For two decades, Sera Bangali has stood as a symbol of inspiration and recognition, celebrating individuals who have made remarkable contributions to Bengal and beyond. Over the years, the event has evolved into a platform that amplifies voices of courage, resilience and innovation. This year, the spotlight was on women achievers whose extraordinary journeys embody the spirit of excellence and empowerment.

Among the honourees was actor Anasuya Sengupta, whose stellar performances have redefined Indian cinema. Fashion designer Priyanka Mallick and cinematographer Modhura Palit were recognised for their creative brilliance in their respective fields, while Dr. Anindita Jha’s contributions to healthcare and Monalisa Maity’s commitment to education showcased their dedication to making a difference.

Environmentalist Sumita Banerjee was celebrated for her tireless efforts in sustainability, and Nandini Bhattacharjee was honoured for her work as a Men’s Right and Gender Neutrality Activist. Commander Satovisa Bandhopadhyay, a pioneering pilot, and Dipta Ghosh, a cab driver challenging gender stereotypes, were applauded for their remarkable achievements. Similarly, Tumpa Das, a funeral director, and Nandini Bhowmik, Bengal’s first female priest, were recognised for breaking barriers in unconventional roles.

Under the sports category, the awardees included swimmer Sayani Das, competitive yogi Susmita Debnath, who have brought pride to Bengal in sports and archer Ankita Bhakat.  Sandhya Saha, co-founder of Dada Boudi Biryani & Rochita Dey, Director of Sreeleathers were celebrated for their unique contributions to their fields and impactful leadership.

Leading the scientific community, Dr. Shanta Dutta, Director of the National Institute of Cholera and Enteric Diseases, Dr. Tanusri Saha Dasgupta, Director of SN Bose National Centre for Basic Sciences, and Dr. Sanghamitra Bandyopadhyay, Director of the Indian Statistical Institute, were honoured for their ground-breaking work in science and research. Rimjhim Sinha was recognised for her advocacy in reclaiming women’s empowerment through her call, “night is ours” following the RG Kar rape and murder case.

Keeping the legacy of the event alive and celebrating Bengal’s excellence, Mr. Suman De, Senior Vice President of ABP Network, said, “Sera Bangali is more than an event; it is a movement to celebrate those who inspire, break stereotypes and drive change. Over the past 20 years, it has become a platform to highlight extraordinary achievements and the indomitable spirit of Bengal. It is truly an honour to be surrounded by such inspiring women whose remarkable contributions continue to shape our society and pave the way for a brighter future. As we look ahead, Sera Bangali will continue to amplify voices of change-makers and continue its legacy of celebrating excellence for years to come.”

As Sera Bangali completed its 20^th year, it reaffirmed ABP Ananda’s commitment to honouring those who shape Bengal’s legacy and inspire future generations.

Audiences can relive this celebration during the repeat telecast on November 24, 2024, at 10 pm on ABP Ananda.

The event was presented by Rajnigandha and co-powered by Sahababur Adi Dhakeswari, Lalbaba Rice, Shalimar Chef Guro Moshla, Dear Government Lotteries & Jindal Panther. Esteemed partners included Honda Activa, Merino Laminates, Senco Gold and Diamonds, Dulcoflex, Sandalite Herbal Body Oil, Mio Amore, Go Everywhere Tours & Travels & Dr. S.C. Deb Homoeo Research Laboratory Private Ltd. Knowledge Partner – Adamas University; Print Partner – Anandabazar Patrika and t2; Digital Partner – ABP Live and Aaro Ananda

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In a city that has recently faced challenges prompting reflection on women’s safety and empowerment, the campaign is dedicated to everyday women who, like the Goddess Durga, fight unseen and uncelebrated battles. By highlighting the urgent need for societal change, the campaign reminds us that Maa Durga’s legacy lives on in every woman who stands against injustice and navigates life’s challenges fearlessly. By recognising these women as “Everyday Durgas,” ABP Ananda aims to inspire viewers to celebrate the goddess and reflect on the strength and resilience of women in their communities.

While the campaign is at the heart of this year’s ABP Ananda Sharad Ananda programming, it also features a diverse array of new and existing content that captures the essence of the festival. From insightful stories to light-hearted moments, the programming offers something for everyone, while remaining sensitive to current times. This year’s ABP Ananda Sharad Ananda is presented by Dear Government Lotteries, Fortune Refined Soyabean Oil, Tata Motors Winger, Jac Olivol, Nirma Beauty Soap, DavaIndia, Havells & Llyod; Co-powered by Madhukunj Agarbatti, Sister Nivedita University, Hint, Anmol Marie Plus Biscuits, Senco Gold & Diamonds, Oshea Herbals, Suruchi Spices, Wild Stone Code; and Partnered by Priyo Gopal Bishyoi, ShalimarCoconut Oil, Big Bull E-Vehicles. Digital Partner – ABP LIVE.

Adding to the festivities, ABP Ananda’s popular reality game show, Paara e Paara e Serar Lodai 2024, has made a comeback. The 11-episode series, airing daily at 5:30 PM, features local Durga Pujo Committees from across the city competing in a fun-filled contest that celebrates community spirit. This year’s “Paara e Paara e Serar Lodai 2024” is presented by Benarasi Niketan; Co-powered by Secret Temptation and Basak Guinea Museum; Partnered by- Samata Co-operative Development Bank Ltd.; Special Partner is Manmohan Jadu Malom. The digital partner   is ABP LIVE.

In addition, the channel has made a brand refresh toits Surakshar Puraskar IP as ABP Ananda Sarbojanin Purashkar, broadening its scope to include not only safety but also artistry, grandeur and the overall responsible celebration of Durga Pujo. The award, which will be given to the top Pujo Committees based on above criteria, aims to recognise the balance between creativity and community responsibility in this year’s festivities. This year’s Ananda Sarbojanin Pursashkar is Presented by Ambuja Cement; Co-Powered by – Secret Temptation, Shalimar’s Enriched Coconut Hair Oil, RR Kabel, AIS Windows & Glass, Nnoni, Sturlite; Partnered by – Duta Guromoshla, MPP Jewellers, Hero Motocorp; Digital Partner – ABP LIVE.

Through the “Celebrate the Durgas” campaign, ABP Ananda encourages viewers to reflect on the true meaning of Durga Pujo. This year, the festival honours women as the true embodiments of Maa Durga in our daily lives. By highlighting their strength and resilience, ABP Ananda aims to inspire societal change and a collective commitment to empowerment and equality.

The post ABP Ananda rolls out ‘Celebrate the Durgas’ campaign shining light on women’s power this Durga Pujo  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.