Air India Express and AirAsia India, both subsidiaries of the Tata-owned Air India, unveiled a common, refreshed branding as a ‘Air India Express’, on a new Boeing 737–8 aircraft. A new aircraft livery, prominently showcasing vibrant shades of orange and turquoise was also introduced. The airline officials said that the dominant Express Orange symbolises Air India Express’ brand values of enthusiasm and agility while reflecting the positioning of quintessential Indian warmth.
Air India Express & Air Asia unveil fresh brand identity, aircraft livery
