HealthReturns

HealthReturns

The Company is redefining the industry with its ‘Health – First’ approach, shifting from reactive coverage to proactive wellness and by integrating wellness and health management into its offerings. A core element of this initiative is Active Dayz, which allows customers to earn HealthReturns by engaging in fitness activities such as walking 10,000 steps, burning 300 calories in a workout session. Policyholders who achieve 325 Active Dayz in a year and maintain a Green Healthy Heart Score can earn up to 100% of their annual premium amount back as HealthReturns.

·         In FY 25, Aditya Birla Health Insurance has conducted 3.8 lakh health assessments and has generated 18 lakh personalized Wellbeing Score (a dynamic ML-driven indicator of overall health and wellness status), helping customers take charge of their health.

·         With a strong focus on preventive care, in the same period, 1 Lakh+ customers have undergone health coaching, while 1.6 Lakh+ have been offered health interventions.

·         81% of customers engaging with ABHICL’s preventive care ecosystem experienced better control of key health indicators such as HbA1C, blood sugar, cholesterol, and blood pressure, reinforcing ABHICL’s commitment to measurable health outcomes, in FY 25.

Mr. Mayank Bathwal, CEO, Aditya Birla Health Insurance said, “The role of health insurance is expanding beyond financial protection to becoming an enabler of proactive well-being. Customers today are increasingly prioritizing preventive care over just medical cost coverage, signalling a fundamental shift in expectations. At Aditya Birla Health Insurance, we have been at the forefront of integrating wellness and preventive care into health insurance. Our pioneering HealthReturns model not only incentivizes policyholders to adopt healthier lifestyles but also reinforces our commitment to driving a proactive, health-first approach to well-being. Our vision is to create a health-first ecosystem where policyholders are financially secure and empowered to lead healthier, longer lives.”

This differentiated model and the promise of 100% heath, 100% health insurance are offered via Activ Health App’s personalized engagement journey tailored to suit each user’s unique needs and behaviour. Since inception, Aditya Birla Health Insurance has pioneered a four-pronged approach that continues to shift the role of insurance from a reactive safety net to a proactive health partner:

i.        Know Your Health – Customers have access to various insights through tools like Well-Being Score, Lifestyle Score, Digital Health Assessment and Mental Well-Being evaluations.

i.        Improve Your Health – Customers have access to health tackers and health management services, including ABHICL’s network of health coaches, who have helped customers successfully improve or reverse chronic conditions through these services.

ii.        Get Rewarded – This aspect incentivizes customers to prioritize their well-being with benefits like HealthReturns. By tracking Active Dayz, engaging in fitness activities, and undergoing regular health check-ups, customers can unlock exclusive rewards that not only enhance their financial security but also encourage lifelong wellness.

iii.        Stay Protected – ABHICL offers comprehensive health insurance plans with industry-leading benefits like 100% coverage for non-medical expenses, no sub-limits on room rent, maternity cover, a sum insured multiplier, and more a sum insured multiplier, and more as per product terms and conditions.

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This groundbreaking maternity cover rider, which can be bought with base policy, offers an unprecedented 3-month waiting period, making it accessible and beneficial to expectant mothers at any stage of pregnancy. With a Fixed Benefit Cover of INR 50,000, this Health Booster rider combines comprehensive coverage with affordability, marking a significant leap forward in maternity insurance.

The Health Booster Maternity plan covers all types of deliveries, including normal and caesarean. With a flexible entry age criterion, starting from 18 years and above, the plan caters to a broader demography.

Key Features

• Short Waiting Period: Minimal waiting period of 3 months
• Comprehensive Coverage: Fixed benefit cover with a maternity sum insured of INR 50,000/-
• Affordable Premium: Comprehensive maternity protection for INR 25,000 (incl. of GST)
• Rider Applicability: This cover can only be added as a rider to a Base Policy and is not available on a standalone basis. 

Mr. Mayank Bathwal, CEO, Aditya Birla Health Insurance Co. Ltd., said, “At Aditya Birla Health Insurance, we believe in evolving with the changing needs of today’s families. The Health Booster rider is a testament to our Health-First insurance model, prioritizing proactive healthcare. This innovative maternity cover offers timely and reliable protection, empowering young couples and parents-to-be to focus on their journey to parenthood with peace of mind, knowing they have comprehensive coverage that truly supports their health and well-being.”

Mr. Sarbvir Singh, Joint Group CEO, PB Fintech, says, “We are elated to partner with Aditya Birla Health Insurance in offering this industry-first plan to the consumers. The gap in traditional products often led to a significant number of families ending up without maternity coverage when they needed it. Our data suggests that the demand for maternity insurance is highest among the age-group of 25-35. However, more than 65% of these customers were already expectant by the time their search for coverage starts. The Health Booster plan is a huge leap forward in maternity coverage and offers a solution that empowers couples with swift and reliable coverage.”

The plan covers all types of deliveries, including normal and caesarean, and is priced affordably to ensure accessibility. With flexible entry age criteria, starting from 18 years and above, the plan caters to a broad demographic.

The launch of the Health Booster Plan is poised to transform maternity coverage in India. Going beyond traditional offerings, it addresses the real-time challenges faced by growing families, providing essential support when it’s needed most.

The post Aditya Birla Health Insurance and Policybazaar collaborate to launch industry first Health Booster Maternity Cover Rider  appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.