The strategies of digital marketing changes very rapidly with the change in customer behavior: Amlan Das, Streamlyn Academy

Digital Marketing

1. Future of digital marketing in India

Mr. Amlan Das, Group Head, Streamlyn Academy of Digital MarketingDigital marketing in India is gradually becoming the conventional method of marketing. With a considerably increasing number of internet users in India and more number of Indians being actively associated with the social media sites each day, business houses in India are focusing more on digital advertisements rather than the traditional manual print media.

According to the Octane research report on Digital India 2017, social media marketing tops the list of marketing activities being planned for 2017 by Indian o

rganizations followed closely by email marketing and search marketing. About 19% of marketing budget versus 12% as in 2016 was allocated to Online Marketing activities by India Marketers. 48% India Marketers plan to increase more than 10% of their budget in Digital Marketing Activities for 2017. Website Development has seen a surge in popularity by 14% among India Marketers from 2016.

The above statistics itself is an indication that digital marketing is in a very rapid growth phase in India. Its estimated that by 2020, 24% of the marketing budget will be allocated to online and digital marketing activities by the business houses in India.

2. Digital Marketing as a career option

High scope of employment: The strategies of digital marketing changes very rapidly with the change in customer behavior. SEO and Adwords are not the only means to do digital marketing today. Facebook, Twitter and Instagram has all released Live Video offerings. ‘Expiring social content’ is also expected to get the digital marketing through social media reach new heights in 2017-18. Monetization of Display, Video and In-App ads using SSP, DSP and RTBs are techniques of high impact advertising. These changes in the marketing practices increases the career opportunities for freshers and professionals in digital marketing by multiple folds. With India at the top of digital marketing trends, the scope of employment in this field is one of the highest as on date.A candidate after successfully learning the techniques of digital marketing can get employed in various roles in the advertisement industry namely, Analytics Manager, Email Marketing Manager, PPC search Manager, Chief digital officer and so on.

Professions in demand: Digital marketing involves a rigorous post analysis of data. Analytics today is no more a buzz word. Although google analytics is the most potential and common application used by most of the organizations, Quantcast and Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360-degree view of how consumers engage with online media. Analytics today, is also a part and parcel of digital marketing. With the growth of digital marketing trends in India, certification in Google analytics along with Google Adwords, DoubleClick AdExchange and DoubleClick Bid Manager certifications are the professions in demand.

Career as a freelancer: Interestingly, a digital marketer today need not always depend on employers and organizations for their bread & butter. In this smart age, there are various ways for a digital marketer to make money online. YouTube, Fiverr, Blogging, Amazon FBA are some of the key applications which can be used to earn money online. Moreover, small organizations and even some big companies too, tend to outsource their digital marketing campaigns. As a digital marketer, he/she can even work independently with these projects as a freelancer.

3. How the job market is booming and how brands are putting more focus on digital marketing than ever before?

About 19% of marketing budget in 2017 versus 12% as in 2016 was allocated to Online Marketing activities by India Marketers. 48% India Marketers plan to increase more than 10% of their budget in Digital Marketing Activities for 2017. Website Development has seen a surge in popularity by 14% among India Marketers from 2016.Its estimated that by 2020, 24% of the marketing budget will be allocated to online and digital marketing activities by the business houses in India. Hence, brands are putting more focus on digital marketing than ever before.

As a result of the above fact, the Indian job market is in huge demand of digitally skilled marketing people. According to experts at McKenley Marketing Partners, Digital marketers will be in high demand in 2017 and short of supply.There has been a gradual shift from the manual man-made methods to automated methods in the last couple of years and that’s how the demand of digital marketers in organizations, big or small, is gradually moving at its peak.

4. What is the package for a fresher who completes this course?

After completing the digital marketing course from Streamlyn Academy, a fresher can earn a minimum annual package of INR 3,50,000.

5. What kind companies that hire digital marketing professionals?

Digital marketers are hired by all categories of companies. It has changed the marketing mix for organization across different sectors. FMCG, Travel & Tourism, Healthcare and others are all focusing on digital marketing to reach to their target audience. However, the highest demand of digital marketers is in the e-commerce organizations like Amazon, Flipkart, Myntra etc. In India, many companies today are outsourcing their digital marketing jobs to external agencies. The top digital marketing agencies are also hiring digital marketers in huge numbers.

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