Together, they bring decades of experience across global capability center (GCC) transformation, AI and machine learning, and enterprise-scale digital strategy. In their advisory roles, Kamal and Puneet will work closely with LatentView’s leadership team to provide strategic input on GCC strategy, digital hub evolution, and enterprise AI and data transformation initiatives. Their appointments align with LatentView’s focus on helping global organizations use GCCs as innovation hubs to drive agility and measurable business outcomes.

At Carrier, Kamal has been instrumental in establishing high-impact digital hubs across India, Mexico, and China that function as innovation engines for global business transformation rather than traditional delivery centers. Under his leadership, these hubs have evolved into deep-tech ecosystems that enable the adoption of AI and platform engineering to create scalable, future-ready solutions. His leadership spans roles at Jay Kuling Group, and Tally Solutions, where he has consistently focused on enabling organizations to scale through platform-led innovation.

Puneet is an AI and machine learning leader with extensive experience in banking, financial services, and enterprise risk management. Currently serving as Vice President at TransUnion, he has led large-scale analytics and modeling initiatives. He has a strong track record of building and scaling analytics teams across the BFSI value chain, including leading large quantitative modeling and AI initiatives at JPMorgan Chase.

Highlighting LatentView’s efforts to deepen its leadership bench to support GCCs, Rajan Sethuraman, CEO of LatentView Analytics, said:

“As GCCs take on a more strategic role in enterprise transformation, we are continuing to invest in expanding our capabilities in India. We were looking to bring diverse and complementary strengths to propel our work in GCC transformation and for AI-led business impact. Kamal’s experience in building global digital hubs and Puneet’s deep expertise in analytics and risk-driven decision-making will be invaluable as we support clients in transforming their GCCs into innovation-led, outcome-driven units.”

LatentView’s Advisory Council brings together industry leaders who guide the company’s innovation strategy and provide insights that fuel growth. Council members collaborate closely with LatentView executives to forecast trends, address challenges, and strengthen engagement with global clients and stakeholders.

On joining the Advisory Council, Kamal said, “GCCs are at an inflection point, evolving from cost-focused delivery units to innovation-led strategic hubs. The opportunity lies in building ecosystems that combine technology, talent, and culture to drive meaningful business impact. LatentView’s focus on data, AI, and decision intelligence positions it strongly to support this shift, and I look forward to contributing to this journey.”

Sharing his thoughts on the collaboration, Puneet said. “As financial institutions scale their global capability centers, the focus is moving toward building deeper analytics and risk capabilities closer to the business. Embedding AI and data-driven decision-making into these centers will be key to managing risk and driving growth. LatentView’s strength in financial services analytics makes it a strong partner in this journey.”

With these appointments, LatentView looks to further enhance its expertise in helping organizations build, scale, and transform global capability centers into high-impact, innovation-driven units.

Highlighting the need for collaboration among DISCOMs, technology partners, innovators and academia, the Minister stressed the importance of building consumer trust and addressing misinformation around new technologies. Power Secretary Pankaj Agarwal reaffirmed the government’s commitment to accelerating digitalisation, focusing on capacity building, secure data-sharing and interoperability. During the conference, winners of a national innovation challenge showcased AI-driven use cases, while the Minister also launched the STELLAR resource adequacy planning tool developed by the Central Electricity Authority. Additionally, the India Smart Grid Forum released a handbook detailing AI, ML and robotics-based utility solutions to support nationwide adoption of advanced technologies.

As up and coming digital marketers, we’re constantly writing the stories of the brands in a highly dynamic landscape.

In the world of marketing where updates are more frequent than flights that go above our head, 2025 promises to be a game-changer with trends that will reshape how brands actually connect with their audiences.

As we look back at the transformative impact of AI and algorithms in 2024, it’s clear the future will be even more innovative and dynamic.

If even you’re wondering what lies ahead in the marketing world of 2025, here’s a list to watch out for.

1. AI and Machine Learning: Beyond Basics

Artificial intelligence has already proven its worth numerous times in automating tasks like content creation, predictive analytics, and campaign optimization.

By 2025, we’ll see AI evolving into more than just a tool tool for unique brand expression. The true potential, however, lies in how it’s used—what one marketer asks of AI will differ entirely from another, leading to hyper-personalized strategies that amplify individuality.

Brands leveraging AI creatively and intelligently will redefine how customers engage, offering experiences tailored to specific preferences.
AI is not about replacing the human touch; it’s about enhancing it with precision and efficiency.

2. Voice Search and Voice Commerce Are Here to Stay

With the rise of smart assistants like Alexa, Siri, and Google Assistant, voice search is transforming SEO strategies. Users no longer rely on short, typed phrases; instead, they use conversational queries.

For example:

– Traditional search: “Best salon in Delhi”

– Voice search: “Where can I find the best salon near me?”

This shift means brands need to focus on natural language optimization and personalized content. Brands that master this shift will create seamless, conversational experiences for their audiences.

3. Snackable Video Content Rules the Screen

In 2025, short-form video content will dominate.
As the attention span keeps getting shrunk every day, consumers are drawn to quick, engaging videos that deliver value in seconds.
Instagram Reels and YouTube Shorts—platforms that run on creative storytelling in bite-sized formats.

To capitalize on this trend:

– Focus on highly engaging and concise videos.

– Use data to understand audience preferences and create content that aligns with their needs.

– Make your content versatile—videos that can entertain, inform, and convert simultaneously.

Brands that embrace this digital marketing trend will capture attention and leave lasting impressions.

4. Social Commerce: The Future of Online Shopping

The integration of social media and e-commerce is sure to grow in 2025.

Platforms like Instagram, Pinterest, and Facebook are leading the charge by enabling in-app purchases.

This marketing trend for 2025 simplifies the shopping journey; users to have their buying journey seamless and quick.

By bridging the gap between browsing and buying, social commerce is set to redefine digital marketing strategies.

5. Ethical and Sustainable Marketing: A Must-Have

Customers are more conscious than ever about the brands they support. Transparency, sustainability, and ethical practices; the critical differentiators for businesses in 2025.

Here’s how brands can embrace this shift:

– Developing campaigns that showcase genuine commitments to environmental and social responsibility.

– Sharing authentic stories that reflect the brand’s values and resonate with the audience.

– Focusing on long-term sustainability instead of short-term gains.

At the heart of it all, storytelling remains key. Brands that can weave their values into meaningful narratives will build trust and loyalty in an increasingly competitive space.

Adapt, Personalize, and Lead 

The future of digital marketing in 2025 is exciting and full of opportunities for those ready to adapt.

By keeping certain trends in mind, like AI, voice search, video content, social commerce, and ethical practices—brands can stay ahead and connect with their audience in meaningful ways.

As marketers, the goal should be to personalize experiences and create stories worth sharing.
With that said, are you ready to ride the wave of these digital marketing trends in 2025?