Ms. Neeru Dhawan, Head of Corporate Communication, UFlex Limited, spoke at a panel discussion on the evolving role of strategic storytelling in today’s digital landscape at the e4m PR & Corp Comm 40 under 40 Summit 2024. During the session, Ms. Dhawan talked about the fact that while the essence of storytelling has not changed, it is impacted by the growing volume of media and the speed at which information spreads. She also talked about the role of AI in shaping brand narratives and the importance of maintaining credibility in communication.
Evolving role of strategic storytelling in today’s digital landscape
