Hyderabad: 16 July 2026 — Zithara.AI, an AI native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data driven solutions across the brand’s retail operations.

As part of the partnership, Palmonas will implement Zithara.AI’s AI native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.

The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.

Speaking about the partnership Mr. Hitesh Magoo, CMO, Demifine Fashion Pvt Ltd. said, “At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk in conversions and long term customer retention. Zithara.AI’s AI native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”

Varun Kashyap, Co-Founder, Zithara.AI, said, “We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-founder, Zithara.AI, added: “Our focus is on enabling offline retailers to become more data driven and customer centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”

The partnership marks a continued focus by both companies on leveraging AI native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient, and scalable customer engagement framework aligned with its growth plans.

BENGALURU, India – 9 July – Nurix AI, an enterprise AI company building autonomous AI software and agents for complex business workflows, today announced the acquisition of Verloop.io, one of India’s leading enterprise conversational AI companies, expanding its conversational AI capabilities across voice and chat for businesses in India and the Middle East.

The acquisition builds on NuPlay, Nurix’s flagship voice AI platform for customer engagement, and adds Verloop.io’s chat automation expertise and regional customer base. Verloop.io currently powers more than 20 million+ customer interactions every month., with particular relevance for sectors aligned with Nurix’s focus, including financial services and retail. With this acquisition, Nurix AI and Verloop.io are uniquely positioned to help enterprises production-grade AI agents across voice, chat and emerging AI-native channels, delivering measurable business outcomes at scale.

Nurix, founded by serial entrepreneur Mukesh Bansal, builds AI agents that help enterprises automate complex workflows and drive measurable business outcomes. Backed by General Catalyst, Accel and Prosus, the company has focused on helping enterprises move beyond AI pilots to production-grade deployments that improve efficiency, reliability and operational performance.

“AI is becoming a core operating layer for enterprises, but its value will be measured by real business outcomes, not pilots,” said Mukesh Bansal, Founder and CEO of Nurix AI. “Acquiring Verloop.io strengthens our ability to help enterprises move from experimentation to measurable ROI. Their expertise in chat automation, combined with  Nurix’s work voice AI, gives us a stronger platform to automate workflows across key customer touchpoints.”

Founded by Gaurav Singh, Verloop.io built its business around helping enterprises automate customer conversations across digital channels across banking, fintech, retail and telecommunications. As part of Nurix AI, Verloop.io’s team and operations will support the company’s expansion across chat-led customer engagement use cases, particularly in markets where messaging-first interactions are central to how businesses serve customers. As part of the transaction, Gaurav Singh will join Nurix AI as part of the company’s leadership team, helping shape product strategy, enterprise go-to-market and the next generation of AI agents.

“Over the last decade we’ve learned that enterprises don’t struggle to understand the possibilities of AI, but they struggle to deploy it reliably at scale. Together with Nurix I, we have exactly the kind of agentic platform we believe the market needs, and together we can dramatically accelerate how quickly enterprises adopt autonomous AI across the customer lifecycle.”, said Gaurav.

The acquisition expands Nurix’s ability to support enterprises that need AI agents across both synchronous voice interactions and asynchronous chat-led journeys.

Following the transaction, Verloop.io will become part of Nurix AI. The companies are not disclosing further product integration plans at this time.

Zithara AI introduces a full-stack retail system built on a groundbreaking, composable infrastructure. Featuring the proprietary AI Native CRM for Retail, robust web and mobile AI Toolkits, the data predictive power of Ziri – AI Sales Intelligence, and the newly established Model Context Protocol (MCP) Server, the system delivers an intelligence layer directly into existing retail operations. The platform also enables robust AI-driven customer journey mapping, seamlessly covering the entire lifecycle from lead generation to personalised engagement, conversion, and loyalty experience creation. This technology fundamentally shifts the paradigm from simple automation to scaled, intelligent retail without requiring a disruptive platform overhaul.

Focus on Personalised Retail Experience

Zithara AI’s platform is designed to address the unique needs of jewellery retailers, where customer relationships and trust are paramount. The solution uses AI to analyse buying patterns, manage relationships effectively, and create the personalised experiences necessary to foster long-term customer loyalty in jewellery purchases.

“Jewellery retail is fundamentally built on relationships, trust, and understanding a customer’s milestones,” said Mr Varun Kashyap, CEO and Co-founder at Zithara AI. “We have tailored our platform to help Kerala’s high-quality jewellery businesses strengthen these personal connections using smart, scalable technology. We are excited to partner with retailers in this vibrant market to help them drive personalised engagement and growth.”

The expansion is driven by the state’s potential and the local business community’s readiness for digital adoption.

Ms Sridevi Reddy, Co-founder and Director at Zithara AI, added, “Kerala’s jewellery market is celebrated for its deep-rooted customer service and quality. Our goal is to augment this tradition with cutting-edge AI, enabling retailers to serve their customers better, automate timely communication, and turn first-time buyers into lifelong patrons. Kochi will be a crucial hub for us to work closely with the retailers across the state.”

Key Features for Jewellery Retailers

The platform offers practical, actionable tools designed specifically for the sector:

•  Customer Insights: Deep understanding of purchase history, preferences, and key special occasions for superior service.
•  Automated Personalised Engagement: Smart, timely reminders for festivals, anniversaries, and shopping occasions.
• Loyalty Management: Easy-to-use system to reward repeat customers and systematically build long-term value.
• Seamless WhatsApp Integration: Connecting with customers directly on the platform they use daily for higher reach and immediate response.