The campaign brings together unbeatable savings and thrilling giveaways for travellers. Participants can win a Mahindra Scorpio as the grand prize, an iPhone 17 Pro every month, PlayStation 5 and Gold Coins every week, and ixigo flight and hotel vouchers worth ₹5,000 every day. In addition to these exciting prizes, every booking on AbhiBus ensures guaranteed rewards such as 15% off on hotels and flights on ixigo, along with Zomato Gold, Lenskart memberships & other exciting deals. Customers can unlock these exclusive benefits using two special promo codes – GRANDSALE for up to 50% off on bus tickets, and GRANDWIN for a chance to win these exciting prizes.

Speaking on the sale, Rohit Sharma, COO, AbhiBus, said, “With the Grand Winter Bus Sale, we wanted to make travel irresistible. Customers can save big and win bigger – it’s not just about discounts, it’s about creating joy, excitement, and real rewards for every traveller. For us, this isn’t just a seasonal offer, it’s a way to thank millions of AbhiBus users who’ve trusted us for safe, comfortable journeys throughout the year. By blending great value with grand prizes, we’re turning every bus ticket booking into a celebration, a reason to smile before the journey even begins.”

AbhiBus has grown to become one of India’s most trusted platforms for seamless bus travel, connecting millions of passengers to thousands of routes across the country. With innovative features, affordable fares, and reliable service, AbhiBus continues to make intercity travel easier and more rewarding for users.

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Through this sale, new users can use the code FESTIVAL to get a 50% discount (up to ₹300) plus 50% cashback (up to ₹200) on their first booking. Existing users can enjoy a 50% discount (up to ₹100) plus 50% cashback (up to ₹200) using the same code. The offer allows a maximum of 2 redemptions per user, requires a minimum booking value of ₹1,000 (excluding service charges & taxes), and is valid only on private bus operators. The coupon can be applied daily between 12-2 PM and 6-8 PM, for journeys scheduled from 17th September to 28th October 2025.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “At AbhiBus, innovation drives everything we do, and this festive campaign is a testament to that. We now use AI across our entire marketing workflow, from creatives to execution, blending the latest AI video and design tools to deliver campaigns faster and smarter. By leveraging AI-generated videos and creatives, we’ve reduced production costs significantly compared to traditional ad budgets, while also gaining the agility to test, refine, and amplify our campaigns in record time. This approach not only makes our marketing more efficient but also helps us craft stories that truly connect with travellers during the festive season.” 

Watch Abhibus’ new AI-generated festive Ad here: https://www.youtube.com/watch?v=nsl-VkIOtMI

Over the past few months, AbhiBus has rolled out several AI-driven campaigns, including a nostalgic Independence Day video that brought alive the scenic charm of Coorg, Khajjiar, and the Alleppey backwaters through AI-generated visuals, as well as an AI-created Onam Bus Sale campaign. These initiatives further highlight the brand’s innovative approach to using technology for storytelling and inspiring domestic travel.

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OSRTC operates under the Transport & Commerce Department of the Odisha Government, connecting 130+ cities, towns and business centres within Odisha and 68 cities outside the state. OSRTC runs 4,800 daily services with a fleet of 577 intercity and interstate buses. Its flagship Mukhyamantri Bus Seva (MBS) connects 6,720+ Gram Panchayats through 1,422 rural buses, making it one of India’s most inclusive public transport systems. Through this partnership, OSRTC services will now be available on the AbhiBus platform, giving travellers the convenience of digital bookings, real-time bus tracking, secure payments, and access to a wide range of routes and bus categories – all on one trusted platform.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “We are delighted to welcome OSRTC onboard, one of the key state transport networks connecting cities and rural communities across Odisha. At AbhiBus, we aim to make government bus services more accessible and convenient for every traveller. This partnership enables passengers to seamlessly book bus routes like Bhubaneswar-Puri, Cuttack, Berhampur, Rourkela, and Sambalpur, as well as interstate routes to Kolkata, Visakhapatnam, and Raipur. With access to OSRTC’s full range of bus categories – from Ordinary to Volvo Super Deluxe – we are committed to enhancing the travel experience for millions of passengers in Odisha.”

By bringing OSRTC into its fold, AbhiBus further strengthens its growing network of partnerships with state transport corporations across India. In recent months, the platform has added 7 new SRTCs, including SBSTC, TSRTC, PRTC, KSRTC, SNT, and UTC. Today, AbhiBus aggregates 17 major SRTCs, offering millions of passengers affordable and reliable travel options, while delivering greater connectivity and wider route choices across the country.

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This milestone enables AbhiBus, ixigo and ConfirmTkt users to seamlessly book inter-city and inter-state routes on their apps and websites for almost all major regions of India. By bringing more SRTCs onto a single platform, AbhiBus is making public transport booking simpler, more reliable, and tech friendly for bus travellers across India.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “Through these new partnerships, we’re bringing the widest range of choices to our users, making bus travel more convenient, accessible, and hassle-free for millions of passengers. These SRTCs offer affordable fares on popular routes with dependable schedules, and their integration with AbhiBus will enable us to tap into a wider base of bus bookers and deepen the supply selection we offer to our travelers. Our brand recognition, unique reach and the rapid growth that the wider ixigo group offers to SRTCs has helped us in securing these partnerships.”

With this expansion, AbhiBus now aggregates a total of 17 major SRTCs across India, including GSRTC (Gujarat), BSRTC (Bihar), RSRTC (Rajasthan), HRTC (Himachal Pradesh), UPSRTC (Uttar Pradesh), JKSRTC (Jammu & Kashmir), APSRTC (Andhra Pradesh), KTCL (Goa), WBTC (West Bengal), along with the newly added ASTC, SBSTC, TSRTC, PRTC, KSRTC, UTC and SNT. This comprehensive coverage provides users with unmatched connectivity and travel choices across the country.

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Mumbai, 30^th July, 2025: AbhiBus (ixigo’s bus business), one of India’s leading online bus ticketing platforms, has introduced an industry-first filter – ‘New Buses’. This filter lets travellers easily identify and book newer buses during the booking process. Users can choose between ‘Brand New’ buses (less than 1 year old) and ‘New’ buses (less than 2 years old), with each listing tagged on the search results page. This update brings greater transparency, comfort, and control, helping travellers make more informed choices.

Bus travellers in India have long booked tickets without knowing the actual age or condition of the bus, often facing last-minute swaps, breakdowns or poor travel experiences. AbhiBus is changing this scenario by enabling bus age transparency, helping travellers make smarter, more confident booking choices.

Speaking on this, Lenin Kodru, CEO, AbhiBus, said, “We are excited to introduce the ‘New Buses’ filter – a simple yet powerful tool that puts greater control in the hands of travellers. When it comes to bus travel, we believe that transparency is the first step toward building trust. Knowing in advance if a bus is new allows travellers to book with greater confidence, expecting better upkeep, cleaner interiors, enhanced comfort and reliable onboard amenities. This is a game changer for the bus travel industry, and every aspect of it has been thoughtfully designed with our customers’ needs in mind.”

AbhiBus continues to lead innovation in the bus travel space with customer-first features like Abhi Assured, which empowers travellers to choose reliable services for a smooth and comfortable journey. In case of any issues, it offers a refund of up to 150%, ensuring complete peace of mind. The recent launch of the ‘New Buses’ filter further strengthens AbhiBus’s position as a forward-thinking platform that puts transparency and traveller comfort at its core.

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CheckMyBus operates in over 90 countries, across 21 local domains and 12 languages, offering a one-stop comparison platform for intercity transport. With this integration, travellers from around the world can now access India’s vast and diverse bus network on a global platform, gaining visibility into routes, schedules and prices alongside other modes of transport.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “This partnership is a major leap towards making India’s expansive bus network more accessible to the world. By integrating with CheckMyBus, we’re opening doors for international travellers to explore India with confidence, from the moment they land, all the way to their final stop. With Indian bus routes now globally discoverable, we’re simplifying travel across the country and helping global explorers navigate it more affordably and effortlessly.” 

Marc Hofmann, CEO, CheckMyBus, added, “We are delighted to welcome AbhiBus’s vast network onto our platform. By integrating thousands of Indian bus operators, we strengthen our mission to make bus travel a seamless experience worldwide. This partnership brings unprecedented access and convenience to intercity travel in India.” 

Since its inception, AbhiBus has redefined bus travel in India with a customer-first approach and a host of innovative features, including features like Abhi Assured for reliable, on-time travel , Pink Seat feature for the safety and convenience of female travellers, Bus Insights for route and operator ratings based on real traveller experiences and seamless integration with leading private operators and state transport corporations (SRTCs). With continuous product innovation and a focus on traveller convenience, AbhiBus remains at the forefront of shaping the future of road travel in India.

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This partnership kicks off a dynamic new innings for both AbhiBus and CSK, with AbhiBus set to launch a high-impact fan engagement campaign throughout the cricket season. The partnership will feature co-branded digital promotions, team integrations, and engaging content across social media platforms. Additionally, AbhiBus has rolled out match-linked travel offers this cricket season – fans can get 70% off up to ₹400 instantly + ₹300 cashback using coupon code THALA7. This limited-period offer is valid from 24th to 26th April 2025, specifically on Tamil Nadu routes and encourages users to get great prices on quick bookings, turning every game into an opportunity to score big on bus travel savings.

Rohit Sharma, COO, AbhiBus, expressed his excitement, “We are thrilled to partner with Chennai Super Kings for the T20 season 2025. Just as CSK has earned the unwavering support of millions through performance and passion, AbhiBus has built its reputation by ensuring dependable and comfortable bus travel for people across the country. Together, we aim to enhance the fan experience – both on the road and in the stands by making bus travel a seamless part of the T20 journey.”

Mr. Kasi Viswanathan, Managing Director, Chennai Super Kings, added, “We are pleased to welcome AbhiBus as our Official Bus Travel Partner. Travel is an integral part of the cricket season. Their strong presence and customer-first philosophy align well with the team’s vision of delivering value both on and off the field. We look forward to a strong association.”

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As part of this campaign, every boundary hit during ongoing live cricket matches unlocks limited-time discounts on bus bookings. Users can grab exclusive deals using codes like SUPER40 (up to 40% off for 4 minutes) and SUPER60 (60% off for 1 minute). The faster you book, the bigger your reward, making it a game of speed both on and off the field.

Commenting on the launch, Rohit Sharma, COO, AbhiBus, said, “Cricket is celebrated in every corner of India – from bustling cities to the remotest towns. Similarly, bus travel remains the most accessible way to reach the last mile. With AbhiBus Cricket League, we’re bringing these two passions together – turning every boundary into a moment of joy and a chance to save on bus travel, blending the thrill of the game with the power of connectivity.”

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Through this partnership, AbhiBus has integrated T-Safe’s real-time emergency response system into its platform, enabling travellers to alert the police instantly in case of distress. This seamless integration allows passengers to trigger an SOS alert directly via the AbhiBus app, ensuring immediate notification to the T-Safe team for swift police intervention. AbhiBus will also share an SOS link via WhatsApp with passengers during their journey. The SOS feature will remain active from four hours before the bus journey, throughout the trip, and up to four hours after deboarding, ensuring continuous safety support for passengers traveling within Telangana. The integration also helps the Telangana Police monitor passenger locations in real-time and enables a swift law enforcement response to route deviations, unexpected stoppages, or distress alerts.

Speaking on this, Rohit Sharma, COO, AbhiBus, said, “Passenger safety is our top priority, and our partnership with T-Safe reinforces our commitment to a secure travel experience. With more women travellers booking on our platform, we recognize the need for stronger safety measures. By integrating T-Safe’s emergency response system and our existing initiatives like the Pink Seat feature, we are building a safer, more inclusive travel environment. This partnership is a step in the right direction toward leveraging technology to make every journey worry-free.”

Shikha Goel, DGP CID, DGP Women Safety Wing, Director TG Cyber Security Bureau & Director TG FSL – Telangana Police, also stated, “At Telangana Police, our mission is clear: to ensure the safety and well-being of our community. T-Safe is a first-of-its-kind citizen-initiated police monitoring ride service that is aimed at improving safety during commutes. It cuts across the digital divide, as one doesn’t need a pre-downloaded app or a smartphone to access this service. One can simply dial 100 and press 8 in the IVR for the police to start monitoring their ride. Any deviations in the route to the traveler’s destination will immediately be flagged and the concerned team will try to get in touch with the traveller to confirm their safety. In case of distress, the concerned police team immediately reaches the location of the traveller thus creating a safer travel experience, especially for women, and it reflects our dedication to empowering and safeguarding every traveller on their journey.”

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Launching on International Women’s Day, YoloBus aims to offer a safer and more convenient travel experience for female passengers, with a female conductor onboard to provide added assistance and comfort.

Speaking on this, Rohit Sharma, COO, AbhiBus, added, “At AbhiBus, we are committed to making bus travel safer and more convenient for women. Over the last three months, we have seen a 54% YoY increase in bookings by female travellers, with solo female traveller bookings up by 50% YoY. The launch of the women-only YoloBus service aligns with our ongoing efforts to empower female travellers, including our Pink Seat feature, which reserves dedicated seats for women across multiple routes.”

Sanjay Jadoun, CEO, YoloBus, said, “The safety and comfort of women travellers have always been a priority for us. Launching this service on Women’s Day is our way of celebrating and empowering female travellers with a more secure and reliable intercity travel option. Through AbhiBus, women can easily access this service and book their journeys seamlessly on the platform. We believe this initiative will set a new benchmark in intercity travel.”

The post AbhiBus Enables Bookings for India’s First Women-only Intercity Bus Service, Launched by YoloBus appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.