India, 23^rd June 2026: Ed-a-Mamma, the homegrown sustainable clothing and lifestyle brand for children and mothers, has expanded its retail footprint with the launch of eight new exclusive brand outlets across Delhi NCR, Hyderabad, Chennai, Raipur, Varanasi, Lucknow and Kochi. With this expansion, Ed-a-Mamma now operates 12 stores bringing its planet-positive philosophy to one of the country’s most dynamic retail destinations, further strengthening its offline presence across India.

The latest expansion includes two stores in Hyderabad and one each in Delhi NCR, Chennai, Raipur, Varanasi, Lucknow and Kochi. Collectively, these new locations will make the brand more accessible to consumers while supporting its broader strategy, as offline stores play a key role in driving discovery, engagement, and repeat purchases across both physical and digital platforms. With a focus on naturally sourced ingredients and gentle design, Ed-a-Mamma creates products that are safe, thoughtful, sustainable and conscious.

Founded by entrepreneur and actor Alia Bhatt, Ed-a-Mamma has evolved into a thoughtful lifestyle brand for families. What began as a sustainable kidswear label has grown into a wider ecosystem spanning maternity wear, toys, books, accessories and most recently, baby care, all rooted in a nature-first philosophy that encourages mindful living from an early age.

Commenting on the retail expansion, Alia Bhatt, Founder, Ed-a-Mamma, said, “Every new store for us is more than just a retail milestone, it’s a chance to embrace families in Ed-a-Mamma and its philosophy. We’ve always believed in creating products that are gentle on children and the planet, and it’s incredible to see that philosophy resonate with parents across different parts of the country. With each new city, we’re building a community that shares our love for the planet.”

The newly launched stores are located at Lake Shore Y Junction (778 sq. ft.) and Sarath City Capital Mall (941 sq. ft.) in Hyderabad, VR Chennai (868 sq. ft.) in Chennai, Zora The Mall (941 sq. ft.) in Raipur, IP Sigra (1,222 sq. ft.) in Varanasi, Unity One Elegante (551 sq. ft.) in Delhi NCR, Forum Mall (733 sq. ft.) in Kochi, and Phoenix Palassio (431 sq. ft.) in Lucknow. All stores follow the EBO format and are designed as warm spaces that reflect Ed-a-Mamma’s signature nature-inspired aesthetic. Thoughtful use of natural textures, soft visual elements, and storytelling-led displays come together to create an environment where children can explore freely, while parents discover the range.

Each store offers a comprehensive view of Ed-a-Mamma’s growing product universe, including kidswear for ages 0–14 crafted from natural fabrics, maternity and nursing wear, toys, books, lifestyle accessories and the newly introduced conscious personal baby care range. The format brings together all essential categories for children under one roof, enabling families to make conscious choices with ease.

As part of its long-term growth roadmap, Ed-a-Mamma continues to expand its retail footprint across key markets. With a growing presence across categories and geographies, the brand is steadily strengthening its position as a trusted, purpose-led sustainable lifestyle brand for families across India.

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Mumbai, 23rd June 2026:  Sony MAX, India’s leading movie channel, proudly announces a landmark celebration honouring 25 years of Aamir Khan Productions — a cinematic journey that has redefined storytelling and inspired generations.

For over two decades, Sony MAX has been the home of blockbuster entertainment, iconic stars and unforgettable movie moments. Guided by its “Deewana Bana De” philosophy, Sony MAX has consistently celebrated the powerful bond between audiences and cinema, creating experiences that bring fans closer to the stories and stars they cherish. The collaboration with Aamir Khan Productions further marks a union of two legacies — a channel that has championed iconic films and a production house that has consistently delivered narratives rooted in purpose and human connection.

On 28th June 2026, audiences across the country will witness a day-long celebration of the storytelling legacy of Aamir Khan Productions. From the underdog triumph of Lagaan to the heartfelt journey of Taare Zameen Par, to the empowering spirit of Secret Superstar, and the warmth and optimism of Sitaare Zameen Par, these films continue to spark conversations and touch lives. Sony MAX’s special showcase will bring these landmark titles together, reaffirming the enduring power of cinema to entertain, inspire and connect.

Adding to the celebration is an exclusive Sony MAX brand film, “Match Made in Heaven” featuring Aamir Khan. Created specially for Sony MAX viewers, the brand film celebrates the coming together of Aamir Khan’s ‘pagalpan’ for meaningful storytelling that matters and Sony MAX’s ‘deewanapan’ for cinema that stays with audiences long after the credits roll. The brand film honours the enduring bond between Aamir Khan’s iconic films and the fans who have cherished them over the years.

Comment:

Aamir Khan, Director and Founder, Aamir Khan Productions:
“As we celebrate 25 years of Aamir Khan Productions, I am deeply grateful for the love our films have received over the years. Cinema has the power to entertain, inspire and bring people together, and I am delighted that all our films are on Sony MAX. They have been wonderful partners in taking these stories to audiences across every corner of India.”

This one-day festival is more than a retrospective. It is a tribute to a remarkable cinematic journey that has shaped perspectives and reinforced the belief that films can be both entertaining and transformative. With Sony MAX at the helm, the celebration promises to be a cultural event that honours legacy while inspiring the future.

The post Match made in heaven: Sony MAX and Aamir Khan Productions celebrate 25 years of meaningful storytelling appeared first on newsmantra.in l Latest news on Politics, World, Bollywood, Sports, Delhi, Jammu & Kashmir, Trending news | News Mantra.