Broomfield, Colorado and Bengaluru, India – August 6, 2026: Infosys (NSE, BSE, NYSE: INFY), a global leader in AI-first business consulting and technology services, has entered into a ten-year strategic agreement with Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear. The long-term collaboration will apply Infosys’ AI-first platforms to modernize the global footwear company’s core business and IT systems, helping the organization to simplify operations, reduce costs and scale for the future.

As consumer expectations continue to rise and the retail landscape evolves at unprecedented speed, Crocs, Inc. is investing in a resilient, future-ready digital backbone to enable sustainable global growth. Through this strategic alliance, Infosys will aim to deliver scalable solutions across enterprise IT and business operations, driving greater agility, insight and scale. These initiatives will break down operational silos, unify data across the organization and aim to empower Crocs, Inc. with real-time, insight-driven decision-making — accelerating innovation while enhancing efficiency, responsiveness and customer experience.

Through this collaboration, Infosys will aim to accelerate Crocs, Inc.’s enterprise‑wide transformation. The initiative will help Crocs, Inc. address key industry challenges, including rising costs, inconsistent processes and the need for increased agility. The transformation will standardize operations and aim to enable the business to better respond to evolving consumer and market demands.

Tom Britt, Chief Information Officer, Crocs, Inc. said, “As our organization reimagines its IT landscape, we sought a collaborator who could combine deep domain expertise with a commitment to innovation and operational excellence. By leveraging Infosys’ proven delivery frameworks and advanced automation capabilities, we will optimize operations, reduce costs and scale responsibly—while driving continuous improvement and building a foundation for sustainable growth and digital resilience that positions Crocs, Inc. for the future.”

Karmesh Vaswani, EVP & Global Head, Consumer, Retail & Logistics, Infosys said, “The retail industry is at an unprecedented inflection point, where new AI augmented, digital imaginations can be industrialized rapidly. Crocs, Inc. is making a bold commitment to digital transformation. We are proud to collaborate with a global footwear business that’s willing to reimagine its operations from the ground up. Our AI-first approach will drive purposeful performance improvements unlocking AI value across Crocs, Inc.’s global operations, scale unique innovations and accelerate profitable growth in this fast-changing global retail landscape.”

Hyderabad: 16 July 2026 — Zithara.AI, an AI native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data driven solutions across the brand’s retail operations.

As part of the partnership, Palmonas will implement Zithara.AI’s AI native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.

The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.

Speaking about the partnership Mr. Hitesh Magoo, CMO, Demifine Fashion Pvt Ltd. said, “At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk in conversions and long term customer retention. Zithara.AI’s AI native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”

Varun Kashyap, Co-Founder, Zithara.AI, said, “We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-founder, Zithara.AI, added: “Our focus is on enabling offline retailers to become more data driven and customer centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”

The partnership marks a continued focus by both companies on leveraging AI native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient, and scalable customer engagement framework aligned with its growth plans.