Bengaluru, December 12, 2025: Chinese Wok, India’s largest home-grown Desi Chinese QSR chain, is turning up the heat this cricket season with Wok Mania, a high-energy 8-day celebration aligned with the India vs South Africa T20 series from December 12–19. The brand will feature across all five matches as an advertiser, while bringing the cricket excitement alive in stores, on social media and through a series-exclusive value offer.
As millions tune in for the matches, Chinese Wok is strengthening its connect with young, flavour-loving consumers by making match days more enjoyable than ever. All outlets nationwide, for both dine-in and takeaway, will offer a limited-period Wok Mania value promotion, where guests can enjoy one small plate worth ₹59, on orders above ₹349— an experience crafted to elevate match-day indulgence with great value and bold flavours.
The excitement continues online with the return of the Wok Predictor League – Season 2, featuring daily prediction challenges, Chinese Wok vouchers for winners and a cumulative leaderboard awarding top scorers with mega prizes at the end of the series. Inside stores, fans will experience a festive match-day environment enhanced by a cricket-themed playlist and the brand’s own cricket-inspired anthem.
Speaking about the campaign, Aayush Madhusudan Agrawal, Founder & Director, Lenexis Foodworks, said, “Cricket is an emotion for millions, and as India’s largest Desi Chinese QSR, Wok Mania is our way of celebrating that passion with our customers. With strong visibility across the T20 series, value-led promotions, and energetic in-store experiences, we’re building on the immense consumer love our seasonal cricket campaigns enjoy—making this season truly memorable for fans across the country.”
Sharing his perspective on the marketing front, Vikas Iyer, Marketing Head, Lenexis Foodworks, added, “Wok Mania is a 360° cricket celebration that connects with fans at every touchpoint. From ads running through the series and the return of the Wok Predictor League to the high-energy in-store vibe, the campaign brings cricket, community and Chinese Wok’s bold flavours together in one seamless experience.”
As India gears up for eight thrilling days of T20 action, Chinese Wok is ready to serve bold flavours, big moments and unmatched cricket-season energy. Walk in, cheer loud and let Wok Mania take over this Ind–SA showdown.
