AMD Reimagines Durga Puja as a Festival of Progress and Possibility
The film has been conceptualised and executed by Social Panga
AMD reimagines Durga Puja – brings AI and Humans together to Celebrate Pujo
The film has been conceptualised and executed by Social Panga
Mumbai/Bangalore: 29th September, 2025: AMD and Social Panga have launched a heartfelt Durga Puja film which brings AI and Humans together to Celebrate Pujo. Set in a Kolkata idol-making workshop, the campaign portrays a heartfelt bond between an idol maker and a young creator, highlighting how human imagination and AI innovation complement each other.
Through this story, AMD reimagines the festival as more than just a cultural moment, but a metaphor for how tradition and technology can advance together.
Video Link: https://www.youtube.com/watch?v=L05ocIQ1Zys
The campaign also spotlights the capabilities of the new Ryzen™ AI 300 Series processors, which enable powerful AI-driven creativity and productivity. et, the core message remains clear; AI is not here to replace human innovation, but to build a future of progress and innovation, alongside it.
“Festive storytelling is always special, because it allows us to tap into emotions that connect deeply with people. With this Durga Puja film, we had the unique opportunity to weave together the beauty of human imperfections with the precision of AI. It is in this coming together of heart and technology that we were able to create something truly extraordinary.”; said Gaurav Arora, Co-founder, Social Panga.
“At AMD, we believe technology should feel intuitive and humane; enhancing how we create and connect. The Durga Puja campaign 2025 was our way of showing how AI can blend in with our traditions and celebrate that spirit along with us!”; said Mukesh Bajpai, Marketing Head, AMD India.
Durga Puja is celebrated as a tribute to creation itself; from intricate idol-making to the vibrant cultural expressions of art and performance. With this campaign, AMD positions AI not as a tool working in isolation, but as a partner to human imagination.
It’s a message that echoes AMD’s philosophy: Together We Advance.
