Bengaluru, 23 September 2025: Leading consumer electronics brand Cellecor, has unveiled a unique and inspiring initiative – a rap song performed by its own factory workers. Released as a digital video on YouTube and Instagram, the track celebrates the pride, craftsmanship, and energy of India’s skilled manufacturing workforce, embodying the true essence of the Make in India movement.
Link of the video: https://www.instagram.com/reel/DOvpqu7klmT/?igsh=MW8zNDJ6NzUyaWdoOA%3D%3D
The rap highlights the heartbeat of Cellecor’s operations, the workers on the factory floor whose dedication, skill, and passion bring innovation to life. It underlines how every Cellecor product, from smartphones, smart-wearables and TVs to accessories, is not just manufactured in India but is deeply rooted in the spirit of local craftsmanship. By showcasing the talent of its employees, Cellecor has given a voice to the very people who power the brand’s success, turning their day-to-day effort into an artistic celebration of resilience and creativity.
This initiative reinforces Cellecor’s commitment to authenticity and self-reliance, aligning strongly with India’s push for homegrown manufacturing. It also builds a powerful narrative around employee empowerment, brand trust, and consumer connection, reminding audiences that technology is not just about features, but also about the people and values behind it.
Ravi Agarwal, Co-Founder and Managing Director, Cellecor, said, “At Cellecor, we believe the strength of our brand comes from the hands and hearts of our people. This rap is a tribute to our factory teams, whose dedication and passion embody the true spirit of Make in India. It’s not just about the products we build, but the pride and purpose that go into building them. This initiative is our way of celebrating that human spirit and sharing it with the world.”
The video has already resonated on social media, receiving an enthusiastic response for its authenticity and positive messaging. This innovative approach is inspirational to internal storytelling and community-building, setting a new industry benchmark for ‘brand from within’ campaigns.
