The campaign has been prominently displayed through digital screens and high-visibility media formats across railway stations and transit corridors, enabling Thermocool to connect with lakhs of daily commuters and travelers. Through this large-scale transit media presence, the brand aims to reinforce its positioning as a modern and trusted cooling solutions company that resonates with consumers across India.

Speaking on the campaign, Mr. Tanuj Gupta, Director of Sales & Marketing, Thermocool Home Appliances. said, “With ‘Har Shehar Dikhega India Ka Naya Andaaz,’ we wanted to showcase Thermocool’s growing connection with consumers across India. Railway stations are among the country’s most dynamic public spaces, bringing together audiences from different cities and backgrounds every day. Through this campaign, we aim to create strong visibility, wider engagement, and reinforce Thermocool’s identity as a brand that is evolving with the aspirations of modern India.” 

By leveraging high-footfall railway environments, Thermocool is creating repeated consumer engagement at locations where audiences spend considerable time during their journeys. The campaign combines impactful visual storytelling with strategic placement, ensuring strong brand recall among passengers, families, and urban commuters.

Further, Mr Tushar Gupta, Director of Operations at Thermocool Home Appliances, added, “Our focus with this campaign has been to strengthen Thermocool’s visibility across high footfall transit places that offer continuous consumer engagement. Railway stations provide an excellent platform to connect with a diverse audience across regions, helping us enhance brand recall and deepen market presence. Through this initiative, we are reinforcing Thermocool’s commitment to expanding its reach while aligning with the evolving preferences of the modern Indian consumer.” 

The initiative reflects Thermocool’s continued focus on expanding its presence through innovative outdoor and digital-first advertising formats. Under the leadership of Rajeev Kumar Gupta, the brand has consistently focused on strengthening consumer engagement through high-visibility campaigns and strategic market outreach. Railway stations today have emerged as one of the most effective consumer touchpoints for brands seeking mass visibility and regional penetration, making them an ideal platform for Thermocool’s latest outreach effort. Industry reports have increasingly highlighted the growing importance of railway-based digital advertising owing to the massive daily commuter traffic and enhanced digital infrastructure across stations.

The campaign further strengthens Thermocool’s ongoing focus on high-impact transit media activations. Earlier this year, the brand had also executed large-format digital campaigns across railway stations and transit platforms to expand consumer outreach and brand engagement.

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16 December, 2025; Mumbai, India: Propagate India, Publicis Groupe India’s full-stack digital agency, has elevated Parikshit Bhattaccharya to the role of Chief Creative Officer (CCO), expanding upon his current remit as CCO of BBH India. He will continue to report to Paritosh Srivastava, CEO of Saatchi & Saatchi India, BBH India and Propagate India.

Propagate India is committed to delivering platform-first solutions, nurturing audience-first thinking, and creating an ideas-first culture by integrating data and creativity. In his expanded mandate, Parikshit will drive the agency’s creative vision, sharpen its digital craft and shape a culture that raises the ambition and impact of work across brands and platforms.

With over two decades of experience across top creative agencies, Parikshit is known for a creative philosophy that brings together sharp strategy, platform-native thinking and a deep respect for craft. His form-bending body of work includes many world-first digital utilities and experiences. His work for Garnier’s ‘Bassi vs Garnier Men Facewash’ won a Cannes Lions earlier this year, and he has Grand Prix wins across all Cannes shows – Cannes Lions, Dubai Lynx, and Spikes Asia.

Paritosh Srivastava, CEO, Saatchi & Saatchi India, BBH India, and Propagate India, said, “Propagate is entering an accelerated phase of growth, and Parikshit’s expanded role further fortifies our creative leadership at a time when the market demands transformative digital thinking. His strategic clarity, creative audacity and digital acumen will be instrumental as we scale our ambition and deliver business outcomes through digital experiences and narratives.”

Parikshit Bhattaccharya, Chief Creative Officer, BBH India & Propagate India, added, “I am extremely grateful for the opportunity to craft the creative vision of Propagate in India. I look forward to collaborating with such a stellar team to help brands create serious cultural capital.”

The post Parikshit Bhattaccharya takes on additional mandate as Chief Creative Officer at Propagate India appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.