Guwahati, 06 December, 2025: SBI General Insurance, one of India’s leading general insurers, has partnered with the Ministry of Agriculture & Farmers Welfare, Government of India, to actively participate in the upcoming Crop Insurance Week under the Pradhan Mantri Fasal Bima Yojana (PMFBY). The week-long celebration aims to deepen farmers’ understanding of the importance of crop insurance and help them better navigate the PMFBY scheme to secure their agricultural livelihoods.
As part of this initiative, the Company will conduct various activities across the allotted districts in the States of Madhya Pradesh, Uttar Pradesh, Uttarakhand, Andhra Pradesh, Odisha, Assam and Tamil Nadu . An extensive list of activities have been planned to enhance farmers’ awareness and educate them regarding the features of the crop insurance scheme, including coverage details, enrolment norms, and claims procedures. This includes various extensive on-ground programmes activities such as Fasal Bima Pathshalas, farmer workshops, Kisan Melas, and special enrolment-driven interactions targeted towards women farmers.
To further boost awareness amongst farmers, SBI General Insurance will be conducting door-to-door campaigns, educational initiatives in schools and colleges, localised engagement through bike rallies, boat outreach, street plays, and cultural performances. Distribution of pamphlets, FAQs, and widespread outdoor advertising using hoardings, banners, and posters will also be carried out to amplify the campaign at the village, block and district level.
Complementing these ground activities, a robust digital and social media campaign in regional languages will further increase the impact of this initiative.
Speaking on the initiative, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, At SBI General Insurance, our mission has always been to strengthen the resilience and progress of India’s farming community. Farmers are the backbone of our nation’s economy, and supporting them is a privilege we deeply value.
Crop Insurance Week provides us with a meaningful platform to engage more closely with farmers, simplify their understanding of the scheme, and ensure they are well-informed about the protection available to them. By working collaboratively with government bodies and institutional partners, we aim to ensure that the enrolment process remains smooth and on-ground execution is timely and effective. Every year, we participate in national-level initiatives that reflect our commitment to building trust, widening financial protection, and contributing to sustainable and inclusive growth across rural India.”
Through this campaign, SBI General Insurance will focus on reaching farmers of the Rabi 2025–26 season to enhance awareness about the provisions and benefits of PMFBY. These efforts reaffirm the company’s commitment to empowering farmers, strengthening agricultural resilience, and contributing to the Government’s vision of an Atmanirbhar and resilient agricultural sector.
