Aditya Birla Fashion and Retail Limited (ABFRL), India’s leading fashion company, today announced a partnership with Christian Louboutin, one of the world’s most famous shoe designers known for his high-end footwear and iconic soles. This joint venture envisages the transfer of the current Indian business into a newly incorporated subsidiary of ABFRL where the partners will hold equal stake.

Founded in 1991 in the heart of Paris, Christian Louboutin is one of the leading names in global luxury, world famous for its signature red sole shoes. Christian Louboutin has successfully diversified its business into men’s footwear, leather goods & accessories, beauty and kids. Christian Louboutin has established its retail presence in over 30 countries.

 

“We are excited to partner with ABFRL’s team and look forward to working with them to manage and develop the business in India which is an extremely important market for us,” commented Alexis Mourot, Christian Louboutin’s Group CEO.

Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Limited commented, “We are thrilled to announce our strategic alliance with Christian Louboutin, a true icon in luxury footwear. This partnership reflects our commitment to offering our discerning customers the very best in elegance and style. It also exemplifies our ambition to develop and shape the future of the luxury market in India.”

“We are excited to welcome Christian Louboutin into the ABFRL family and building a strong platform for the brand in India. The brand’s distinctive style and craftsmanship appeals to a discerning Indian audience that is growing rapidly,” Sathyajit Radhakrishnan, CEO of International Business, Aditya Birla Fashion and Retail Limited.

About Christian Louboutin
Christian Louboutin established his business in the heart of Paris in 1991, first with a collection for Women followed by a Men’s collection a few years later, both recognizable by the signature red lacquered sole. 2014 welcomed Christian Louboutin Beauté, while in, 2022 the House launched new categories dedicated to Kids and Pets. With a prolific collection of shoes, leather goods and accessories, Christian Louboutin now counts more than 150 points of sales around the world.

 

Aditya Birla Fashion and Retail Limited (ABFRL), one of India’s leading fashion companies, proudly announces the culmination of the Sustainability Accelerator Program 2023, a collaborative project with 1 Million for 1 Billion (1M 1B). The program, held in November 2023, demonstrated ABFRL’s commitment to build green skills and empower Indian students while nurturing the talents required to carry our collective sustainability mission forward.

Each of the participants were presented with co-branded ‘Certificates of Participation’ from ABFRL and 1M 1B to recognise their dedication and achievements. The top 20 students chosen for industry engagement at an ABFRL campus were also honoured with diplomas recognising their excellent performance during the 5-day internship.
The Sustainability Accelerator Program 2023 made tremendous progress towards its goals, cultivating a new generation of environmentally conscious leaders. For beginnings, the initiative enabled youngsters to become proactive climate change champions, instilling in them the inspiration and determination to act in their communities. Second, participants acquired significant insights into cutting-edge technology, realising how crucial their role is in crafting a sustainable future. Students had the unique opportunity to apply their knowledge through hands-on activities connected to sustainable technology, bridging the gap between theory, experiential and applied learning. Furthermore, the program provided a platform for mentorship by global experts, allowing students to integrate their original ideas into real solutions, promoting a culture of innovation and creativity.
Dr Naresh Tyagi, Chief Sustainability Officer, Aditya Birla Fashion and Retail Ltd and Co-Chair of the Green Jobs and Sustainability Accelerator Program, highlighted the program’s significance stating, “The Sustainability Accelerator Program 2023 embodies our commitment to nurturing a sustainability mindset in India’s youth & students and empowering them to drive our collective green mission forward. Through this program, we aim to create a new generation of sustainability champions who will lead the way in shaping a greener future for all. This program provided school students with hands-on experience, moulding them into responsible, people-centred corporate leaders who prioritise the well-being of our society and its inhabitants.”
Manav Subodh, Founder, 1M 1B, was proud to bring this collaboration to life, saying, “This is an industry first partnership, where a large corporation, ABFRL and a social venture, 1M 1B is coming together placing sustainability at the core of whatever you do. The internship aims to encourage students to be valuable contributors to climate change and introduce them to how technology can play a role in shaping a greener planet. The students will also be mentored by leaders of ABFRL.”

 

The unique Internship Program was carefully designed to maximise learning and engagement. Six Learning Days were included in the curriculum, during which participants immersed themselves in instructor-led seminars that delved deep into essential sustainability concepts, innovations, and green skills. Following that, students demonstrated their newly gained knowledge in actual scenarios, exhibiting their skills in addressing real-world sustainability concerns. The program culminated with the Industry Day, an interactive session in which students presented their ideas to industry executives. This forum enabled them to demonstrate their solutions and share vital insights obtained over the program, emphasising the breadth of their knowledge and the effect of their efforts on the sustainable future we seek to create.
ABFRL remains committed to developing a culture of sustainability, motivating future generations to pave the way towards a greener and more environmentally conscious society.