing for PR and communications is commendable. I look forward to collaborate. The first one to meet and I feel she is changing the way the business of PR is perceived in the country at the moment.</p>
<p>Akanksha Jain &#8211; The young and dynamic moderator of our panel is quick-witted, sharp and a perfect example of beauty with brains. Her passion is almost contagious. A fantastic speaker and super inspiring with her journey.</p>
<p>All the panelist discussed how even though AI has catalysed a lot of grunt work, the final touch of emotion, is at the end of the person who’s working from behind the screen.</p>
<p>The post <a href="https://newsmantra.in/how-we-can-use-ai-for-content-marketing-responsibly/">How we can use AI for content marketing  responsibly?</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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		<title>Air India New Branding will have Maharaja But Not as Mascot</title>
		<link>https://newsmantra.in/air-india-new-branding-will-have-maharaja-but-not-as-mascot/</link>
		
		<dc:creator><![CDATA[Newsmantra]]></dc:creator>
		<pubDate>Mon, 07 Aug 2023 14:33:30 +0000</pubDate>
				<category><![CDATA[PSU Mantra]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[AIR INDIA]]></category>
		<category><![CDATA[Indian advertising]]></category>
		<guid isPermaLink="false">https://newsmantra.in/?p=27374</guid>

					<description><![CDATA[<p>Tata-owned Air India (AI) Maharaja is a significant heritage of Indian advertising, an enduring symbol that has left an indelible mark. Conceived by Air India executive Bobby Kooka in 1946, this endearing mascot has long embodied India’s renowned hospitality. AI might consider retiring the Maharaja as part of its ongoing...</p>
<p>The post <a href="https://newsmantra.in/air-india-new-branding-will-have-maharaja-but-not-as-mascot/">Air India New Branding will have Maharaja But Not as Mascot</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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										<content:encoded><![CDATA[<p><span style="font-family: MS Reference Sans Serif, serif;">Tata-owned Air India (AI) Maharaja is a significant heritage of Indian advertising, an enduring symbol that has left an indelible mark. Conceived by Air India executive Bobby Kooka in 1946, this endearing mascot has long embodied India’s renowned hospitality. AI might consider retiring the Maharaja as part of its ongoing rebranding efforts.</span></p>
<p>The post <a href="https://newsmantra.in/air-india-new-branding-will-have-maharaja-but-not-as-mascot/">Air India New Branding will have Maharaja But Not as Mascot</a> appeared first on <a href="https://newsmantra.in">newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu &amp; Kashmir, Trending news | News Mantra</a>.</p>
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