Designed with a slim fit in premium pique material, the track top features engineered 3-Stripes tape, a ribbed collar and cuffs, convenient zipped side pockets, and flock-printed trefoil and club crest on the chest. The pique track pants are tailored for a slim fit and include zipped side pockets and iconic 3-Stripes tape down each leg, blending functionality with classic style. The collection is completed with a slim-fitted crew neck tee with short sleeves, featuring engineered 3-Stripes tape along with flock-printed crest and Trefoil branding on the chest.

The adicolor Manchester United collection draws colour inspiration from the club’s iconic red and black kits, reminiscent of the 1980s and 1990s glory days. While paying homage to the team’s rich heritage, the designs incorporate subtle yet distinctive nods to classic United kits, giving fans an authentic retro feel with a modern twist. The club crest, as seen on United’s matchday jerseys up until 1998, makes a bold statement, adding a sense of nostalgia and pride for supporters, while the 80s-era lettering on the back of the track top completes the vintage look.

The adicolor Manchester United collection is available starting from 1st November 2024, at club stores, select adidas retail stores and online at https://www.adidas.co.in/manchester_united.

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New Delhi, India, 29 August: Today, adidas Sportswear launches its latest sport meets style drop, the ADIDAS Z.N.E. collection.

Offering comfort-first fits, the all-new set of hoodies, sweatshirts, pants, tees and shorts take on color blocking details, whilst the black parallel stripes symbolize the lines that connect communities and fandoms to inspire all to unite through sport and culture.

Boasting a clean-cut look and tapping into the trending minimalistic aesthetic, the new ADIDAS Z.N.E. collection transforms the iconic performance-first silhouette into capsule pieces for the everyday. Each piece harnesses Primeknit – adidas’ leading technology informed by years of research into athlete movement and body mapping – to offer distraction-free, comfort-first movement. With the ability to be styled in a range of ways to capture the wearer’s individual style, key looks from the collection include:

• ADIDAS Z.N.E. FZ Hoodie and ADIDAS Z.N.E. Pants: Boasting a clean white colorway, offset by contrasting black three stripes branding and detailing, this fit keeps it simple yet stylish with a monochromatic base tone which can be dialed up or down to suit the occasion. Offering a relaxed look through a dropped shoulder design, the ADIDAS Z.N.E. Full Zip has a sleek funnel neck design, complemented by an oversized hood for added comfort. Completing the look, the ADIDAS Z.N.E. pants keep it fuss-free with a slim fit as well as invisible seaming and masked pockets.
• ADIDAS Z.N.E. Tee and ADIDAS Z.N.E. Short: Offering all-round comfort and versatility, the ADIDAS Z.N.E. Tee and Shorts keep it minimal with a color block white base. Boasting a three-stripe logo on the chest, the pieces are elevated further through a black parallel line design on either side of the arms and legs.
• ADIDAS Z.N.E. Women’s Sweatshirt and ADIDAS Z.N.E. Barrel Pants: Taking on a boxy fit, the ADIDAS Z.N.E. Women’s Sweatshirt comes with a rounded, crew neck and cuffed sleeves for shape and form, whilst the women’s ADIDAS Z.N.E. Barrel Pants embrace a straight leg silhouette to channel a more relaxed aesthetic.
• ADIDAS Z.N.E. Men’s Hoodie and ADIDAS Z.N.E. Pants: The ADIDAS Z.N.E. Men’s Hoodie features a kangaroo pocket and a high neck hooded collar whilst the ADIDAS Z.N.E. Pants take on a regular close-to-the-body fit with a cuffed ankle, featuring hidden side pockets and an adjustable drawcord.

The post ADIDAS DROPS NEW Z.N.E. COLLECTION WITH ROHIT SHARMA – DESIGNED FOR COMFORT, CRAFTED FOR STYLE  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.

• ‘You Got This’ campaign is a series of nine impactful 15-second films, each bringing to life an athlete’s personal story of what goes behind disarming negative pressure and focusing on the performance
• Featuring 9 adidas qualified athletes – Nikhat Zareen, Mirabai Chanu, Manika Batra, Lovlina Borgohain, Tajinderpal Singh Toor, Jyothi Yarraji, Palak Kohli, Sumit Antil and Nishad Kumar – who are representing India on the global stage, the films focus on how they activate the backyard mindset and rise above pressure

India, 30^th July 2024: Committed to helping athletes achieve their goals, adidas launches the next chapter of its global campaign ‘You Got This’. The campaign comes together in a series of nine 15-second films that showcase the resilience of athletes and how each of them navigates the weight of expectations ahead of the Paris Olympics 2024. The campaign focuses on helping athletes activate the ‘backyard mindset’ that shifts their focus from negative pressure and invokes a sense of joy for their individual sport.

Set against the song ‘Under Pressure’ by Queen & David Bowie, the ‘You Got This’ film delves into the minds of adidas Olympics qualified athletes Nikhat Zareen, Lovlina Borgohain, Saikhom Mirabai Charu, Manika Batra, Tajinderpal Singh Toor and Jyothi Yarraji, and Para Olympics qualified Sumit Antil, Palak Kohli and Nishad Kumar, showcasing their individual journeys in disarming negative pressure. Over the years, adidas has stood strong with each of these athletes and reinforced its support with the ‘You Got This’ campaign, as they step closer to their dreams.

As they compete on the global stage, adidas aims to reinstill a sense of confidence and motivation among the athletes through its empowering message ‘You Got This’.

Speaking on the new brand campaign, Neelendra Singh, GM, adidas India said, “At adidas, we understand the immense pressure the athletes feel just before stepping onto the global stage. We take pride that our athletes will represent India at one of the most watched events globally and are dedicated to investing in their growth at every stage. Everything we do is rooted in sports and through the empowering message ‘You Got This’, we encourage athletes to ease pressure and just focus on the sport and the joy they derive from it.”

The athlete films will be launched across a diverse range of media platforms to reach consumers across the globe and amplified through retail store activations.

The post ADIDAS REINVIGORATES A POSITIVE SPORTING CULTURE AHEAD OF PARIS OLYMPICS 2024 appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.