Extending the official banking partnership that strengthens brand presence across two growing markets
India, March 25, 2026: Equitas Small Finance Bank has announced a continued partnership with Chennai Super Kings (CSK) and Gujarat Titans (GT) as their official banking partner for IPL 2026.
With this Equitas SFB is entering into 7th year of partnership with Chennai Super Kings and a consecutive 4th Year of alliance with Gujarat Titans, reinforcing the reflection of the shared spirit of champions, both on and off the field. Through this partnership, Equitas SFB aims to connect with millions of cricket fans across the country while showcasing its rewarding banking solutions and digital-first approach.
The campaign for this IPL season, “Bank Like a Champion,” will serve as the central theme for Equitas SFB’s engagement during the tournament, highlighting the bank’s rewarding banking solutions and its commitment to delivering meaningful financial experiences. The campaign draws inspiration from the champion teams, reinforcing Equitas’ focus on excellence, trust and long-term customer relationships.
For Equitas SFB, the partnership with Chennai Super Kings holds special significance as Chennai is the bank’s home market, where it continues to deepen customer relationships and strengthen brand trust. Meanwhile, Gujarat represents a high-value and financially aware market, where customers have a strong understanding of investments and high-yield financial instruments.
Through these partnerships, the bank aims to highlight its rewarding rates on Savings Accounts and Fixed Deposits offering up to 8% interest for Senior Citizens FD. The bank will also promote its Premium Family Banking solutions, designed for High Net Worth Individuals, offering tailored banking experiences, exclusive privileges and wealth-oriented benefits.
Additionally, the bank will spotlight its Equitas Express service, an expert assisted home banking solution designed to deliver convenience, exclusivity, and premium banking that supports the financial aspirations of affluent families.
Commenting on this partnership, Vignesh Murali, Chief Marketing Officer and Business Head – Banker on Wheels, Equitas Small Finance Bank, said: ‘As our home team, CSK helps us deepen our connection in Chennai, while our association with GT strengthens our footprint in Gujarat, a market known for its financial acumen. This year, we continue to highlight our rewarding banking offerings, including high‑interest Savings Accounts (6% for balances from ₹5 lakh to ₹50 lakh) and Fixed Deposits with Senior Citizen rates up to 8%. Alongside these, our popular Equitas Express Service brings expert premium banking service right to the customer’s doorstep.’
With the upcoming IPL season aiming to attract millions of viewers across the country, Equitas will leverage the platform to further strengthen its brand visibility while promoting banking solutions that deliver value, convenience and rewarding returns to customers.
