Mumbai, September 28, 2026: Ahead of its October 2 theatrical release, Doraemon the Movie: New Nobita and the Castle of the Undersea Devil is taking its India launch beyond the big screen with an extensive nationwide marketing campaign designed to bring Doraemon closer to children, families and generations of fans across the country.

The film will also be released in 4DX, offering audiences a more immersive way to experience Doraemon and his friends’ deep-sea adventure.

Presented in India by TV Asahi and released theatrically in association with PVR INOX Pictures, the film’s India marketing and licensing programme is being led by Black White Orange (BWO), with strategic consulting provided by Happening 365 Synergies. An extensive network of partners has come together to create a 360° campaign across consumer touchpoints.

Speaking about the film, Tetsuo Yajima, Director of Doraemon the Movie: New Nobita and the Castle of the Undersea Devil, said: “Hello, everyone in India. I’m Tetsuo Yajima, the director. I’m truly delighted to bring Doraemon the Movie: New Nobita and the Castle of the Undersea Devil to audiences in India. 10,928 meters – the deepest point in the ocean ever reached by humankind. Only 13 people have actually gone there; apparently fewer than the number of people who have travelled to space. And beyond that unknown world lies something even further beyond. What kinds of creatures might live there? What breathtaking sights might await us? Doesn’t it make you excited just thinking about it? Let’s join Doraemon and his friends on an adventure into a deep-sea world that no one has ever seen before! I look forward to seeing you at the theatre.”

The movie campaign has established a strong out-of-home & digital presence across key markets, complemented by branded buses and auto-rickshaws that bring the iconic blue character to the streets. A dedicated school contact programme is connecting the film with its core audience of children and families, while a special association with Kidzania brings the world of Doraemon to life through an immersive edutainment experience.

The campaign further extends across digital, radio, experiential and retail touchpoints, creating a sustained build-up to the theatrical release. With Doraemon having been part of Indian childhoods for generations, the campaign has been designed to combine nostalgia for longtime fans with a fresh cinematic experience for a new generation.

The film marks the 45^th theatrical feature in the iconic Doraemon franchise, bringing a new cinematic interpretation of the beloved property to audiences while retaining the familiarity and nostalgia that generations of fans associate with the character.

The campaign momentum was further amplified with the film’s India premiere in Mumbai on September 26, ahead of its nationwide theatrical release. The premiere brought together the film’s producers, influencers, media personalities, children and families for an evening celebrating Doraemon and the upcoming cinematic adventure.

The India launch is being supported by an extensive network of official partners, bringing together expertise across licensing, marketing, digital, outdoor, edutainment, radio and consumer products, including Black White Orange (BWO), Fanthology, Econama, KidZania, RED FM, ANA India, Nitori Japan and Yakult Danone India.  Together, these partnerships extend the Doraemon experience well beyond the cinema, creating multiple touchpoints for fans across India.

With the campaign now rolling out across the country, anticipation is building for Doraemon’s return to the big screen.

Doraemon the Movie: New Nobita and the Castle of the Undersea Devil releases in cinemas across India on October 2, 2026 in Hindi, Tamil, and Telugu, including select 4DX theatres.

Bengaluru, September 25, 2026: Known for bringing diverse and compelling stories to its viewers, Zee Kannada is all set to present yet another fresh narrative with its upcoming show ‘Jagadhathri’, premiering on September 28 at 9 PM. The show revolves around an undercover woman police officer and presents a story that blends family, duty, patriotism, action and love.

Mokshitha Pai takes on the titular role of Jagadhathri, a police officer who balances her responsibilities at home while taking on criminals outside. The story follows her journey as she sets out to clear the name of her mother, a true patriot who has been accused of treason. Despite facing harsh words and challenges from her own family, Jagadhathri stands strong in her fight to seek justice for her mother.

Jagadhathri is both the light that keeps her family together and the flame that stands against those who do wrong. Crafted for a new generation of viewers, the show brings together a distinctive storyline, powerful characters and a fresh visual treatment, offering an experience unlike conventional television narratives.

Recently, a duet featuring Mokshitha Pai and Vijay Lalitha Surya has been creating a buzz on social media with the ‘Jagadhathri Hook Step’. Speaking about his role, Vijay Lalitha Surya said, “I have not played a character like this in a long time. It feels good to be back in a role that revolves around love and romance.”

Along with Mokshitha Pai and Vijay Lalitha Surya, Kavitha Gowda will be seen in a pivotal role. The return of the three popular actors to television has already created excitement among their fans. Mokshitha Pai and Vijay Lalitha Surya will be seen as IPS officers in the show, and their on-screen combination has already been receiving appreciation.

The show features a strong ensemble cast including Girija Lokesh, Aruna Balaraj, Lakshmi Siddhaiah, Mico Manju, Vachan Hosamath, Ravi Bhat, Sonia Ponnappa and Mansi Sudhir, among others.

Produced by filmmakers and writers Mahesh Rao and Prakash, and directed by Mahesh Sarang, ‘Jagadhathri’ is produced under the Keerthi Akshaya Network banner. Along with its family-oriented storyline, the show promises high-energy action sequences and a love story between Vijay Lalitha Surya and Mokshitha Pai. The narrative beautifully explores the two contrasting sides of Jagadhathri – a woman who takes care of her family while also standing firmly by her duty as a police officer.

Deepak Sriramulu, Business Head, Zee Kannada, said, “They say a woman is at the heart of creation. Even today, women navigate different challenges in every household. Jagadhathri too faces her own set of challenges within her family. Yet, she rises above them and takes on the responsibility of protecting the world as a super cop. At Zee Kannada, our aim is to bring stories that portray different challenges and experiences and connect them with Kannada audiences. We have consistently introduced stories that offer something different, and we believe Jagadhathri will give viewers a fresh experience along with engaging and entertaining storytelling.”

Sung by Raghav Meattle and composed by Aditya N. and Nayantara Bhatkal, with lyrics penned by Suresh Bhatia, the track captures the small everyday victories and quiet hopes of a family in Goa.

The track centers on seven-year-old Thomas (Hridansh Parekh) as he eagerly anticipates the arrival of a baby brother, woven alongside his parents’ shared optimism for a happier life.

Moving beyond typical beachside postcards, “Do Guna Zindagi” was filmed across picturesque quarters of Fontainhas, Altinho. Saligao, and Margao. The visuals bring alive quiet alleyways, hidden stairways overlooking Portuguese-era houses, and the improvised football pitches on church grounds, evoking the laid-back, susegad spirit and vibrant joie-de-vivre of its colourful and quaint neighbourhoods.

Written and directed by Kaushal Oza, Little Thomas is produced by Anushka Shah, Charu Oza, Rajnikant Oza, Akshay Thakker, Kabir Ahuja, Ranjan Singh and Anurag Kashyap.

The film is slated for a theatrical release on October 23.

“Do Guna Zindagi” is now streaming on all audio platforms. Watch the full video on the Times Music YouTube channel.

Watch it on YouTube: https://youtu.be/D7SFX5IkMnY

India – Mumbai, 21^st September, 2026 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has today announced the launch of AnyCreator Stream in India, a web-based platform that enables creators and live streamers to track live stream performance, access brand campaign opportunities and manage campaign earnings from a single platform. 

Through AnyCreator Stream, creators can connect supported live-streaming channels, access performance analytics, discover and participate in brand campaigns, and track campaign earnings and payments. At launch, AnyCreator Stream is integrated with YouTube Live, providing creators with a more streamlined way to turn live streaming audiences and engagement into monetization opportunities. 

For marketers, AnyCreator Stream is connected with AnyTag, AnyMind Group’s influencer marketing platform, enabling marketers to discover and activate creators for live streaming campaigns, manage campaigns and measure performance. This creates a connected workflow between creators looking to monetize their live streams and marketers looking to engage audiences through creator-led live content. 

Brands can activate a range of advertising and brand integration formats across creator live streams, including pre-roll, mid-roll and post-roll video advertisements, branded banners and overlays, in-stream chat integrations, streamer-driven calls-to-action and promotional codes, and product placements. Campaign performance can also be measured through metrics such as impressions, watch time, concurrent viewership, view-through rates, engagement and click-throughs from in-stream links. 

The launch comes as live streaming continues to become an important part of India’s creator economy, with creators increasingly using live content for audience engagement, community building and brand collaborations. By bringing analytics, campaign opportunities and earnings management into one platform, AnyCreator Stream is designed to simplify how creators manage live streaming as part of their business.  

On the launch of AnyCreator Stream, Maha Mahdy – Business Head – Content, Creator & IM Businesses, MENA/India/Emerging Markets, AnyMind Group said: “India’s creator economy is evolving beyond content creation into sustainable businesses, and live streaming is becoming an important way for creators to build communities and unlock new revenue opportunities. With AnyCreator Stream, we’re giving creators a simpler way to track performance, access brand collaborations and manage earnings, while helping brands run more measurable live creator campaigns through a connected ecosystem.”

The launch of AnyCreator Stream further expands AnyMind Group’s offerings in the live streaming and live commerce space. The company also provides enterprises with AnyLive, a live commerce-focused platform that provides businesses with the ability to run AI avatar-fronted live commerce on platforms such as TikTok Shop and Shopee, and track both human and AI-led live streams.

The special episodes, which recently aired on Zee Kannada, received an encouraging response from viewers, with audiences appreciating the scale, action and visual execution of the sequences. Shot against international locations in Bangkok, the episodes brought together Indian television storytelling and expertise from an international stunt team.

The initiative reflects Kiran Raj’s dedication to Karna and his constant effort to take the show beyond conventional television storytelling. Going the extra mile to bring an internationally recognised stunt team to India’s television landscape, Kiran Raj has introduced a scale of action rarely seen on Indian television.

The Bangkok schedule involved extensive planning and choreography to execute the action sequences, with the Hollywood stunt team bringing their expertise to the project. The result was a visually engaging action track that added a larger-than-life dimension to Karna.

For Kiran Raj, the initiative goes beyond just creating an action sequence. It reflects his passion for his work and his desire to constantly explore new possibilities and give audiences an experience that feels fresh and cinematic.

With this unique collaboration, Karna has set a new benchmark for action storytelling on Indian television, while Kiran Raj’s dedication continues to drive the show towards newer creative possibilities.

Dupahiya season two features Gajraj Rao, Renuka Shahane, Sparsh Shrivastava, Bhuvan Arora, Shivani Raghuvanshi and Yashpal Sharma, with Dinesh Lal Yadav (Nirahua) joining the cast 

Check out the date announcement here: https://www.instagram.com/p/Dda0GUaF8oM/ 

MUMBAI, India—September 18, 2026— Prime Video, India’s largest streaming service for exclusive Originals, announced October 1, 2026, as the worldwide premiere date of season two of its Hindi Original series, Dupahiya. Set in the quirky and no longer crime-free fictional village of Dhadakpur, the comedy drama series is back with its unique blend of innocence, madness, and small-town charm, with a fresh set of challenges that promise bigger chaos and plenty of laughs. Directed by Sonam Nair, Dupahiya season two is created and produced by Salona Bains Joshi and Shubh Shivdasani under the banner of Bombay Film Cartel LLP, and created and written by Avinash Dwivedi, and Chirag Garg. After a successful season 1, the new season returns with its ensemble star cast, featuring Gajraj Rao, Renuka Shahane, Sparsh Shrivastava, Bhuvan Arora, Shivani Raghuvanshi, and Yashpal Sharma, with Dinesh Lal Yadav (Nirahua) joining the team. Dupahiya season two will premiere exclusively on Prime Video across India and over 240 countries and territories worldwide on October 1, 2026.

The greatest testament of success for us is when a story instantly connects with audiences. When the characters start becoming part of dinner-table conversations, we know we’ve done something right. Dupahiya is a perfect example of this. The first season received so much love from audiences and performed incredibly well on the service,” said Nikhil Madhok, Director and Head of Originals (SVOD), Prime Video and Amazon MGM Studios India. “Salona and Shubh’s creative vision, along with Avinash and Chirag’s signature writing, have been the driving force behind this series. With our much-loved characters returning for another season of chaos, challenges, and unexpected twists, we’re looking forward to welcoming our viewers back to Dhadakpur with its simple charm, innocence, and light-hearted spirit.

In a joint statement, Salona Bains Joshi and Shubh Shivdasani, Creators and Executive Producers, shared, “Dupahiya has always been a story close to our hearts. While the narrative is set in rural India, at its core, it is a story about big dreams colliding with everyday chaos- and finding the unexpected humor along the way. We’re grateful to see how the first season resonated with audiences worldwide, and are truly looking forward to taking this story ahead, this time with newer challenges and bigger stakes for the characters we’ve all grown to love. This season is as much about the humor as it is about the heartwarming, emotional moments .  As always, it has been thrilling to collaborate with Prime Video and we’re thankful to them for giving us the space to tell this story and believing in the world we have created. The response to the first season meant a lot to us, and we believe season two will be equally well received by viewers when it premieres on Prime Video.”

Bengaluru, September 21, 2026: Ahead of its highly anticipated premiere, Sa Re Ga Ma Pa 2026 has secured 20 sponsorship associations across Z’s Television and Digital ecosystem, representing 15 unique brands across 14 consumer-facing categories. With the IP now reaching audiences across Linear Television, Digital and Connected TV (CTV), Sa Re Ga Ma Pa offers advertisers an integrated opportunity to combine the scale of television with the engagement and flexibility of digital viewing.

The new season has attracted a diverse portfolio of leading advertisers spanning FMCG, confectionery, packaged foods and spices, snacking, jewellery, building materials, personal care, paints, apparel, banking, health insurance, life insurance, mutual funds and consumer technology.

The television partnership portfolio is led by Sargam Detergents as Presenting Sponsor, Cadbury Dairy Milk as Co-Sponsor, and Kalyan Jewellers, UltraTech Cement and Catch Masale as Co-Powered By Partners. Garnier Black Naturals, Berger Paints and Ramraj Dhoties, Shirts & Kurtas join as Special Partners, while State Bank of India (SBI) comes on board as Banking Partner and Anmol Biscuits as Snacking Partner. Star Health Insurance, AMFI, Lava Mobiles and LIC of India have also partnered as Associate Sponsors.

On the digital front, Kotak Life Insurance joins as the Digital Partner, while Kalyan Jewellers, UltraTech Cement, Catch Masale, Lava Mobiles and AMFI extend their associations across television and digital, enabling integrated visibility and deeper audience engagement across Z’s ecosystem.

Overall, Sa Re Ga Ma Pa 2026 brings together 15 unique brands through 20 sponsorship associations, comprising 14 television and 6 digital partnerships. The breadth of the partnership ecosystem reflects the IP’s ability to offer brands multiple avenues to connect with consumers while leveraging the scale and depth of Zee’s cross-platform offering.

With the latest season available on Zee TV and Zee 5, including Connected TV, the IP provides advertisers with opportunities to engage with audiences across linear and digital viewing environments. This integrated approach enables brands to leverage the combined reach of Z’s platforms while developing differentiated solutions tailored to their communication and business objectives.

The strong participation from advertisers also underscores Z’s continued focus on strengthening its solutions-led approach to advertising. Through relevant content integrations, branded experiences and cross-platform engagement opportunities, the Company remains committed to developing propositions that deliver enhanced consumer engagement and measurable value for its partners.

Built around the expansive world of ‘Hindustan Ka Sangeetsthan’, the latest season blends nearly three decades of musical legacy with a spectacular 360-degree production experience featuring over 100 musicians, a large-format chorus ensemble and a distinguished panel of musical Gurus comprising Shankar Mahadevan, Kumar Sanu, Neeti Mohan and Javed Ali. Hosted by Shreyas Talpade, the season unfolds on a spectacular, larger-than-life set designed to amplify the grandeur and scale of the competition.

Over the years, Sa Re Ga Ma Pa has grown into one of India’s longest-running music reality IPs, entertaining audiences across multiple languages and regional markets while introducing some of the country’s celebrated singing talent. The format continues to resonate with audiences and advertisers in India and overseas, with Air India recently coming on board as the Title Sponsor for Sa Re Ga Ma Pa 2026 on Zee TV UK, further underscoring the IP’s international appeal.

Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd., said: “Sa Re Ga Ma Pa has continued to evolve as one of India’s most enduring entertainment IPs, bringing together the power of television and digital with the emotional connect of music. The strong participation from advertisers across categories this season reflects the continued relevance of the IP and the confidence of our partners in Z’s ability to deliver differentiated advertising solutions.

In today’s attention economy, where brands are competing for consumer attention across an increasingly fragmented media landscape, our focus remains on creating integrated opportunities that go beyond conventional sponsorships to deliver meaningful consumer engagement and measurable business impact. By bringing together the strengths of our television and digital platforms, we aim to enable brands to build deeper consumer connections through relevant content integrations and innovative advertising propositions. The diverse portfolio of partners associated with the new season reinforces our commitment to delivering sustained value for advertisers through the strength of our entertainment ecosystem.”

Through its continued investment in creating and nurturing enduring entertainment IPs, ‘Z’ remains focused on building differentiated content propositions that resonate with audiences across generations and geographies. IPs such as Sa Re Ga Ma Pa reflect the Company’s ability to develop scalable, cross-platform entertainment properties that strengthen audience engagement, create sustained value for advertisers and contribute to the long-term growth of its entertainment ecosystem.

Sa Re Ga Ma Pa premieres on 19th September 2026, every Saturday and Sunday at 9:30 PM, on Zee TV and Hindi Zee 5.

Mumbai, September 18, 2026: Even before its television premiere, ‘Family Full House with Rohit Sharma’ has emerged as a powerful brand magnet, attracting leading advertisers from across categories for its inaugural season on Sony Entertainment Television (SET).

Skoda, PhonePe and Google Search AI Mode have joined as Co-Presenting Sponsors, while Avaada, UltraTech Cement Ltd. and Fortune Refined Soyabean Oil have come on board as Co-Powered by Sponsors. Supersox and BHIM Payments App are the show’s Associate Sponsors.
Anticipation around the show has also translated into strong digital momentum, with glimpses of Rohit Sharma in his new avatar generating millions of impressions and engagements across social media ahead of the premiere.

The strength and diversity of the sponsor line-up reflect the wide commercial appeal of the new property. Bringing together Rohit Sharma’s extraordinary nationwide fandom, the enduring strength of family co-viewing and a format built around participation, humour and play-along moments, the show offers brands a distinctive opportunity to become part of a shared prime-time experience.

Premiering on September 19, 2026, the show marks Rohit Sharma’s entertainment debut. The family game format will see families come together to compete through a mix of instinct and teamwork, creating an experience that is as engaging for viewers at home as it is for those in the studio.

For advertisers, the format opens up opportunities that go beyond conventional sponsorship visibility. Its games, conversations and family-led interactions allow brands to be integrated naturally into the content, while Rohit Sharma’s appeal across age groups gives the property the ability to connect with a broad spectrum of consumers.

COMMENT:

Akshay Agrawal, Head – Linear Ad Sales, Sony Pictures Networks India, said:

“’Family Full House with Rohit Sharma’ has struck a strong chord with advertisers even before its premiere. The participation of leading brands across such a wide range of categories demonstrates the strength of the proposition and the excitement around Rohit Sharma’s entertainment debut.”

“The show brings together three attributes that advertisers value immensely, an iconic personality with nationwide appeal, the power of family co-viewing and a format that encourages audiences to participate and play along. This allows us to build customised, content-led solutions that take brands beyond conventional visibility and place them within memorable moments from the show. The response to the inaugural season establishes ‘Family Full House’ as an exciting new advertising property in Indian television’s prime-time landscape.”

With ‘Family Full House with Rohit Sharma’, Sony Entertainment Television continues to strengthen its non-fiction portfolio by creating differentiated entertainment properties that combine marquee talent, broad audience appeal and strong opportunities for meaningful brand participation.

‘Family Full House with Rohit Sharma’ premieres September 19, 2026, and airs every Saturday and Sunday at 9:30 PM on Sony Entertainment Television and Sony LIV.

The Hindi action-drama stars Sneha Kumari as Phoolan Devi, alongside Anurag Thakur, Vikram Pratap Singh, Aakash Dahiya, Prateek Pachouri, and Dev Dutt Budholiya in pivotal roles

Based on Phoolan Devi’s autobiography, “I, Phoolan Devi: The Autobiography of India’s Bandit Queen” published by Editions Robert Laffont, the film tells the story of a defining chapter from her life, centered on a brutal 48-hour siege in which she defies an armed group of 2,000 men

TORONTO, September 17, 2026 – Amazon Original Movie Phoolan, directed and written by acclaimed filmmaker Richie Mehta, received a standing ovation from a packed audience of over 2,000 at its World Premiere at the 51st Toronto International Film Festival (TIFF). Screened as part of the festival’s coveted Special Presentation section, the film left audiences deeply moved, drawing unanimous praise from critics and cinephiles alike at the iconic Princess of Wales Theatre — one of Toronto’s most celebrated cultural landmarks.

Phoolan is an action drama that chronicles the extraordinary and tumultuous moment in the life of Phoolan Devi during a 48-hour siege. Based on Phoolan Devi’s autobiography, “I, Phoolan Devi: The Autobiography of India’s Bandit Queen published by Editions Robert Laffont”, the film is a visceral account of a young woman who defied every convention imposed upon her and seized her own destiny in a world determined to deny her one.

Speaking about the world premiere, writer-director and producer Richie Mehta said, “Phoolan Devi’s story is one that demands to be told with honesty, and without compromise. I was drawn to a very specific chapter of Phoolan’s life, the formative years before the world knew her name, contrasted with the period where she was a misunderstood legend. It felt essential to me to strip away the mythology and reveal the human underneath. The themes at the heart of her story — resilience in the face of adversity, the search for dignity, and the courage to claim one’s own voice —are timeless. They resonate just as strongly today as they did then, across cultures and geographies. That is why this felt like the right moment to bring her story to the screen. From Poacher to Phoolan, Amazon MGM Studios has been a true creative collaborator, one that backs a filmmaker’s vision and gives stories like these the global canvas they deserve. To witness the audience at TIFF rise to their feet, visibly moved, tells me that Phoolan‘s story has connected in exactly the way we hoped it would. I hope I have done justice to her voice and her story, the way she wanted the world to know.

Talking about the Premiere, Shilangi Mukherji, Director & Head of SVOD Business, Prime Video, India, said, “Our relationship with Richie Mehta goes back to Poacher, a fiercely personal project that became one of our most critically acclaimed Indian Originals. What defines Richie is his unwavering commitment to truth. He doesn’t sensationalize; he tells stories with a quiet, unflinching honesty that stays with you long after the credits roll. With Phoolan, backing his vision was instinctive. At Amazon MGM Studios, we believe in the conviction of our filmmakers and their creative freedom to tell stories honestly and Richie exemplifies exactly that. Phoolan is one of those stories carrying a universal theme that transcends borders and languages. We are excited for audiences to experience this film in an authentic way.”

“Phoolan is an incredibly special film for all of us at Namah Pictures, and seeing it premiere at TIFF is both emotional and a moment of immense pride. This is a story that has lived in our hearts for a long time, a story of courage and the strength of the human spirit. Richie Mehta has brought such honesty and sensitivity to every frame, and Sneha Kumari has delivered a truly remarkable performance as Phoolan that I believe will resonate deeply with audiences”, said Shareen Mantri, Producer, Namah Pictures. “What makes this collaboration special is how each partner brings something distinct to the table. Namah Pictures’ deep connection to Indian stories, Richie Mehta’s nuanced and sensitive filmmaking, and Amazon MGM Studios’ ability to bring meaningful cinema to a global stage, together, creates the right home for a story like Phoolan’s. Watching people at TIFF connect with her story reminded me why we made this film. There are stories that belong not just to one person, but to all of humanity. Phoolan’s life, defined by courage, dignity, and an unbreakable will to survive, is one such story. It is this universality that drives us to carry her narrative forward, using her story as a guiding light for storytelling that truly matters.”

The World Premiere at the Princess of Wales Theatre was attended by the film’s cast and creative team. Leading the arrivals was Sneha Kumari, who delivers a breakthrough performance in the titular role of Phoolan Devi, alongside cast members Anurag Thakur, Aakash Dahiya, and Vikram Pratap Singh. They were joined on the red carpet by writer-director-producer Richie Mehta, and producers Shareen Mantri Kedia, Kanwal Kohli, Kishor Arora of Namah Pictures and Shilangi Mukherji, Director & Head of SVOD Business, Prime Video, India, representing Amazon MGM Studios, India, at the prestigious festival.

Produced by Shareen Mantri Kedia, Kishor Arora, Kanwal Kohli and Richie Mehta, Phoolan is a Namah Pictures production. Following its World Premiere at TIFF, the Hindi action drama will premiere on Prime Video in India and across more than 240 countries and territories worldwide soon.

Premiering on 19 September 2026, the new season returns on an unprecedented scale, reimagined as a spectacular concert experience featuring 36 original episodes, 100 live musicians, a breathtaking royal-inspired set designed by the creative team behind some of India’s most visually iconic productions, and an esteemed judging panel comprising Shankar Mahadevan, Kumar Sanu, Javed Ali and Niti Mohan.

For over two decades, Sa Re Ga Ma Pa has remained the benchmark for music reality television and the platform that has introduced and nurtured some of India’s most celebrated singing talent. More than a television show, it has become a cultural institution loved by generations of viewers across the world.

The partnership brings together two iconic Indian brands with a shared purpose and a shared audience.

Air India connects India with the world.

Sa Re Ga Ma Pa keeps Indians connected to home through music, culture and shared memories.

For millions of Indians living outside India, the show has long been far more than entertainment. Through music, language and family viewing, Sa Re Ga Ma Pa has helped generations remain connected to their roots while bringing the sounds and spirit of India into homes across continents.

Across the UK and Europe, the programme continues to engage audiences through Zee’s entertainment ecosystem, including Zee TV UK, Zee TV DE, Zee5 and digital platforms, available across Sky, Virgin Media, Samsung TV Plus, Rakuten TV, BT/EE and streaming services. Supported by one of the strongest South Asian digital communities in the region, Zee TV UK’s platforms reach over 16+ million Facebook followers and 9+ million YouTube subscribers, extending the show’s impact well beyond television.

The new season launches during the most important festive and travel period of the year, spanning Navratri, Dussehra, Karwa Chauth, Diwali, wedding season, Christmas and New Year, when families celebrate, reconnect and travel to be with loved ones.

The season is also supported by leading partner brands including Southall Travel, Bigen, Remitly, Vitabiotics, Rutland Hall Hotel & Spa, Pooja Sweets and Dairy Valley, reflecting strong advertiser confidence in one of the UK’s most influential South Asian entertainment properties.

Parul Goel, Territory Head Europe, Zee Entertainment UK, said:

“We are delighted to welcome Air India as the Title Sponsor of Sa Re Ga Ma Pa 2026. India’s biggest singing reality show and India’s flagship global airline coming together is a natural and powerful partnership. For millions of Indians living outside India, Sa Re Ga Ma Pa is a connection to home, culture and identity. With our biggest-ever season, a spectacular concert-style format, a magnificent royal-inspired set, legendary judges and exceptional talent, we believe Air India Sa Re Ga Ma Pa 2026 will be a celebration of India and its global community like never before.”

With extensive promotion across television, digital, streaming, social media and outdoor platforms, Air India Sa Re Ga Ma Pa 2026 is set to become one of the biggest South Asian entertainment events of the year across the UK and Europe.

AIR INDIA SA RE GA MA PA 2026

India’s Biggest Singing Reality Show

Premiering Saturday, 19 September 2026 on Zee TV UK at 7:30pm

ZEE TV UK: Available on Sky 707, Virgin 809, BT/ EE 391, Sky Glass/ Sky Stream 713, And on Zee5