9th September, 2026, Mumbai, India: AGENCY09 marks its 13^th Anniversary with key leadership elevations, as it embarks on its next phase of growth. The elevations strengthen the agency’s culture that is anchored in ‘We Deliver Growth’, bringing together strategy, content, technology, design, data and media to solve business challenges and deliver measurable outcomes for clients. The elevations recognise long-standing team members who are set to take on larger responsibilities across the business.

Speaking on the elevations, Tushar Khakhar, Founder and CEO, AGENCY09 said, “Each elevated member has helped build & strengthen AGENCY09 all these years. The team is geared up for our next phase, with a common vision to deliver great work.”

Under the expanded leadership structure, Saheb Singh takes charge of Growth & Expansion, overseeing new business, strategic partnerships and integrated solutions. Rakesh Gawas will drive Brand & Design, focusing on brand thinking, positioning and design systems, while Chaitali Rajadhyaksha will head Production, overseeing planning, craft and delivery across formats.

Additionally, Ketan Shivadekar will lead Creative Direction & AI Labs, driving creative direction and exploring AI-led ideas and workflows and Aniket Sakpal will focus on Growth – Key Accounts, identifying opportunities to deepen existing client relationships. Shivani Khandelwal will oversee Tech Operations, spanning technology projects, delivery and operational scale, while Shivangi Kothari will drive the agency’s Paid Media business, with a focus on strategy, performance and optimisation.

The leadership expansion also extends across the agency’s design, collaboration, regional and search capabilities. Aditya Jadhav will lead Tactical Design Projects, while Yogendra Vishwakaarma will work across Strategic Collaborations & Projects, handling high-intensity projects and key collaborations. Uma Chavan and Chandra Suthar will jointly oversee Keyword & Organic Brand Discovery, focusing on organic growth, search performance, online brand image and discoverability across traditional and AI-led platforms.

Assisting its international expansion, Mayank Desai continues the responsibility for Dubai Operations, spanning regional delivery, client relationships and business growth.

The elevated leadership team will work alongside the existing management team, comprising Tushar Khakhar, Founder and CEO; Gautam Anand, Co-Founder and Head of Content; Bipeen Nadgauda, Co-Founder and Head of Technology; Archita Arekar, Head of Culture; and Rajesh Patalia, Chief Strategy Officer.

Mumbai, 7th September 2026: This Teacher’s Day, Aditya Birla Sun Life Mutual Fund (ABSLMF), in collaboration with creative partner AGENCY09, goes beyond conventional messages of gratitude to ask a simple question,”While we remember our teachers, do we remember the lessons they taught us?”

Built on this insight, the campaign titled ‘The Comeback Morcha’ crafted using AI brings familiar classroom objects – chalks, calculators, rulers, protractors, markers and the blackboard – to life. Together, they stage a playful morcha (rally), reminding adults of the lessons they once represented: solving problems, finding direction, planning ahead, identifying what matters and moving forward step by step.

As the film unfolds from the classroom to adulthood, these lessons take on a new meaning. Planning ahead becomes planning for financial goals and discipline indicates  staying consistent with SIPs.

Through ‘The Comeback Morcha’, ABSLMF turns Teacher’s Day into more than a moment of remembrance. The campaign reminds investors that some of the most valuable lessons our teachers gave us can continue to guide the decisions we make as adults – including the way we plan, invest and work towards our financial future.

The film is currently live across digital platforms.

Film Link: https://youtu.be/qjyZ9vTtEt8

~ Watch the promo link here: https://www.youtube.com/watch?v=gs3JcfX-ckE ~

June 20, 2026; Mumbai, India: Jupiter Hospital and Discovery come together for Structures of Tomorrow, an upcoming documentary special featuring Jupiter Hospital’s flagship facility in Dombivli, Mumbai. Enabled by AGENCY09, the documentary highlights the scale, planning and patient-first thinking behind the development of the facility. Structures of Tomorrow is set to premiere on Discovery and Discovery+ on Saturday, 20 June 2026, at 6:30 PM IST.

Structures of Tomorrow is a 22-minute documentary that offers an inside look at the planning, infrastructure and operational considerations behind Jupiter Hospital in Dombivli around Mumbai. It also captures the 25-month journey of developing the facility, involving architects, engineers, doctors, operations teams and multiple stakeholders, while highlighting key aspects including emergency preparedness, backend infrastructure testing, patient movement planning, healing gardens, natural lighting and companion beds for relatives of ICU patients, showcasing the approach towards balancing medical efficiency with patient experience.

Speaking on the collaboration, Shom Mazumdar – Brand, Marketing & Communications Advisor – Jupiter Hospital, said “This hospital has been built around one central thought: how do we make care more efficient, more compassionate and more reassuring for every patient and family who walks through our doors. From clinical planning to patient movement, sustainability and comfort, every detail has been carefully considered. Through this documentary, and with AGENCY09’s support in shaping the collaboration with Discovery, we are able to share the thinking and effort that usually stays behind the scenes.”

With this collaboration, AGENCY09 continues to strengthen its role as a strategic partner for brands looking to create meaningful content-led platforms that go beyond conventional marketing formats and build deeper brand credibility.

Tushar Khakhar, Founder & First Executive, AGENCY09, said, “This was one of those rare ideas where the fit felt completely natural. Jupiter Hospital had a story of scale, care and intent that deserved to be told with depth, while Discovery brought the credibility and storytelling legacy to do justice to it. Our role was to creatively bring these two brands together in a way that felt authentic to both.”

While most healthcare brands traditionally rely on corporate films or brand videos to communicate their capabilities, Structures of Tomorrow approaches Jupiter Hospital’s story differently. Structures of Tomorrow echoes Jupiter Hospital’s vision of making world class future-ready healthcare accessible to all. The launch of the documentary is backed by a high-octane marketing campaign spanning print, broadcast, and digital media.