Pee Safe Raises $32 Million (290 crore) in Series C funding round with OrbiMed
15th Jan 2026, New Delhi, India : Pee Safe, India’s leading women’s hygiene and wellness brand, has raised growth capital from OrbiMed, a global healthcare-focused private equity firm. The total round size was approximately USD 32 Mn (~INR 290 crore), comprising both primary issuance and secondary share purchases of early investors.
Founded by Vikas Bagaria and Rithish Kumar, Pee Safe has scaled to over INR 150 crore in Annualised Net Revenue Rate while remaining profitable, a rare achievement in India’s consumer startup ecosystem. The brand holds a leadership position in both toilet hygiene and feminine hygiene and is expanding its presence in personal care and wellness serving millions of women in India and global markets.
The fresh capital will be used to expand Pee Safe’s offline retail footprint, strengthen brand-led marketing, and expand rapidly across quick commerce and leading marketplaces.
“Pee Safe was founded to address a deeply underserved women’s health category and challenge long-standing taboos,” said Vikas Bagaria, Founder, Pee Safe. “That focus has translated into a business built on strong fundamentals, and our ability to scale profitably reflects a disciplined, long-term approach. Partnering with OrbiMed, who share our conviction in the consumer healthcare opportunity, marks an important step in Pee Safe’s next phase.”
Rithish Kumar, Co-founder, Pee Safe, added, “This investment enables us to significantly deepen our offline distribution while also accelerating momentum across quick commerce and e-commerce, allowing us to reach more consumers at scale. OrbiMed’s deep expertise in scaling consumer healthcare brands strengthens our ability to build a robust, omni-channel growth engine.”
Dr. Sunny Sharma and Sumona Chakraborty of OrbiMed are joining the company’s board. Dr. Sunny Sharma, Senior Managing Director, OrbiMed Asia, said, “Pee Safe has built a differentiated brand with strong consumer loyalty in large categories. We are very excited to work with the Pee Safe team towards the next phase of growth.”
With this fundraise, Pee Safe is poised to scale access globally and build one of India’s most trusted consumer healthcare brands.
About Pee Safe: Pee Safe, a category creator and leader for toilet hygiene, was founded in 2017. The company offers products across toilet hygiene, feminine and intimate hygiene, personal care, grooming, and wellness. Pee Safe serves millions of consumers across India and 23 international markets, with an omnichannel presence spanning over 50,000 offline retail touchpoints across 100+ cities, alongside leading quick commerce, and e-commerce platforms.
